- Welcome back for the fourth and final chapter in our show.
And in my humble opinion, the headline act.
We stand here with the all new 2021 Bronco
brought back to life on its 55th anniversary
this past August.
To get the lowdown on this beautiful beast,
please welcome Jeff from the Bronco team.
Hi Jeff, welcome to our SEMA show special.
How's it going?
- It is going great, Kelly.
I am really excited to be here.
- So Jeff, I hear you're gonna tell us
more about one of the things that makes Bronco so special.
- That's right, Kelly.
I'm gonna talk about something that sets this vehicle apart.
It's mind blowing, modularity.
- Okay, Jeff.
Why don't you explain to our viewers at home
what you mean when you say modularity?
- Sure thing, Kelly,
this vehicle was designed to be modular.
That means that all of these parts around me
can be easily removed, replaced, or swapped out.
It is the ultimate invitation
to the customization community,
whether you're a seasoned pro
or you're just getting started.
Let's rewind back and dig into some of the basics.
Removing the doors and the roof.
This is a hallmark of the 1966 model,
and wouldn't be a Bronco without it.
Not only to these come off easily,
but the front panels can also be stored in the trunk.
We wanted owners to be able to make the decision
out on the road, no matter what the weather throws at them.
But it goes way beyond the doors in the roof.
Bronco has been designed to give drivers total control
over their vehicles components.
Now let's dig a little deeper.
We designed Bronco to be modular in three major areas,
the front, the front fenders and the rear quarters.
On the front the grill architecture is pretty unique.
You can wake up one Saturday morning
and decide you wanna give your Bronco a new face
and you can change it from one design to the next,
by yourself with hand tools.
You also have total control over what you want
out of the modularity.
You could attach a new grill to increase air flow
and better cool the engine or you could just pick a new one
because you like the way it looks.
Either way you can make modularity your own.
And with the modular front bumper,
you can take the end caps on and off
to provide more off-road clearance.
The front fenders and the fender flares
are two separate pieces,
so they can be individually customized.
And it's quick to remove the flares,
whether you're prepping for a trail crawl and adventure
or you just wanna change the look of your vehicle.
The sidesteps and rock sliders are easy to remove
and changing between them is simple.
They use the same attachment strategy.
If you have sidesteps, but need the rock sliders
for an off-road adventure, it is a piece of cake to swap.
In the rear, quarter panels can be replaced
with different ones that have wider wheel arches.
You see it doesn't really matter
if the front fenders are modular,
but if you can't change the wheel arch shape in the rear,
you'd just have a funky looking ride,
and it's a snap to do.
Ours are bolt-on.
The competition is a rewelt.
Other vehicles require a plasma torch and a welder.
This can be done with a hand wrench.
- All right, we've taken a look at the possibilities.
Let's take it even a step further
and see how far we can push the brand new Bronco.
Jeff, why don't you tell the people at home,
what's the story here?
- By all means.
Broncos modularity means your customization options
are almost limitless.
There is a full line of factory backed accessories
for more off-road capability, personalization, and style.
The tube doors are maybe the most exciting accessory.
The four door kit allows you to get the most
out of your off-road adventures
with an open air experience.
The removable fender flare kit
gives you more options to suit your needs.
Fender flares are available in three styles.
Havoc with the more aggressive styling,
as well as extend-a-fender and a pocket style.
The fender flares are removable
and it isn't just for style,
you can pop them off on the fly
so you can navigate tighter trails.
Now let's take a look at the shoes on this horse.
We can swap these out with larger tires
and beadlock capable wheels.
You can go from a 16 inch to an 18 inch wheel,
and this is amazing,
from a 255 millimeter wide tire
to a 315 millimeter wide tire.
So it doesn't take much to go from a base Bronco
to a bad-ass off-road desert runner.
If you need an extra hand,
the winch is there to get you out of a pinch.
It attaches to the modular front bumper
with a winch mounting kit.
When it comes to the bumper,
wherever you see bolts, you can customize.
I'm talking Safari bar, dune flags,
additional shields, lights, GoPros
and so much more, imagination welcome.
You can also light up your Bronco
with the mirror mounted off-road light kit or cube lights.
This is like being a kid in a candy store.
- Thanks, Jeff.
It's awesome to see the potential for Bronco customers
here in the studio.
But the Bronco team wanted to prove it for real
to show how easy this can be done.
So they took the Bronco into the shop last weekend
for a couple of hours and went to work.
Folks, it's time for the final project build of the night.
Let's take a look
(heavy rock music)