My revenue numbers have just come in for YouTube for the last day, and so
I'm going to show you how I keep track of them using YouTube Studio and using a spreadsheet. And
the reason I do that is that then, when I improve my reach, improve my impressions, get more views,
then that will increase the ad revenue. So, let's take a look. I'll show you where I can see this
in YouTube Studio. So, when I log into YouTube Studio, I can go into the Analytics and then I can
see my total estimated revenue. This is for the last 28 days. Or I can click on here—Revenue—and
what I get to see here is this, is over 28 days. So you can see today at the moment it's October
22. Sorry, it's October 24th here in Sydney, but in YouTube land. It uses, YouTube uses Pacific
Standard Time. It is Friday October the 23rd. I've just seen the the statistics have just come
through for Thursday night, so that's $28.26. So I'll just show you the time here in Pacific
Standard Time is actually so that's 5 21 pm Friday. It's actually 4 21 p.m (PST), Friday,
so four o'clock in the afternoon, the stats have come through for the previous day. That's,
as I say, Pacific Standard Time. Now, what do I do with all of this? Well, actually,
I have a spreadsheet here, and it depends on just how geeky you want to get with all of this
but I have a spreadsheet here and I show the the day of the month. So i've got these totals
for September and for October. So, September, you can see... let me show you what I've got.
I've got impressions, so that's basically how many times my YouTube thumbnails have appeared
somewhere. How many people actually clicked on them. Well, that comes down to your total views,
okay? And so, people might see the thumbnail but they may not click on it, but those who click,
okay, that's a view. And then the monetized playback. So that's actually ad revenue. Now,
you can see that that's all zero, zero, zero until September 17th,
because that's when I turned on ads. That's when i got monetized. And on my very first day I got $21
and you can see how much I got each day. I'll show you in YouTube Analytics. I'll show you
where we see all of these numbers. And so, I basically, I add up all of these.
You can see that Saturdays are always the slower days for me. And so we'll add up all of these
numbers and work out the average, okay? So that's, I know that in September, I made $276.45. Let me
show you that in Analytics here. If i go to the last, let's see, if i go just to September 2020,
and i can see it's $276.44. Okay there's a rounding error there, but it's $276.44.
So, I get to see how much revenue I'm making each day. These dips are always weekends, okay? And the
reason for that is that my revenue on weekends, my channel on weekends doesn't do anywhere near
as well because it's about Zoom (mainly) and who cares about looking good on Zoom on the weekend?
October revenue, I get to see that that's $426. So,
let's have a look at the October revenue and then I'll jump back into the spreadsheet.
And so I can see consistently just how much money I've made. So this gray line here is $20, so you
can see that that's growing nicely. Now starting to increase and that's no surprise because
some of those older videos are now getting traction and getting me more and more subscribers,
which is wonderful! So, let me jump into the statistic into the spreadsheet and I'll
go into October. So what I get to see, what I'm keeping track of is my subscriber growth, how many
subscribers I've got. Now that they're not all new subscribers here. I might get, let's say I had 13
new subscribers on Friday, but then one person unsubscribed so that's a net value of 12. Okay.
Where do I see that? Once again in my YouTube channel over to here, over to the analytics.
And I get to see the subscriber count there for a particular day: 8, 11, 12,
14, 16. So 16 up to Thursday. So just keep track of that. That's actually
less important to me these days the number of subscribers. My subscriber count is just growing
very nicely and it's up to 1533 and it's just growing anyway, which is great!
Impressions? So that's how many people actually see my thumbnails and I have got, so you can see
that I'm getting an average of somewhere around 17, 18, 19000 impressions every day. Weekends,
once again, are very much lower and therefore that turns into views and then basically how many views
we can turn that into ad revenue. So, let me pump in the numbers. Let me type in the numbers
that I've got from Friday, sorry from Thursday October 22. So, I've got $28.26. That's USD.
So as I type in that number here—$28.26—it will change this month-to-date total
to $426.67, so it's over 22 days. And then I've got some ad revenue totals here.
And what that does, so that 236 your subscriber growth, so that's the total number of subscribers
which you can see here in September. Let me go to my ad revenue totals. So, October. Once again,
I can see that I'm up to 276 subscribers in October 260. There's actually another another a
few that have come in from October the 23rd, from Friday. And I also get to see the total revenue
and it's worked out how many revenue days, so i'm edging up to very, very close to 20 a day average
and so that's good. That's steady and it's actually going to grow, so that projected
monthly—if I take my daily average and multiply it by 30, or in fact I multiply it by 365 days and
divide it by 12, and then I'm predicting that it's going to be at least annual revenue at the moment
is $7078. Now I actually even go to the point of actually translating that of converting that
into Australian dollars, using the Google Finance currency convert from USD to AUD,
and so I'm nearly almost at a five figure business in Australian dollars. Okay, so I know I got
really, really geeky here, but some people really, really love to go into the analytics
and so I just wanted to show you the impact of how improving my video reach, improving the number of
impressions, improving the thumbnails, and so on converts into views which converts into monetized
playbacks...basically ad revenue that gets paid out or gets calculated and it will get paid out
I think in the second week of the next month if I've got all my Google AdSense stuff all set up.