(upbeat music)
- Hi, I'm Jessica Hirsch.
I'm the founder of Cheat Day Eats,
and Your Room Service,
and Cheat Day Eats is all things indulgent
and basically my lifestyle, and everything included.
So, it's all about me and what I enjoy
in terms of restaurants and travel.
I was a high school math teacher in the South Bronx,
and I absolutely loved my job.
I never imagined doing anything else.
And Instagram came about,
and I realized it was an entire community of people
who were just as obsessed with food as I was,
so I was super excited when I started getting into it.
And I would be posting all the food I loved,
and my account just picked up a lot of traction.
I picked up a Sony a6000,
and with that came, you know, opportunities
for people to wanna work with Cheat Day Eats and me,
and I never thought that there would be a job
like the one I have today, that I love this much.
So I knew that that was something
that I'm gonna take a chance on it
and follow my passion,
and I'm really excited that I did.
(upbeat music)
I had formed relationships with a lot of restaurants,
and a lot of them are interested in hiring me
to run their social media,
because obviously I had built Cheat Day Eats enough
to establish myself as someone who is knowledgeable
in this field.
(camera clicking)
And since, in restaurants in New York City,
there's thousands, so how do you, you know, stick out,
and honestly, social media can be one of those things
that literally separates you from the rest.
(upbeat music)
I think there is a difference between a food photographer
and a food influencer.
What you see on my page is definitely not something
that you would flip through, and,
like in some food and wine magazine,
but it has like this kinda in your face
different element of it,
and I think people, they don't want to see
this produced set up.
They want to see something that feels like they're
at the table there with the food.
The number one question is do I eat everything
that I post, and the answer is yes.
Now, that being said, if I have an entire pie
in front of me, I did not eat that entire pie.
I probably had a slice or two,
but then I'll take home the left-overs.
We never wanna waste any food.
The food will be eaten, trust me.
(upbeat music)
So, I work with Brian, who is my partner,
manager, agent, fiance, and I literally don't know
what I would do without him,
because he's my number one supporter.
I don't know what I would do without him.
So, I feel like I'm gonna cry.
(laughing)
(upbeat music)
I mean, the main lens that I've been traveling with
is the G-Master 24-70mm.
I think it's just super versatile,
being able to get like a landscape shot,
or something, you know, like holding up,
I have like a fry shot,
with like this beautiful alley in Brussels.
Being able to capture the ambiance in the environment,
but then also being able to kinda just zoom in
and get that detail.
I think it just allows me to kind of be in the destination
without having to stop and change lenses.
So, anyone ever asks me what my set up is,
I have the seven three, the A seven three,
and I love it.
I really have noticed an improvement
in terms of like the color and the battery.
Perfect for me in terms of like all day
I can shoot out with it.
(upbeat music)
(laughing)