Ok, I was keeping my expectations fairly low about this new iPhone 13.
Until THIS bit of news came out yesterday!
According to Mark Gurman at Bloomberg, Apple are ready to bring Portrait mode video and
higher quality recording, also known as ProRes.
I also asked you in my community what features you're most excited about and the 120Hz display
actually seems to be the most popular choice for you.
So let’s talk about these features then. Why they change things for me, and see if
they change things for you as well.
Oh, and I'm not going to shy away from the privacy questions. A lot of you asked me in
the previous video so I will make sure to cover that as well later in the video.
Starting with this Portrait style video, likely to be called Cinematic or Cinema mode. This
type of footage is very popular on Youtube, I use that a lot in my videos when showing
close-up of products but up until now, you could only achieve this effect by using a
DSLR camera when using a fairly wide aperture like F1.8 for example.
You get this lovely shallow depth of field, and that lovely, soft background which gives
the video a bit more of a professional look, to hide my amateur video making skills.
Whilst the results CAN be incredible, this is not something completely new! It's been
around forever! So why am I so excited about this?
It's because doing this on a smartphone truly is a game changer for me!
There are lots of leaks and rumours flying around... And as I said I keep my expectations
quite low, but this source is fairly accurate when it comes to Apple leaks so I am really
hyped for this one.
And apparently not only will you be to achieve the effect, you will be able to control it.
So you can adjust the amount of Bokeh.
What is Bokeh? It's also known as TONEH in the industry. Based on a true story of a guy
who added some much blur into his footage that he's been forever lost in it.
But I am an idiot when it comes to cameras so rather than me trying to explain it, I
brought someone who actually knows what they're talking about. Here's Casey from Camera Conspiracies.
TONEH - Is when you feel like being a douche. And you only want one eye in focus. (sarcastically)
You bought 1,000 dollar painting and nobody can even see it! You're a moron. It doesn't
look right. Nor does your face.
Told you. The guy is an expert. His channel? Way too funny. And excellent camera reviews.
For me, it's all I love about Youtube. Information and fun. Go check him out.
And thanks Casey, you're a legend man!
There are some great creators here on YouTube like Rjey and Patrick that achieve this style
of footage with their equipment. They invested a lot in their gear and spent a lot of time
mastering the skill. And you can tell!
So I am looking forward to seeing how good this Cinematic mode really is and whether
or not it will compete with this sort of quality that we see here.
By the way, I will leave a link to these guys' channels in the description, definitely worth
a sub!
I appreciate that these devices cost a lot brand new and sometimes is worth waiting for
the hype to die down, we all work really hard for our cash so I am always conscious of that
and careful to recommend the latest and greatest.
But this feature does mean a lot, for people who enjoy capturing those special moments
in life and especially if you're in the business of creating content professionally.
Talking about professionals... What about ProRes? First of all what is it?
It's a video Codec, developed by Apple themselves and widely used in cinema cameras. There are
multiple flavours of it but to keep it simple, it has support for any resolution up to 8K.
Whether we will get 8K recording, it's hard to tell right now, but we should see at least
4K @30 FPS I'd say.
The beauty of this codec is how well it works in video editing applications. So I might
be jumping the gun and over simplifying here but are Apple finally giving us some pro editing
software on something other than MacOS?
If only they had an app that did that... (Final Cut Pro logo)
Ok, let's not get into the Final Cut Pro discussion here, I am sure we can leave that speculation
for another day.
But if that's not coming, the fact we are getting ProRes on the mobile as an output
at least means greater control of video editing, even if that's done in post processing on
your MacBook or PC.
Before we talk about the next big feature coming to the iPhone 13, I just wanna say
a massive thank you for every single of you who subscribed to the channel.
As a small creator seeing the response I got in the last video is a great feeling! You
know, when our hard work starts to be recognised. But that only happened because a lot of you
liked, engaged with me in the comments section and shared my content with others! This really
helps so THANK YOU!
So if you're enjoying this video, do all the things, hit the bell (🔔 ) And there's more
coming! I already have iPhone 13 accessories lined up for review so.. It's gonna be fun!
Right, another feature that is coming to the iPhone 13, is AI based Photo Filters.
Basically instagram filter on steroids. This one doesn't really rock my boat but I can
see this becoming very popular too. With expensive cameras you can shoot RAW format which basically
captures a lot of detail about the images so you can apply your own style later in something
like Photoshop or Lightroom.
We can already do that using 3rd party apps so I am intrigued, not so much by the tech
itself but by the ability to really stylise our images and make them stand out!
Of course this doesn't replace photography skills like good composition and lighting
but it is "another tool in your creativity belt".
That I am excited about, excited to see what people will do with that tech, the potential
to create our own signature filters and style and maybe share that so others can create
with it.
Don't want to go off on a tangent here... But it does sound like a lot of the focus
is on the camera improvements this year.
We will talk about the 120Hz display in just a moment...
...And I know what some of you might be thinking. What is the point of all these great camera
features if Apple can see all our images!
What about the Privacy issues? There were a lot of comments in my last video about this
so I thought I’d include my perspective in this video.
And yes Ron… Like Apple, I see everything! In the comments section anyway
Right, so what do I think about this whole privacy issue?
For those of you who haven't caught up with this yet, Apple announced last week that they
are bringing new features to help with child safety. No one disagrees that this is a great
thing to do, but a lot of people went up in arms for many reasons, but mainly because
Apple has always been so strong in their Privacy stance.
And some people feel that Apple had previously not done enough for example to allow the police
to access the bad guys' iPhones.
Apple are saying now, that they can scan for photos but at the same time maintain user
privacy.
And they're apparently going to do this by using a detection system called Neural Rash.
It's not a rash. NeuralHash!
In simple terms, it will try to match your photos against a list of known images that
the authorities already have in their databases.
Of course, that this is what Apple are saying and we can all chose to believe them or not
right? Personally I think.. What took them so long?
Everyone else's been doing this!
And Apple say that the reason it took them this long is because they didn't have this
encryption / NeuralHash technology to be able do it without breaking user privacy.
But make no mistake. Eventually, if their system detects something that matches the
criminal database, a human at Apple will be involved to review these images before they
report to the authorities.
So yeah, they're not gonna sit there and look at all your photos. But if a certain threshold
is met, then yes... someone at a desk in Palo Alto will look a it.
There's a lot more detail on this and we can talk about this for a long time, but for me
- I am quite relaxed about this because I know the minute you sign up to an online service
you are taking a risk. 100% privacy seems to be an illusion.
We are storing our entire lives in other people's computers, also known as the cloud. Dropbox,
WhatsApp, Facebook, Google, Amazon...
There is one thing that personally doesn't sit well with me. Which is, you can turn it
off. So if you disable iCloud Photos this feature stops. Guess what the bad guys will
do?
And I know they probably can only have that technology in their massive data centres and
would be too much to ask to have it locally on the smartphone but for me, if you're gonna
bring such a feature based on your principles and how much you want to make the world a
better place... then make it either on or off.
They are also doing something called Communication safety in messages which will do a similar
detection but using a matching on the device itself. Again, all to protect children
I don't have all the answers, I just think it's a reasonable cause but being badly communicated
to us, the consumers.
I think the pragmatic approach is to rely on the data protection regulations that we
have in place and take some responsibility ourselves and be careful with how much we
share.
I am really bad at this and always click "Allow all" every time I access a website, or click
"Accept Terms and Conditions" without reading.
But at the back of my mind I know I have enough security protecting the things I care about.
Web browsers are providing more security features these days and I use 1Password for example
to keep me protected and I enable Two Factor Authentication on all the things I care about.
This is not sponsored by 1Password by the way but they are giving all of you a special
discount, so I will leave a link in the description. I did a separate video on them too, so will
make sure to link it up here for you.
OK, 120Hz display. You guys seem to be really excited about this one!
In my last community poll, at the time of recording we have about 700 votes!! And 120Hz
display is the feature that over 50% of you are excited about.
Boy... Apple better deliver on this! What I would say is... And listen, I don't
want to be a party pooper here. It's not gonna be that impressive if you already have a recent
iPad or used an Android device recently.
Sure, it's better than the Super Retina XDR display we have on the 12 Pro. But judging
by my experience with the S21 Ultra, it's only really noticeable when the content supports
it.
It's an adaptive 120Hz display, which means most of the time it will probably still operate
at 60Hz. And the technology allows the display to be dimmed all the way down to 1Hz which
means they could bring Always On display.
But it's when you play games or scroll through long pages or several images, that you will
see a less jittery experience.
It's hard to show this in action here on YouTube, but to the naked eye it just gives you a much
more smoother experience.
What I think is more important is not that Apple are finally bringing this to iPhones.
But what that will do the industry. Why do I think that?
Well... A lot of mobile games out there still don't support 120Hz display even though the
tech was there on Android. Now, with Apple doing this, game developers will have no choice
but to adopt that refresh rate.
I like Android and I know there's a lot of Android customers here on the channel, but
it's the reality. Development of apps and games still very much prioritised on iOS first.
It's sad but true.
So am I gonna do now?Personally I was leaning towards skipping this upgrade and maybe considering
the Google Pixel 6 Pro or one of the Samsung devices.
Is it the new display? Not for me! 120Hz display is great too and I think that feature will
make the experience on the iPhone finally match what Android users have enjoyed for
quite some time.
And I covered this in a lot more detail on this video here for you so make sure to check
that out, it kinda blew up with nearly 100,000 views in just a week so definitely check that
out.
But this advance in the camera features....the cinematic mode and ProRes especially, is definitely
what caught MY attention!
I will see you and your smiling faces, on the next one!