I want to talk with the guys about how you can improve
your channel's branding in ways that will grow your subscriber
base and your views and stand out
among all the other millions of YouTube channels.
That's coming up.
Hey guys, my name is Tim Schmoyer
and this is Mr. Sean Cannell from Video Influencer.
Tell us a little quick about your channel.
Yeah.
You know, so awesome to be on Video Creators.
And our channels are kind of similar.
I think one of the differences is
that we do a weekly interview show with Video Creators,
whether entrepreneurs using video or YouTubers, with just
a passion to help people build their influence, income,
and impact with online video.
Yeah.
It's great to have him here with us.
You guys can check out his channel link down below.
But you guys talk a lot about branding on your channel.
And it's really hard to stand out.
There's so many other bloggers, gamers, beauty people,
whatever.
How do you stand out?
How does your brand impact that?
Yeah.
I think one of the first things to realize
is that it is getting more and more crowded in the world.
And not just on YouTube.
Like in any space.
It could be-- there's four different coffee shops
on four different corners.
And so I think an important metric
is to know it's five seconds or less
that people are making a snap judgment and a snap decision,
just even mentally or subconsciously,
about what your channel is about.
So you imagine, they land on your channel,
they see your cover, they see some thumbnails.
And they're trying to put, in a noisy world with so many things
to think about, does this make sense
and do I know what this channel is about,
or it seems ambiguous, I'm confused,
I'm going to go do something else.
And so it's really that-- you only
get one chance to make a first impression, right?
Or even they're on there like, oh, OK.
I get it.
I know what this is about.
This is a vlogging channel.
There's millions of those, whatever.
And they move on.
Or gaming.
Is there anything that they can do, like even
amongst all gamers, amongst all vloggers,
even if they're just like, even if they can figure out
what it's about real quick, that would make a new viewer be
like, oh, I want to subscribe to this channel
because this channel is different than all
the other ones in this space, because of whatever?
Absolutely.
I think what we like to call it is double niching,
or double "nitch-ing" depending on what--
where you are in the world.
And so what that would be like, some of my favorite brands
that illustrate this are like the brand Nerd Fitness.
Now, they're not big on video.
They have a blog.
But there's tons of fitness channels.
There's a lot of people teaching weight loss, fitness.
But they combine two different things
to make something really entirely
new that makes instant sense and really stands out.
I think Epic Mealtime was a good--
there's tons of cooking shows.
Oh, yeah.
Lots of different people doing food tutorials and cooking
videos.
But they literally combined, I don't know,
the crazy extreme side.
And they added it to something that's
kind of been done before.
And so there's lots of beauty, but what could
you do beauty plus?
Or gaming, what is the second level of a niche, or even three
or four levels down, that could really help you stand out?
The niche within a niche.
Yeah.
So knowing who you're targeting and going a few layers deeper
is really important.
Another thing that I recommend too
is not just telling people what you do,
but telling people why you do it.
So here he told you why he does it,
because it's about not just growing
your audience and your influence,
but it's your impact, right?
And it's very similar to here at Video Creators.
So this is about reaching people and changing their lives.
This isn't about video, necessarily, as much
as it's about people, right?
So don't tell people just what you do.
Tell them why you do it.
And that creates more of an emotional connection
with your audience.
And they'll be like, oh, now I understand why he does this.
And that's a belief that I also hold to be true.
And so I'm more interested in this vlogger
than I am in this vlogger now because we
have a shared belief.
And the strongest communities, both online and offline,
actually revolve around shared beliefs, not just
common interests.
So going really specific on your target audience
is really important.
Also, communicating why you do something.
Is there anything else?
Yeah.
I think just to add to what you were saying,
I think that people should just be encouraged to be you.
Be you times two.
To really go into who you are.
Had a conversation yesterday here at VloggerFair
with somebody who was like, well, I have a mommy channel,
but there's so many mommy channels.
Well, then it turns out, they're heavy into vegan,
heavy into different kinds of food.
I said, well, there's mommy channels that
might be into Cheetos.
They might.
It's entirely different backgr--
so it's still mommy, right?
But that's why when you really tell,
what are your core values, what do you believe,
what's your lifestyle, that's going
to be different if you amplify your strengths
and play to those.
I'd love to hear from you guys in the comments below what
tips and advice you have for standing out among all
the other channels on YouTube.
And read the other comments down in the description,
or down there below, if this is something
you're trying to work out and figure out right now
on your channel.
You'll get tons of great advice from those people down there.
I learn from them every single episode.
This community is awesome.
If you want to check out Video Influencers,
their channel's linked up in the description below.
We'd love to have you subscribe, because every week, we
publish videos just like this to help you guys grow your YouTube
audience so that you can spread a message that it reaches
people and changes their lives.
So thanks for hanging out with us here,
and we'll see you guys again next Friday.
Bye.
Thursday.
See you Thursday.