Do you send a lot of emails to prospects, and yet,
the response rate is very, very low?
Or let's say you actually send an email
and it does get an initial response,
and then you reply with your follow-up email
and then nothing.
This is a really common issue that we see,
where the follow-up email is really where
the weak link is in the process.
We've got to make sure that our follow-up emails
are really engaging, enticing,
and are bringing the prospect in the conversation.
Having a strong sales follow-up email
is going to make a huge difference
in ultimately getting that appointment.
In this video, I'm going to show you seven critical
sales follow-up email ideas you must use, check it out.
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Number One- Know your entire email process.
If you're, let's say, using cold email campaigns,
where you're sending out a few emails, do you know
exactly how many emails you have
and what each email is going to focus on?
If you're using cold email automation,
then chances are, you do.
But maybe salespeople don't,
they're just kind of haphazardly randomly sending out emails
and then they're following up when they set a reminder
in their calender to follow up,
but they don't have the entire email process mapped out.
What you want to make sure is that all of the emails
that you're sending, let's say you're sending five emails
over the course of a month,
all of those emails have to be providing value.
Knowing your entire email process
that you're going to be sending to each prospect
is going to make sure that your sales follow-up emails
are so much stronger,
because prospects rarely respond to the first email
and they're much more likely to respond
to one of those later sales follow-up emails.
That's why we need to know our entire email process.
Number Two- Heavy personalization.
When it comes to cold email,
one of the biggest concerns that most prospects have is,
"Am I dealing with a real human being?
Did some just automated bot send me this email?"
And people don't want to engage with someone
who doesn't really demonstrate
that it's a real person behind there.
That's why heavy levels of personalization in the email
just make a huge difference.
I mean personalization,
if you have personal details about them
that you can get from their LinkedIn profile
or from their Facebook profile or from Twitter
or whatever it is, or of course,
work-related personalization details
that show that you really understand their organization
or what's going on.
The more you can personalize those sales follow-up emails,
the more likely the prospect ultimately is
to respond to what you have to say.
Demonstrating that you are a real person
is absolutely critical,
and it can improve the value that you're demonstrating
in the course of the email.
Number Three- Keep it short.
Prospects have very short attention spans.
So that means that you don't want to be sending
a seven-page email to a prospect.
It's just a complete waste of time,
and it's actually going to lower the likelihood
that they respond.
Because if they don't even know you,
they're not going to read
a 300-word essay that was written by you.
Keep your sales follow-up emails pretty short.
And by that I mean maybe two, possibly three paragraphs,
short paragraphs, but even in other cases,
even shorter than that.
The shorter that you can keep your sales follow-up emails,
the more likely they are to respond.
Number Four- Focus on them.
One of the biggest mistakes that we see
with sales follow-up emails
is that the emails themselves are focused
on the salesperson or the organization that they represent.
And your prospects don't care about you
and they certainly don't care about your organization.
And they don't even care about your offering.
So you want to make sure that your emails
are really focused on them.
How many emails have you sent that lead with something like,
"I am," or, "We are," or, "We do this?"
Your prospects don't care about that.
As soon as they see, "We do this,"
they're like, bam, next email.
You've got to focus the sales follow-up email
on the prospect, on their world,
on what's going on with them, not with you.
Number Five- You want to have a strong KACTA.
Now you're like, "KACTA, what's that stand for?"
KACTA stands for kick-ass call to action.
You want to have a kick-ass call to action in your email.
If your call to action in your email is just
to hop on a phone call with you or your boss,
then chances are your prospect
is going to be pretty uninterested in that.
But if you can have a kick-ass call to action,
a really, really strong call to action
that is something that the prospect
actually would be interested in,
maybe it's an audit on what they're currently doing
or something truly of high value
that the prospect can say yes to
and they're going to feel like they're getting something
of value, your positive reply rate
on your sales follow-up emails
is going to go way through the roof.
Number Six- Close with a question.
I can't tell you how many sales follow-up emails I see
that end with something like,
"Let me know if you think this would be a fit," or,
"Feel free to reach back if you want to connect."
It's like, dude, you just sent this whole email
and then you're just not even closing
with something that's going to engage them.
Always close your emails with a question.
Something like, "Does this make some sense to pursue?"
Or, "Could you see how this might be useful
in your organization?" or whatever it is.
It doesn't really matter,
but you want to make sure that you've got a question
that's really sucking them in
that they can just say yes to or no to.
But you always want to close your emails with a question.
Number Seven- Pick up the phone.
I can't tell you how many times we see people
in our community, they send out an email,
and the prospect replies or doesn't reply and they say,
"Okay, so what should I do next?"
It's like, get on the phone.
You have a phone.
If you've got access to their phone number,
pick up the phone and just call them right away.
That again demonstrates that you're a real human being
and you're not just some bot.
You are a real person that can just pick up the phone
and call them.
So picking up the phone is actually one
of the most powerful tools that you can use
to follow up on your sales follow-up emails
in the first place.
Be very quick to just pick up the phone if you can.
Now, of course, you don't always have access
to their numbers, but if you do,
be really quick to just pick up the phone
and start the conversation there.
So there are seven critical sales follow-up email ideas
you must use.
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