- In this video I'm going to be showing you
how to install the Facebook Pixel
in your Mailchimp landing pages.
It's coming up next.
(electronic instrumental music)
Facebook Pixel is a piece of code
that you get from your Facebook Ads Manager
and that code you can put on several places.
You can put it on your website
and in this case we got to be putting on our landing page.
Now what that code does
it allows you to track visitors
that go to those particular pages
through back to your Facebook Ads Manager.
You get statistics, you get analytics on that
and you can also use it for retargeting
or creating a lookalike audience or customer audience.
So those are great reasons why.
Now there's some caveats here using the Facebook Pixel
and that is to make sure
that you have an up to date privacy policy
explaining to people
that you actually use the Facebook Pixel,
explaining to people what that means.
And if you're using GDPR or your Mailchimp
make sure that you're communicating out in your mail list
that you are accepting
or you have to check off online advertising
so people understand exactly what that means
and that you'll be using the Facebook Pixel
or already are using the Facebook Pixel for your mail list.
So that they know exactly what that means
and that they can opt out of it.
Now with all that being said,
I'm going to show you how to install the Facebook Pixel
on your landing pages.
Now if you don't already have a Facebook Pixel created
through your Facebook Ads Manager, they're super easy to do.
If you go through the Mailchimp ads, Facebook ads process
you can set up your Facebook Pixel ID that way.
If not, you can go over to your Facebook Ads Manager.
Now how you get there is facebook.com/adsmanager.
And I'll put this link in the description below
so you can click directly to it.
And they'll probably ask you to some information
if you already don't have an ads account through Facebook.
Once you have it, what you'll need to do
is just do a quick search for pixels or pixel,
it'll open up a new page.
And here you'll get a visual prompt to create a pixel
and it'll probably be a little green button
and it literally takes about two seconds.
You're basically just giving it name
and it spits out the information that you need.
Now for the connection to Mailchimp,
all you need is this Facebook ID that is created
right here in the corner.
That's all you need to carry over to Mailchimp.
So I'm going to copy that just for now.
Now that we have are pixel created
and we have our pixel ID copied,
we're going to go over to our Campaigns.
Now if you already have a landing page created
like I do in this test, you'll have to unpublish it.
And we'll have to click in Unpublish here, then click Edit
and it will look something like this down here
at the very bottom, it will say Settings & Tracking.
It says you're not tracking with Mailchimp,
you're not tracking with Facebook Pixel
and you're not tracking with Google Analytics,
but I am recapturing.
You want to click on Edit.
Now you'll get a prompt here to accept additional terms
and I highly recommend that you actually read through
what those additional terms are
before you actually click accept,
especially when it's other people's data
so that you fully understand it, okay.
Now once you have accepted that, it will look like here.
And it will also let you know that
you can let site visitors know about any tracking
with the notification bar,
we've included default text in it,
and we can replace it
with our privacy policy and terms.
That's a good idea on some of these landing pages,
you should have at the very bottom
a link to your privacy policy.
So just be up in up with the people
who are joining your mailing list
and whatever you're giving away
or products that you're selling, okay.
You want to click on Track with Facebook Pixel.
And here again we're going to use our existing ID.
Now I've already put mine in here
and we're going to click on Save.
And that's all that is to that,
and that's how easy that is.
And once you're done, we'll going to click on Publish.
We're going to go to the test URL that I have this set up on.
Now I have this Chrome extension up here
called the Facebook Pixel Helper.
And it wasn't working for me a couple of days ago
but I had to manually update Chrome
and it started working again
so I could do this video for you.
And if you click in here it'll tell you
what pixels are on that we've just created.
So this one's called the PageView.
So anyone that comes to this page
it will record on your ads manager.
And also it's capturing some micro data
being automatically detected.
Now you could go in here and you can see here
that it's adding the meta title this is a test.
So this is the title of my landing page, this is a test.
So it's capturing that information.
You can go back into your pixel, into your ads manager
and fine tune what data you want to capture
from your landing pages.
I'm not going to go over that in this video,
but this is just to give you a quick snapshot
of how to set up the Facebook Pixel
on your Mailchimp landing page.
So thanks so much for watching this video.
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And to know more about me go to larrysnow.me
and I'll see you in the next video.