YouTube has rescheduled your regularly scheduled program on my channel for some bad news
remember last spring when we creators called the ad pocalypse came to be do
you also recall youtube directly saying in december that they're gonna change
some things on their platform well yesterday those changes came into effect
yesterday afternoon Palmer Google's vice president for video ads and analytics
stated that they were going to change the rules and restrictions for
monetization he didn't mention that they were going to do three changes but the
big one we all care about is the monetization like what the hell I have
linked the official Google press release in my description below however we're
gonna go through all that right now and as the press release does say the first
point was stricter criteria for monetization on YouTube okay now as a
creator myself I get it I think that the restrictions were not that restrict and
getting 10,000 views was it the worst thing in the world to do but for us
small youtubers it was quite the milestone and goal for us that's been
completely stripped away now so what is our goal now if you are a small youtuber
does this affect you well I think it affects your mindset
maybe so your goals and orientations for 2018 or if you are already part of the
Partner Program yeah this will totally be affecting you let's go through some
of this right now a new approach to YouTube monetization
there's no denying 2017 was a difficult year with several issues affecting our
community and our advertising partners yeah no shitee we are passionate about
protecting our users advertisers and creators and making sure YouTube is not
a place that can be co-opted by bad actors they call us actors that's kind
of cute moving on well we took several steps last year to protect advertisers
from inappropriate content we know we need to do more to ensure that their ads
are run alongside content that reflects their values okay so this one I kind of
get the reason being is for me my channel is all about helping you create
video helping you understand the aspects of videography cinematography things
like that this is not what today is if you are here for that I would suggest to
come back on Monday for those who are monetizing you don't necessarily want a
drug add or viagra ad or some weird crap or that
Indian dude with the cellphone just popping up on your channel when you're
just a beauty channel or you're just a tech channel that has a bunch of like
Red Robin ads on it like that's just weird
right to me I guess but I don't know whatever I can kind of see what they're
saying here let's move on as we mentioned in December we needed a fresh
approach to advertising on YouTube today we are announcing three significant
changes stricter criteria for monetization on YouTube after careful
consideration and extended conversations with advertisers and creators were
making big changes to the process that determines which channels can run ads on
YouTube so you are allowing advertisers to now handpick the creators which means
small youtubers won't ever get ads at some point that's kind of reading
between the lines here don't you think yeah but I think we should they then go
on to remind us that the initial rules were just to get 10,000 views cool
thanks that's not happening anymore but this is one of the main points I really
want to get across as this one right here it's been clear over the last few
months that we need the right requirements and better signals to
identify the channels that have earned the right to run ads you are telling us
that it is alright to run ads because we're getting pennies on the dollar
that's not a right that's not all right we have the right to create content we
have the right to release content and you're even restricting us on a lot of
that some of it you should but a lot of it you're not YouTube you have publicly
said that you are messing up people's matronized by Deen monetizing their
videos that shouldn't be the matronized thousands millions of us today are just
creating this content for free now keep in mind here the vast majority of you
especially small youtubers are not making money for you to actually survive
in love on let's just get that out of the way just clear for me it's all about
value right I don't need that money that's not me I'm not on YouTube to make
money that's just it's not gonna happen it's just if this is me off that they're
saying it's a right to run ads it's not a right that's kind of backwards right
in a lot of senses we're doing them a favor by creating free content and then
exploiting and making money out of it so let's get to the new rules right here
starting today new channels will need 1,000 subscribers and 4,000 hours of
watch time within the past twelve months to be eligible for ads okay so the
thousand subscribe I kind of get it's a little easier
nowadays to get subscribers because people are sub for subbing like insane
there's BOTS out there right now that are subbing for something for each other
there's chat rooms out there that are literally just like sub b sub b sub me
that stuff i can get that's playing the system for sure okay make it a little
harder to do that i agree with that what i don't agree with is 4000 hours of
watch time per year let's break that down
4000 hours of watch time translated into minutes is 240,000 minutes so does this
kill small youtubers no reason being a small youtuber should not be banking on
adsense that's just you I don't know why people are thinking that no you're never
gonna do it unless you get here's how you make money here's how you make money
on Adsense for every 100,000 views you get 50 to 100 dollars and that depends
on your CPM so if you're a small youtuber your CPM is gonna be on the
lower threshold so you're going to get $50.00 per 100,000 views so think about
it how many videos you have currently that have a hundred thousand views I
know I don't have any I don't know how'd your thousand views on my channel yet
how many of you guys don't don't get me wrong I'm sure some of you do but for
the vast majority of us want youtubers we don't so unless we make a viral hit
we're never really gonna see Adsense money unless we just continue to see get
are two to three hundred views per video accumulated that into amount of hours
they want now and that's how you make money so yes it is harder and almost
impossible pretty much damn they're impossible now for small youtubes to
make money for Adsense so does this affect creators who are currently
already approved for the partner program if you're sitting there thinking that
this is not gonna affect you and it's only gonna fective smaller youtubers
other youtubers who didn't get approved for the partner program yet guess what
you're absolutely wrong this is totally gonna affect you starting February 20th
and here Google says we will begin enforcing these new requirements for
existing channels in the YouTube Partner Program beginning February 28th 2018
what does that mean that means if you don't make that 4,000 hours of you time
in twelve months your adsense is gone bah bah Oh later
so starting February 20th to 2018 you're gonna start that timer for a four
thousand our view / you if you don't make you within the
12 months starting February 20th you will lose your accents Oh bye-bye
no more monetization for you either yes this sucks that I get it this is
absolutely stupid especially a lot of people who have been
approved for a partner program today that was such a huge milestone for them
and that to me that I think that's what's most important here is though
it's the goals it's the mindset of small youtubers we already feel that we're
beat up I get it so do Y so this sucks and we're I think it sucks it's not the
money because like I said be real small youtubers do not make money on Adsense
they we just don't we don't unless you get multiple multiple videos with a
hundred thousand views or more and that's 50 to 100 bucks a pop again the
CPM going down for smaller youtubers less than ten thousand subscribers is
fifty so you're gonna get 50 dollars per 1000 per 100,000 views it's just crazy
no moving on they do say that of course size alone is not enough to determine
whether a channel is suitable for advertising again what this sounds like
is they're saying hey even though you have 100 subscribers but 80 million
views we don't want to leave you high and dry that's not what they're saying
they're pretty much saying that the they want bigger youtubers for ads because
they get more views which mathematically makes sense and their algorithm tells
them so continuing on we will closely monitor signals like community strikes
spam and other abuse flags to ensure they comply with our policies okay so
that's probably the only thing that stayed the same is they're gonna give
you a community strike if you have horrible stuff going on on your channel
okay let's just all state right now that the small youtubers are really not the
culprits of that right I wonder what big youtubers have caused hysteria recently
and I don't expect to be forgiven I'm simply here to apologize
skipping ahead a little bit the culmination of hard to game user signals
and improved abuse indicators will help us reward the creator's who make
engaging content while preventing bad actors and spammers from gaming the
system in order to monetize unsuitable content so YouTube you're saying that
your goal is to prevent unsuitable channels and or unsuitable content but
it took you over 24 hours to demonetised Logan Paul I should have never posted
video I should have put the cameras down and even really popular suitable
channels such as front page tech continuously get D matronized because you
are claiming they're unsuitable it's a tech channel what what is that about
while this new approach will affect a significant number of channels eligible
to run ads the creators who will remain part of the YouTube Partner Program
represent more than 95% of YouTube's reach for advertisers that's probably
the most truthful thing you've actually said in this press release YouTube
you're absolutely right it will affect a significant amount of YouTube creators
again the small youtubers who had this goal especially 2018 for God's sake we
all had goals to try to monetize or trying to get ten thousand views
whatever it may have been but here is the kicker and here is something that's
just the creator's who will remain part of the YouTube Partner Program represent
more than 95% of YouTube's reach for advertisers what does that mean exactly
that's pretty vague do you mean that those who are going to make a thousand
subscribers and four thousand hours of watch time per year are handpicked by
those advertisers YouTube are you opening the door for advertisers to
please them even more than you already have you created the ad pocalypse back
in last spring and now you're bringing an entirely new monetization platform
what's keep in mind this is the second time in less than a year they've changed
monetization guidelines now here in 2018 in January they're saying yeah scratch
that we need to make it harder anyway so you're saying that 95 percent are the 95
percent that advertisers actually want to run ads with if you're a business
yeah I can kind of see how that would be amazing to control that but that's the
problem with YouTube right that's a problem with this community and that's
the problem with video creators is we value YouTube so much more than just a
business at the end of the day YouTube is a business YouTube is what's gonna do
best for the almighty dollar and if we don't accept that that that's that's
gonna just bring more pain in here in the long run they're going to change
more stuff they're going to change more quote me here they're going to change
more stuff that 1000 subscriber kpi that they want is probably going to change
soon it's probably gonna be 10,000 soon but what pisses me off the
most it's 4,000 hours of you time per year 4000 hours in general
okay that's fine that seems like something that we don't have to
necessarily rely on the algorithm with we can network we can create more
relationships with each other here on YouTube
small youtubers and the small the super community is huge we all support each
other we all love each other I visit hundreds of channels to support small
youtubers I go on several live streams to support small youtubers I love to
network that's the way to do it that's not sub fourrrrr su that's hey what's your
channel about that's cool man here's what my channel is about like that's how
we need to do it we need to stick together as youtubers in the small
community we need to stick together as small youtubers in the small youtuber
community because let's keep in mind that's all we have right now is each
other we don't have YouTube Adsense we definitely all have that damn
algorithm all we have is each other and most importantly please keep this point
in mind most importantly what you have is your desire your purpose your
creativity your imagination and your talent if you don't think those are
enough to be successful on YouTube then you should stop doing YouTube if you're
in it for the money if you're in it for the fame and for the glory guess what
that's already a DNA for failure don't get me wrong I think that some of that
is appealing and some of that is great especially for younger viewers and
younger creators but you have to be realistic to you guys it's an almost
impossible to be a YouTube star nowadays is it possible absolutely is it hard
extremely and if you're really in the gut and grind for years to make that
dream come true then by all means go and do that come to my channel let me help
you out with that I am a Video Creator go look at the videos I make pretty cool
content I'm not even going to brag I'm just going to say what other people tell
me here's the funny wrench I actually hit some thousand views back in November
and I started my channel in September and I was approved for monetization late
November right after Thanksgiving so that was a cool little treat for me but
I have not once monetize any video why is that
I am extremely dedicated to providing value in any way I can
plus I am NOT interested in making pennies I don't get
thousand views per video so I figure I'm gonna save you guys 30 seconds of time
before my video to actually scrap the ad and just get on to the content and get
on to the value that I can provide that's why I do it
take my example if you can I don't know if it means anything to you but that's
what I've been doing I am approved I am a part of the Partner Program I'm
probably gonna lose it because I'm not gonna get 4,000 hours of watch time per
year that's insane but let's wrap this up YouTube you're making it hard to
create content for free you're making it extremely hard I'm talking to you
directly YouTube you are making it not only extremely hard but you're hurting
the creativity soul of a lot of us small youtubers so is this going to kill the
small youtuber community my answer to that only if we let it small
youtubers need to rise above all this and forget about Adsense forget about
the fact that making ads is a milestone for us creating content creating value
providing a perspective releasing what's in your head into a video screen that is
what your milestone should be get views get milestones reviews my goal for 2018
is get a hundred thousand views if I'm over fifteen thousand right now cool
maybe I'll hit that maybe I won't but I'm damn sure gonna try
here's what I'm not gonna do I'm not going to kill myself for you YouTube
anymore I'm not going to grind not only my
40-hour workweek my extracurricular activities my family all to create two
videos a week I'm not doing that anymore because YouTube is strictly saying right
here and all this stuff they're telling us that they don't give a damn about
small youtubers they don't care about our hard grind they don't care the fact
that we spend hours away from our family just to put something on a camera and
put something on a computer screen and a mobile device they don't care about that
this is strictly that's my problem with all this they are strictly showing us
that they don't care about that it's not about the ads it's not about the money
it's about the principles they're still doing things to make it even harder to
gain any type of traction so it is up to you to decide what you want to do with
this information and what you want to do as a small youtuber cuz I'm only talking
to you guys right now if you're a big youtuber damn you we don't
here right now this is for the small youtuber community thank you big
youtubers for providing the value that you have but guess what you guys are
gonna reap all the benefits of this because us small youtubers we can could
be considered the bottom feeders of the ocean are just gonna start we're picking
up these scraps today with this Adsense we're not even gonna get scraps anymore
it's all gonna go to the big sharks and the orcas of the sea who are getting all
this food which is the Adsense that's kind of how I see it so big youtubers
are probably gonna generate more revenue because they don't have to really deal
with the fact that some of these ads are going to other kind of youtubers or
small youtubers they're all gonna just continue to rise to the top and that is
my point the principle I don't care about the money I hopefully you
understand that I don't care about the money and I don't care about the Adsense
because I care about the principle which is you are not making it easier or even
worthy to have small youtubers grind to make video content for you YouTube and
that's my problem what do you guys think about this let's have a discussion
comment below let me know what your thoughts are let me know if this video
provided some value in any way and let's rise up from this small youtubers you
have a decision to make you can either take this as a negative and say eff you
YouTube and just quit or you can come with those who still think this might be
a positive for us because it will give us a different perspective to weed out
all the fakers and the haters who just want money and bring in more of a strong
community of actual creators who are passionate about creating video on
YouTube you have the choice it's yours take it as a negative or take it as a
positive I'm taking it as a positive and I'm saying that all the fakers are just
gonna leave YouTube and go bye-bye and go somewhere else
sayonara to you guys but I'm more invested in talking and networking with
those video creators who actually care about their content that's what I'll be
doing that so I'm gonna be supporting hopefully this video is helpful and
create something amazing create something valuable and most importantly
create something for you