Hello there! Welcome to Nate's Take. Today we're gonna talk about something that I get
asked about just about everyday. And that's 'how to do SEO for YouTubue videos'.
Now, the world of SEO has changed dramatically even just in the last few years. The strategy
that I'm going to teach you right now have, has four steps. It's something that will last
for years and years to come.
I've been using it for five years now very successfully. And all the different major
changes that Google has made have not impacted my strategy in any negative way. In fact,
it makes my strategy work better and better because it goes right in line with the goals
that YouTube has. And it works really, really well and it works long term.
Once you do it, it doesn't go away.
So, first, I want to paint a picture of what most experts do when they're creating these
YouTube videos or even blog posts or newsletters for that matter. So, let's say you had a YouTube channel.
And you're putting out one video every single week, okay? There's 52 weeks in a year so
at the end of the year, you've got all these videos piled up. A pile of 52 videos and what
are they doing for you and your business? Which ones are being watched, okay? Which
newsletters are being read or which blog posts are being read?
The ones that are the most recent, okay? When somebody creates a new video or a new blog
post, they send it out to the list, they post it on social media, and it gets a spike of
views because their audience loves them. They love you, they watch your video, they read
your blog post, but over time, the views fizzle out because it gets buried by your NEW content, right?
The picture that I just painted applies to 100% of the people I talk to. Well, how do
we fall in that trap? Well, we do things a little bit backwards, okay?
We come up with an idea for a video, we film it, we put it on YouTube and on our websites
and whatever, and then we think about SEO. And that's the exact opposite.
So, now let's get into things.
Step#1 is to do keyword research first before you do any scriptwriting, before you do any
outlining or however you're gonna film it; any filming, definitely, before you do ANY
of that, you want to do your keyword research and pick the exact topic or title of your video first.
Okay, I've done that for this video. Here's my screen - 'How To Do SEO For YouTube Videos'.
You can see that the different terms that I'm gonna use as keywords for this video.
Which one gets the most searched volume? The one that I've selected for a title. Okay,
I obviously had all this ironed out before filming this video. And I do that for EVERY
SINGLE ONE of my videos. Unless for some reason, I don't want it to get a lot of views, or
for some reason, I want it to be at the bottom of that pile to never be seen again.
Okay. If you follow my advice on just this one strategy, you WILL get results on YouTube.
Even if you create crappy videos, you'll get results by following the strategy. Let me
show you an example here.
Okay, so check out this channel. I've shown this before because it's a funny example.
All of these thumbnail images look like it's a good channel, that these videos are gonna
be good, that there's gonna be this, this woman i the videos; she's not. It's actually
a robotic voice and it's just a screen capture type video.
Anyway, some of them are helpful, but I can't get through it. It just drives me crazy to
watch him and listen to this robot's voice. It's, it's worse than, than Siri. I actually
like Siri, but I wouldn't enjoy Siri on a video, right? Okay.
So the story is, whoever created this channel, this guy or girl created a hundred
and 15 videos. This was a year ago and they launched these 115 videos over a span of two
months, okay? And then they just stopped! They gave up, but then after several more
months, the video started taking off, okay?
So let me show you... Let me sort the channel according to what's most popular. Alright,
we'll just grab the best performing video.
This title is a really well keyword-researched topic. People are searching for 'how to add
background music to your music videos', okay? Maybe I'll make a video on that topic.
But if you come down and look at the, the views stats on this video, you'll see a really
good curve. Okay, this is the type of curve that you want to see to know that you're getting
organic search engine traffic. Once the video starts out, it's flat and then it starts going
up and up and up and then it's consistent upward traffic, okay?
So the reason that this channel to me is so funny is the person gave up. Several months
later, the video started getting traction on YouTube. Now, let me show you an example
of viral videos.
Now, this is, we're not talking about. This is one of my favorite channels that does have
videos that occasionally go viral. It's Devin Supertramp. I'll show you the ones that are
most popular, the most viewed.
But the very first video that I saw this guy was this one right here - 'The World's Largest
Rope Swing'. They went out The Arches Utah and they jumped off and they went down this
HUGE arch strokes.
Alright, so, if we look at the statistics on this video, you'll see the curve goes the
opposite way, okay? It starts out as spikes up and then it, it starts to taper off versus
if you're gonna go for search engine traffic, you wanna have your videos ranked in the search
engines and do SEO, you're gonna see a different result.
You're gonna start out flat. I mean, if you go viral, that's, that's great, but you're,
we're not counting on that, right? We're being STRATEGIC to make sure that whether our videos
go viral or not, we're going to get a lot of views.
Okay, one more example to show you is this video that Doreen and I filmed. It's on the
topic of 'How to Get Rid of Strep Throat Without Antibiotics'. You see here it's got 60,000
views. Now, those 60,000 views DID NOT come because this video went viral. In fact, it
did the opposite of going viral.
It, it started out FLAT. It was getting hardly any views. After a few months, it only had
a couple hundred views. But then we got it ranked on the search engines. I'll even show
you that, and then it just had consistent traffic since then. About 30,000 views per
year. So, a year from now, it'll probably up to 90,000 views.
Let's come down here and I'll show you the statistics. This... (no, I must have turned
it off. It was already on before). This fancy green line here, you'll see it started out
flat and then in January of 2014, it got ranked on the front page of Google and ever since
then, it just had consistent growth.
So, that's the most important part. Number 1, choosing your title. We chose the title,
we did the keyword research first before she even wrote the script, before we filmed this video
Okay, so keyword research is Step 1. That's the MOST IMPORTANT. All you take away from
this video is that one step. It will get you leaps and bounds further with your YouTube
channel and SEO than anything else, okay?
Step#2 is to make a REALLY GOOD video. Now I'll explain how does that have to do with
SEO, okay? Because you're probably thinking 'Well yeah, I'm gonna make a great video.
I've been making great videos!'. But they're NOT RANKING on Google or YouTube.
Well, if you do the keyword research part first, okay, then you make it so your video
can be searchable for something, then you make a really good video. When somebody goes
to Google or YouTube and they search for a topic, and they find YOUR video, let's say
Google or YouTube - let's talk about the as people, so, THEY send the searcher to your video.
They're watching, okay? How much time is watched in your video or how much time is spent on
your website? If they immediately click the back button, then Google and YouTube know that
your video is not very good! But if people watch more of it or they watch all the way
to the end or they click on links in it, they interact with it, they comment on it, they
scroll down the page and they read a lot more, then Google and YouTube know 'Wow, this is
a good video!'.
So then next time somebody does that search, they will send them to YOUR VIDEO again. And
your video and your website will move up the ranks more and more, until it gets to the top!
So, how do you get yours to be the very top? Well, make your videos be THE very best video
on that topic. Make it be the most comprehensive, make it be the most helpful, make it entertaining.
And how do you make your, your website, your webpage rank top?
Make that webpage the best webpage on that topic! Let me show you an example. I mean,
with Doreen here. This is her page 'How to Get Rid of Strep Throat without Antibiotics'.
It features that video at the top. It's got an opt-in box on the side that a lot of people
have, have joined her email list because of this.
And you scroll down and she's got a very thorough page on that topic plus a very thorough infographic
on that topic. So that's what we're talking about. This page was actually created a couple
years ago. Let me show you how we might design a page today!
Alright. So here's a page we're working on on a real estate website. It's looking pretty
good so far, but you see that it features a video and you scroll down and there's just
A LOT of information on this topic about 'How Do You... Can Invest in Real Estate without Any Money'.
We keep scrolling down. Just a lot of information on this topic. Okay. We've covered three steps.
Keyword research, make a great video the best on that topic, and make a great webpage the
best on that topic. If you do those three things, you'll get great SEO results even
if it takes a while. Even if you start out flat, eventually, it'll take off!
That's just, I can say that because that's what the purpose of Google is. That's what
Google wants. They want your good quality content to rank high.
Now, Step#4 will help accelerate this and will help get some views to your video early
on. And that is the broadcast. You wanna broadcast it out to your entire email list, you wanna
broadcast out your video on that webpage on social media.
Get as much traction as you can! Do kind of guerrilla marketing. Think of any ways that
you can get more people to view the video and especially, get people to share it and
to like it, okay? If you know somebody else that has a list that would value watching
this video, ask them 'Hey, do you think your audience will value watching this video? Would
you mind emailing it out to them?' or 'Hey, you know somebody that's got a real big following,
loyal following on Facebook? Would you mind sharing this video on your Facebook page or
you know, Tweeting it out?'.
The more influential the person is, the more traction it can get you early on and kinda
speed up that process.
If you found this video helpful, I encourage you to 'Like' it, give it a thumbs up! Also,
please share it. Share it with everybody and help this video get traction on Google!