THINK WE ARE GOING TO
BLOW OFF THE TOP OF THE
MOUNTAIN.
[WIND HOWLING]
ERIN: SICK OF GETTING SICK?
WELL, A NEW HAMPSHIRE MOM SAY'S
SHE'S GOT THE SOLUTION TO
KEEPING GERMS OUT, AND IT STARTS
WITH SOME HONEY, A COTTON SWAB,
AND YOUR NOSTRILS.
>> MY FAMILY USES IT AT THE
FIRST SIGN OF ILLNESS.
WHEN YOU FEEL THAT HORRIBLE
TICKLE, THAT'S WHEN WE ATTACK.
ERIN: JOYCE DALES FIRST STARTED
DEVELOPING COLD BEE GONE WHEN
SHE AND HER HUSBAND ADOPTED A
BABY GIRL WITH A DELICATE IMMUNE
SYSTEM.
>> I AM JUST A REALLY MOTIVATED
MOM, AND WHEN YOU HAVE A SICK
CHILD AND YOU ARE MOTIVATED, YOU
WILL MOVE MOUNTAINS.
SO OVER THE COURSE OF ABOUT
THREE YEARS, I JUST PLAYED MAD
SCIENTIST IN MY HOUSE.
ERIN: INSTEAD OF A PILL OR
SYRUP, SHE DEVELOPED A NASAL
SWAB.
BECAUSE THE NOSE, IT TURNS OUT,
IS PRETTY IMPORTANT WHEN IT
COMES TO YOUR HEALTH.
>> SO I BEGAN TO RESEARCH THAT,
AND I VERY SURPRISINGLY LEARNED
THAT YOUR NOSE IS AS COMPLICATED
AS YOUR GUT.
IT'S LOADED WITH BENEFICIAL
BACTERIA.
IT IS RESPONSIBLE FOR MOST
ILLNESSES.
SO I STARTED THINKING ABOUT,
WHAT ABOUT HONEY?
I LOVE HONEY AND I KNOW A LOT
ABOUT HONEY.
WHAT IF WE MARRIED THESE TWO
CONCEPTS TOGETHER?
AND IT LED TO COLD BEE GONE, AND
SHOVING THE HONEY UP YOUR NOSE.
ERIN: THE PRODUCT IS A MIX OF
HOMEOPATHICS AND A RAW HONEY
BLEND.
>> ONE OF THOSE HONEYS IS ACTIVE
MANUKA HONEY.
I THINK IT IS THE PERFECT
ANTIMICROBIAL BLEND TO HELP YOU
STAY WELL WHILE YOU FIGHT
ILLNESS.
ERIN: BUT WHAT ABOUT THE SMELL?
IT IS GOING IN YOUR NOSE, AFTER
ALL.
>> THEY FIND THEY DON'T SMELL IT
AFTER ABOUT 20 SECONDS.
IT SMELLS LIKE HONEY, AND WE
JUST PUT IN A TINY BIT OF LIME
AND LAVENDER ESSENTIAL OILS, A
BLEND, JUST TO KEEP IT
CONSISTENT, BECAUSE EVERY BATCH
OF HONEY FROM SEASON TO SEASON
HAS A VERY UNIQUE SMELL.
ERIN: JOYCE SAYS ONCE PEOPLE TRY
HER PRODUCT, THEY'RE HOOKED.
>> I HAVE JUST WORKED TO MAKE IT
GO VIRAL AS ORGANICALLY AS
POSSIBLE, AND ONCE PEOPLE TRY IT
THEY TELL OTHER PEOPLE.
IT'S KIND OF AMAZING.
ERIN: THE TESTIMONIALS AND
WORD-OF-MOUTH ARE WHAT KEEP COLD
BEE GONE IN BUSINESS.
>> I AM ASKING PEOPLE TO SHOVE
HONEY UP THEIR NOSE, AND I'M
JUST A MOM.
I JUST HAVE TO PUT IT OUT THERE
AND HOPE PEOPLE LIKE IT.
ERIN: NEXT UP, JUST SAY CHEESE
TO GOOD HEALTH.
>> AS AN IMMUNOLOGIST,
ALLERGIST, AND PULMONOLOGIST, I
SEE PATIENTS WHO HAVE IMMUNE
COMPROMISED -- I SEE KIDS, I SEE
ADULTS THAT HAVE IMMUNE
COMPROMISE.
SO I AM LOOKING FOR WAYS TO BE
ABLE TO ENHANCE THEIR IMMUNE
SYSTEM TO PROTECT THEM AND MAKE
THEM HEALTHIER.
ERIN: DOCTOR MARK WINDT AND HIS
WIFE ROXANNE BARNES SAY THEY'VE
SOLVED THAT PROBLEM BY CREATING
A CHEESE PACKED WITH PROBIOTICS.
>> SO BY ABLE TO PRODUCE WHAT
NATURE HAS DONE NATURALLY WITH
RAW MILK CHEESE, I HAVE TRIED TO
AND HAVE SUCCEEDED IN PRODUCING
A PASTEURIZED CHEESE THAT
PROBIOTICS HAVE BEEN ADDED BACK
INTO.
ERIN: WHETHER YOU LIKE REGULAR
CHEDDAR OR SAVORY PEPPER,
ACCORDING TO THE PROBIOTIC
CHEESE COMPANY, THEIR CURDS ARE
A FIT FOOD THAT WILL GIVE YOUR
BODY A BOOST.
>> THE CHEESE IS TO DIE FOR, IT
IS REALLY GOOD CHEDDAR CHEESE,
BUT THAT'S NOT THE MAIN THRUST
OF THIS.
AND OUR INGREDIENTS ARE SO
EXPENSIVE.
THE PROBIOTICS ARE THE BEST OF
THE BEST, THE CHEESE IS THE BEST
OF THE BEST.
ERIN: SUGAR-FREE, CARVED FREE --
CARB FREE, THE PRODUCT IS FLYING
OFF THE SHELVES.
>> 40% OF OUR BUSINESS IS FROM
MOMS FOR THEIR KIDS.
THEY PUT IT IN THEIR LUNCHES.
ERIN: THEY HAVE BIG PLANS FOR
THE PROBIOTIC CHEESE COMPANY.
THEIR MOTIVATION -- WELL, IT'S
SIMPLE.
>> HELPING PEOPLE.
THAT'S WHAT I DO FOR A LIVING.
THAT'S WHAT'S IN MY BEING,
THAT'S WHO I AM, AND THAT'S WHAT
I WANTED TO DO.
ERIN: THE NEXT HEALTHY BRIGHT
IDEA TAKES US TO AN UNLIKELY
VENUE -- A BREWERY
HEAD BREWER AT THE PORTSMOUTH
BREWERY MATT GALLAGHER RECENTLY
FILLED UP HIS TANKS WITH A BREW
LOOKING TO HELP A DEMOGRAPHIC
THAT'S OFTEN NOT THOUGHT ABOUT
WHEN YOU THINK OF BEER DRINKERS
-- WOMEN OVER 50.
>> I THOUGHT, I DON'T KNOW, IT
WAS PROBABLY ON A WALK ONE DAY
WITH MY DOG.
A BEER WITH HERBS THAT IS FOR
WOMEN TO HELP SOOTHE A LOT OF
THE THINGS THAT HAPPEN TO US
WHEN YOU ARE IN MENOPAUSE, SO
THAT IS SORT OF WHERE THE IDEA
CAME FROM.
ERIN: WHEN JOANNE FRANCIS
PITCHED THAT IDEA TO HER MALE
COLLEAGUES --
>> THEY REACTED NOT IN A
POSITIVE WAY.
NOT IN THE "THIS IS A GREAT
IDEA" WAY I WAS HOPING
IT RANGED FROM "YOU'RE SO
STUPID, DON'T YOU UNDERSTAND OUR
AUDIENCE?" TO "EW, I DON'T
REALLY WANT TO TALK ABOUT THAT."
ERIN: BUT SHE PERSISTED.
>> YOU EITHER FORGE AHEAD, STAY
FOCUSED, KEEP ON TRYING,
KEEP PITCHING YOUR IDEA BECAUSE
YOU BELIEVE IN IT, OR YOU GIVE
UP.
SO I WANTED TO FOCUS ON THE
LIBERATING ASPECTS OF MENOPAUSE,
NOT THE "I AM SO UNCOMFORTABLE
AND HOT ALL THE TIME."
ERIN: WITH NO KNOWN RECIPE FOR A
MENOPAUSE BEER, EXPERTS WERE
SUMMONED.
>> I AM ALL ON BOARD WHEN JOANNE
ASKED ME, WOULD YOU BE WITH A
PANEL TO LOOK AT THE HERBS AND
WHAT WE SHOULD OR SHOULD NOT PUT
IN THERE.
>> I WAS EXCITED BECAUSE WE --
REALLY BEER IS MADE IN A SIMPLE
WAY, AND WHEN YOU DO IT TIME AND
TIME AGAIN IT CAN GET
MONOTONOUS, SO I ENCOURAGE THESE
NEW IDEAS AND FRESH THINGS,
FRESH CHALLENGES.
ERIN: MUGWORT AND CHICKWEED,
STINGING NETTLES AND LEMON BALM
WERE ADDED.
AND LI-BEER-ATION WAS BORN.
>> IT HAS GOT A LITTLE BIT OF
BODY, A LITTLE BIT OF DEPTH, A
MODEST COMPLEX FLAVORS.
ERIN: -- A LOT OF COMPLEX
FLAVORS.
ERIN: THE REVIEWS?
LET'S JUST SAY THOSE GUYS IN THE
MEETING ROOM ARE RAISING A
GLASS.
>> FRANKLY I WANTED TO INTRODUCE
AN AUDIENCE TO BEER WHO MIGHT
HAVE THOUGHT THAT THEY DIDN'T
LIKE BEER, AND THAT'S SOMETHING
WE'VE ALWAYS TALKED ABOUT IN OUR
INDUSTRY.
>> I THINK IT WILL OPEN THE DOOR
FOR OTHER WOMEN ESPECIALLY, AND
HOPEFULLY MEN, TO SAY, YOU KNOW
WHAT, THIS IS A PHASE WE SHOULD
CELEBRATE, WE SHOULDN'T SUFFER.