Before you go and create something, it's best to find out what the market wants. Do they prefer
apples or oranges? Now, you could ask your family and friends what they think of your new brand or
logo but they're only going to tell you what you want to hear.
[background] “Oh! That sounds amazing!” Or what you don't want to hear: [background] “that's the
dumbest idea I've ever heard!” It's much better getting instant customer feedback and you can do
that using PickFu. So, with PickFu, you can set up a poll and you can find out straight
away which logo people prefer; which brand name; which icon for your mobile game or for your app.
You can do it to test book covers or even YouTube thumbnails. Now, I'm going to show you how to do
that right now. And if you want to use PickFu, you can use my affiliate link that is linked in the
description to this video. So, let's get started. So here I am creating a poll and I'm going to set
it up with just two items. Now, you can have those two items. They could be book covers. They could
be videos. They could be images. In my case, I'm just going to ask which book title do you prefer,
okay? Option A “Organized! The Key to Living Without Overwhelm” or Option B “How to Beat
Overwhelm in 5 Short Lessons.” I could add some extra options here. I'm not going to. I'm going to
preview my poll so that I get to see what it looks like. This is also a good idea so you can check
that you've got your spelling right, that your question isn't confusing and that you've got your
options correct. I'm going to stop this poll when I get to 50 respondents. And it's going through
the general population. Now if I want to reach a particular audience, I can do that here, okay?
Home cook, fiction, Amazon Prime member. Or I can choose a whole lot of other other options here.
So I might go for something like Self-help and relationships. So you can pick your audience size.
Now, you can pick your audience size but the default is 50 US-based respondents.
And the answer you get back is really fast. Now you can do it for a general audience which is
what I'm looking for here. Or you can make it more targeted. And so you could choose by one of these.
You can see that, for example, I could go for a particular kind of book. Okay, people who like
to read entertainment books. Maybe the mobile game genre. Or maybe I could go for the small business
owner...the side hustles. And you can target it even more if you want. Or you can just clear those
all together. So I'm just going for the general audience here and you do have some options to get
a discount, but I'm going to give you a discount now if you use my code which is in the link in
the description below. So, let me start the poll and I'm going to see how long it takes. Let's go.
So, as you can see, it's a really, really easy system to use. My poll has started
and I'm going to keep an eye on this. I'll come back once the poll has finished and I've got
my 50 respondents. And I'm already getting some results coming in, and to my surprise this is the
one that is actually winning. I thought it wasn't such a good title but it seems to be
getting more votes. And you get to see the responses as they come in. You get to see,
actually, some descriptions which are really helpful. “Sounds most convincing to me.” “It's
very attention grabbing but it sounds better for an online article.” “This is really good;
a little awkward to read to see how it's structured.” These are really, really good
answers. “More grammatical.” “Sounds better”. “More interesting.” Look at the quality
of the answers here! These are really, really good and this has all happened
in 15 minutes. Let's look at the answers to option B. “Makes the idea sound easier”,
because remember option B was “How to Beat Overwhelm in 5 Short Lessons”. Or “the
title is confusing to read grammar, but I like beating something over living with something.”
That's a really interesting one. “The Key to Living Without Overwhelm’ or “Beating Overwhelm.”
So maybe I could change that “Organize! The Key to Beating Overwhelm.” So it not only tells you what
they have voted for but why. And that's already just from 14 responses. Can you see how valuable
that information is? That's really, really good and I get to see I can break this down as well I
can filter my responses into male and female, age brackets and so on. So, that's really interesting
as well; especially if I want to target a particular demographic. So even as I'm speaking
we're still getting more new responses coming in. So it's a really wonderful experience
so that you're not thinking “ahh, I wonder what title is going to work.” I'm not only finding out
which one is going to work. I'm finding out why. I really love that. As you can see, down the bottom
here we get a breakdown by age group, too, which is pretty interesting. Some other things here. You
can segment. You can choose different segments if you've got PickFu. For e-commerce sellers or
if you're an app developer or maybe if you're an author, like I'm pretending to be for this poll.
And you get to see, you get to do some split testing in other ways. There's a whole lot
more that you can learn about PickFu. So, as you can see, this poll is still coming in,
even as we speak. Getting new answers, each time “Organized with an exclamation point.
Really grabs your attention.” These are really good answers, aren't they? And I can even pin
some of these answers just to make it a more notable answer. You get to see just how popular
one or other of the options are and it makes me realize even after I've only up to 19 responses
even now I'm starting to get a whole lot of really valuable information that I didn't have
before. So I'm going to or I can clear all of the filters altogether. Update! I was really surprised
to see that eighty percent of the votes went to option A and only twenty percent to option B. And,
as I showed you earlier on in the video, there are tons of valuable responses that you can use when
you are deciding. “I think the word ‘Organized’ as a bit of attraction when offering to help
beat an overwhelming life. It just rolls off the tongue a bit better.” This one: “I don't
like how the word ‘overwhelm’ is used in either title, but at least it makes more sense in A.”
And even suggests an alternate title. So, there's a lot of very, very rich information here from
people who are responding to the poll. Now I didn't run a poll to see whether the pear would be
more popular than the mango, but I could always do that. In the meantime, you go run your own poll.