Hey, I'm JR, training manager here at Crutchfield, and in this video we're going to be talking about
and looking at Sony MASTER Series XR A90J series of 4K TVs. It's available in three sizes, the 55
inch, a 65-inch, and a humongous 83-inch screen TV. We have the 65-inch on display here in this
video. First and foremost, these are OLED panels with a Sony Cognitive Processor XR, that is a
winning combination. Let's first talk about OLED. Each individual pixel on the screen, and there are
millions and millions of them, are their own light source, so not only are those pixels responsible
for color and detail, they're responsible for how bright the image is, and each pixel can be
independently controlled to be either on or off so that you can have infinite contrast ratio. Deep,
dark blacks and the brightest brights. That's the benefit of an OLED panel. Sony's best processor to
date is called Cognitive Processor XR, and that's what you're going to find in this MASTER Series of
TV, and what makes it so good is powerful, real-time processing of the images it is displaying, and it
processes it from a human perspective for the most true-to-life picture possible. That Cognitive
Processor XR has a feature called XR OLED Contrast Pro, which is specifically there to give you
incredible detail whether you're looking at a very darkened scene in a movie or tv show, or a
very bright scene in a movie or tv show. Either way, you want to see the detail, those objects in the
background or a bright sunshine desert scene in a movie where you want to see the detail in each
grain of sand, what you need for that is something that looks at this and deals with the luminance.
This is actually Sony's brightest OLED panel yet, so you're going to get very bright brights, very
dark darks, and all the detail you want no matter what. Let's talk about HDR or high dynamic range.
It's actually built into many of the movies you watch, whether you're watching on Blu-ray or over
a streaming service. It's even available in some markets in over-the-air broadcasts, and this TV can
deal with all of them, whether they have HRD 10 or Dolby Vision, or over-the-air broadcasts called HLG.
This tv has object-based XR HDR Remaster, so if you happen to be playing content that does not come
with HDR built in this will add that dynamic range, and it does so without losing texture and detail.
And if you're playing content that is not quite 4K, this tv will upscale your, say, your 1080p Blu-rays
using something called XR 4K Upscaling. It will take high-definition content and get it to look
almost like ultra high-definition content. Almost as good as an actual 4K movie. It's a really good
upscaler without losing any kind of texture or detail. These MASTER Series TVs are also Imax
Enhanced certified, so if you are playing iMax content, an Imax movie filmed with
those fancy Imax cameras, that TV is going to look fantastic in 4K with HDR specifically certified to
look great for Imax content. This TV has Netflix Calibrated mode, which means when you're watching
Netflix original content, movies, TV shows, Stranger Things, things like that on your Sony TV at your
house, you're watching basically the same settings, the same color brightness, detail, all of that stuff
as what they're using at Netflix on their studio monitors when they are mixing and mastering that
original content. So basically it looks as the creators intended. If you're into gaming, this
Sony TV will be ready for you. There are four HDMI inputs; two of them are HDMI 2.0b, two of them are
2.1. They all support High Definition Copyright Protection version 2.3. Most importantly, those HDMI
2.1 inputs are ready for your next-gen consoles, with 4K at 120 Hz with Enhanced Audio Return
Channel with Auto Low Latency Mode, so your TV knows when you've turned your gaming console on
and it reduces the processing so you're less likely to have any kind of lag, which
is important when you're playing those games. And with a firmware update, you'll also have Variable
Refresh Rate, which is a way to eliminate screen tearing and stuttering while you're
playing your games. In addition to 4K gaming and 4K Blu-rays, you will also of course be able to stream
in 4K using your Netflix, Amazon, YouTube built-in apps on this TV, and of course that's assuming you
have a nice, solid internet connection of at least 20 megabits per second or more. Lastly, let's talk
about sound. This TV has Acoustic Surface Audio. The actual speakers are built into the screen,
on the screen itself. The screen vibrates; don't worry, it doesn't vibrate in a way that would in
any way make the picture not look fantastic, it looks super great, but it also sounds better
than most TVs thanks to that acoustic surface system. My favorite feature about that, though, is
that you can use it as your center channel if you are using a home theater receiver to power
speakers all over your room. Sometimes finding a center channel that fits and looks good can be
challenging; you can actually run speaker wire from your receiver straight into the back of this TV
and have the acoustic surface speaker become your center channel, which is really important because
you want actors' voices and dialogue to be anchored to the screen so it sounds like it's coming right
out of their mouths as they appear on your screen, and there's no better way of doing that than
making the screen itself the speaker. So these are the Sony MASTER Series XR A90J series of 4K TVs.
They look fantastic. If you have any questions, you want to talk to somebody about them,
get in touch with us. Go to crutchfield.com/contact, you'll be able to talk live with one
of our advisors over the phone or chat with them online. You can also post your questions here on
this YouTube video, we do look at those and we will respond accordingly. Also please like, subscribe, and
turn your notifications on so you'll know when we put out our next video. Thanks for watching.