Okay, welcome back to the Six Figure Mastermind. If you know me, you know I
love and use Facebook everyday. But how do we use it to find our target market?
I'm going to answer that for you so stay tuned.
Okay, let's talk target market and let's talk Facebook. You saw our other video on
how to find your target market through Instagram. Facebook is going to work
very similarly but in a little bit different of an interface because we're
not generally working with just hashtags, we're not generally working with so few
features. Instagram has very few tooth features, right? You've got pictures and
likes and comments and some messaging going. On Facebook, it's a whole another
animal. You got totally different things going on there,
you've got totally different ways to interact with people but we're going to use
many of the same principles. But before we begin, if you haven't watched our
other video on actually identifying who your target market is, stop everything, go
watch that video and then come back here to this one because it's going to be
completely useless to you unless you know who you're looking for.
You can't go play hide and seek unless you know who's there, right? Okay, so this
is what we're doing today. On my facebook profile, right here on my phone,
we're going to do this right here with me. In fact if, you've got your phone out
with you just pull it up just next to you, right? If you're working one working on
the screen, if you're watching on your phone, just take really good notes and
you can even, you know, just do this at a later time, okay? So, I'm going to pull up
Facebook here right on my phone. Now you can see I've got my profile up here, okay?
You can go ahead and send me a friend request so might be out of them right now.
But this is me on Facebook, okay? And this is basically my a profile. Now, if I'm going to
go start looking for my ideal clients, again, I have to know who they are. So,
let's say on Facebook with our Six Figure Mastermind right here, we're going to
look for the momtrepreneurs, okay. These are the people that maybe they've
started in MLM, maybe they've been through several MLM's,
maybe it's just not working for them and they want to make the MLM work for them
or they want to branch out and do something different just on their own.
I'm going to start looking for my ideal client based on their needs because if I
go based on their needs then I know why they're on social media. Social media is
a huge platform. You know this, everyone knows this and they use it for
everything so any people that are out there wanting to grow their facebook, I
got to put myself in their shoes and I got to say okay if I'm a momtrepreneur
and I'm wanting to you know earn my own money do business on my own, what would I
use Facebook for? So if I'm on Facebook, I'm going to go in this search bar right
here at the top and I'm going to to look in Facebook's for groups so I'm going to look
for my keyword. momtrepreneur. There it is. I'm so glad it spelled it
for me I didn't have to do that okay mom to preneur okay check this out, there's a
lot of things that came up, pages. Momtrepreneur, 25k like this page, it's a
personal blog. Potential joint venture. Sweet. Okay, I'm going to check this out.
Momtrepreneur, let's see. She's got momtrepreneurcoach a concrete. Looks like
she is doing very similar things that I am doing
so it's she's got 25k likes on this page and oh my goodness, you know what? You
know what's so cool about this is it looks like she is french-speaking and I
just happened to be speaking French so that is so cool that I can understand
her however, it also tells me that she's the top hit in momtrepreneur but she's
not english-speaking. Oh, which means there's a niche I can fill right? So
think about that. As you're going through and seeing these things, you're seeing
your competition, you're seeing, oh my gosh, they're doing such a
great job, let's see if we can joint venture if that's going to be cool and
let's also see if they're missing something that I have so the top hit
from entrepreneur is a Facebook page, I'm going to go ahead and click sign up and I'm
going to scroll through that and send through that but I'm in the future, I'm
going to send her message and say, hey, I love what you're doing, looks like you
have a great following, I'd love to see if we could do a potential collaboration
but I'm also going to like her page which means I'm following it and I'm
then going to go see, you know, once you follow a page, you're going to get access to
more features, she's got our website up there, she's got a personal blog, I'm
looking for where I can find other people that have liked her page okay so
I can't click here, I can't click on the people that have liked this I can't
click on the people that have followed it. You know, I can see all of her stats
and figures here but I can't see those people that have done it. However, if I
were, she's got a personal blog so if I go over to her personal blog
and I look at her blog and I look at her website and I go into the comments on
that website or that blog then I can totally check out who's already
interested in her, who's you know, what they're asking for and what they're
saying and if I can't content them directly there I can actually get to
know them better and then speak to them and I'm producing on social media so
that's just pages on social media, okay, on Facebook. Again, here's another momtrepreneur
blog personal website, momtrepreneur personal blog again. I can
do this with all of those blogs and just have conversations. In fact, I would even
post to their Facebook page, if that's something that they allow in their
permissions and say thank you for all your amazing content, I love what you're
doing, I'd love to share some ideas or I'd love to get your ideas, just be a
consumer of their information, okay. Now here's where we get into the fun stuff..
The groups, the modern momtrepreneurs, single momtrepreneurs, momtrepreneurs
moms and women interested in business. Now I'm looking at these group sizes here
the top one has four hundred and sixty nine members on the average of two posts
a day, single my entrepreneurs has 46 members, I'm probably not going to bother
with that one because there's only 46 people in it, doesn't look very active.
momtrepreneurs mom and women business or an interested in business again, only 131
members which for me, I'm about 500 is the threshold where a group will start
to catch my attention. So I'm going to say click see all in here. Okay, so it looks
like momtrepreneurs of the South Shore, that's got a thousand members, it
is regions specific but I could join that group and go talk to people.
Mompreneurs of Chattanooga, looks like you know, there's, ah okay, of the
Philippines, there's another one. Okay, this so there's several in here. The most
active looks like it's the modern momtrepreneurs so I'm going to go ahead and click
join that group. Now usually when you click a request to join groups, any smart
group owner will have a series of questions for you that you must answer
in order for you to be able to join this group so then I would go in, I would
answer all those questions, make sure I'm cool with the you know, the rules of the
group but I'm then going to go in here and check out the group. After I get
permission, I'm going to go in and check out the group, okay. So when I'm in a group,
now this group is locked, I haven't have approved join request but let me go to a
group that I have been a part of that I actually want to share with you and
you're welcome to join this group okay so this is a group that I use.
Let's see Utah Entrepreneur Club, this is the name of the group. Now even if you're
not in Utah, you can totally join this group, we love having people in here,
it's a pretty active group, this is a great place for masterminding for
bringing people together, whether you're selling products, whether you're selling
services, whatever it is that you're in business for is an entrepreneur, this is
a great mastermind group that I'm a part of that I love participating in, okay. So in
this group, check this out.. If I were to go into this group and just pitch my
product and sell my product, that's not cool. This is a mastermind group for
people to learn and grow and experience each other and and just build upon each
other's successes so I would go into this group and say what are your top
strategies for XYZ? Or do you have any advice for XYZ? Okay, what are your
resources for XYZ? Now that's more for building your business inside these
groups but you're going to use the same advice for when you're going to try it
your your find your clients for others groups. Let's try a different approach
here, a different search. Now I'm going to search for something that my client
is struggling with so if I'm working with my potential ideal client as a
momtrepreneur, she is dealing with you know, relationships with their kids at
home, what does she need? I'm going to think like her for a minute. What does
she need? Okay, I'm going to say she's a mom so I'm going to look at mom, I'm even going to
say working mom support. Check that out, working moms support group, okay.
Whoa, look at everything that came up here. Okay, this is the golden ticket now
please I'm begging you don't abuse this because if you do, if people will smell
you coming a mile away and they won't want to work with you, you know that if
you abuse this, that's going to look like just going and pitching your product
all over the place. This is you trying to add value and the more you add value
that easier it's going to be for you to find
your ideal clients so you're going to go into these support groups, you can check
them out, go in an offer value, don't pitch your product just answer questions
and offer value. Those people that respond to you and start to see you and
start to work with you, those are going to be a great indicator for your ideal
clients because they're already fans and they're fans because you gave them value
so leveraging Facebook groups, it's a great way to go leveraging, fan pages on
Facebook is a great way to go. Using Facebook to connect you to outside
websites, outside blogs is another great way to go. Not only can you see what your
competition is doing that effective but you can also see what your competitions
clients are doing as far as how they're interacting with them. Leverage all these
avenues of social media when you're trying to find your ideal clients. So did
you enjoy today's video? Was that helpful for you? I certainly hope it was. If you
have any questions or comments, put them in the comment section below. I'll get
right back to you. Hit the subscribe button, I'll see you tomorrow.