in today's video I'm going to take a look at my four most important digital
marketing metrics now you might very well understandably say very you're a
solicitor or you know about digital or online marketing however I've been
involved in digital or online marketing in building my own business since around
about 2011 and I know quite a lot about us I do all of my own work I create all
my own blog posts I create my websites I run my own email email marketing
campaigns I create my own videos and all I have to say is coming from the
perspective of somebody who actually practices what they preach who actually
walk to work in other words my business has been built upon my ability to
successfully market myself and my small business online hurdler primarily
through digital marketing and I do primarily through blogging
videos and email marketing and in this video I'm going to show you the four
most important metrics that I regularly measure and know and observe on a
constant weekly basis now what I want you to know is that you will come across
very very regularly people who have positioned themselves and marketing or
online marketing or digital marketing or social media marketing experts and they
may talk a good game but the reality may well be very different or I have to show
you is based on building this solicitor's practice by way of digital
marketing and actually putting into practice what I preach or I'm going to
tell you and explain to you in this video and in this video we're not going
to give you an e ball I'm going to give evidence will give you strong evidence
of what I measure our choir measures and why it succeeds
very first thing so I always keep an eye on is the traffic to my website now I
actually have a number of websites the busiest one would be employment rights
Ireland comm they also have my solicitors website business and legal
diary and forever measuring and tracking and watching the traffic to those sites
and we can have a look here exactly what I am talking about now so if we have a
look at the statistics for this is for employment rights Ireland calm you see
up here on the left hand side primary Ireland calm this is the site so this is
my main site to do with employment law you'll see that my traffic for May of
2003 April of 2018 he's averaging about three and a half to four thousand
visitors per day to that particular website so you'll see down here the
average for April it's three thousand seven hundred and eighty-two who the
website is this one here employment rights Ireland calm and essentially the
way the business works the way the marketing works is traffic means queries
means leads means clients so the very very first thing I measure on a regular
basis is my website traffic so that's one of the sites that's employment
rights Ireland calm and as you can see it's averaging three thousand seven
hundred eighty two visitors per day the vast majority of that traffic is organic
search traffic jam organic traffic I would see is the best traffic you can
get for two reasons number one it's free and number two it is motivated traffic
just people who are actually searching for solutions the problems of people who
are searching for products so that type of traffic search traffic as opposed to
social media traffic is more evasive and it's very very high quality
that's one website so that's one blog three thousand seven hundred eighty two
a visitor per day to employment rights calm and as I say that's the website
there the next metric I look is traffic to my solicitors website my solutions
website is business I'm region by ie just territory and company solicitors
website the traffic to this website on a daily basis we can see here for example
for May of 2018 it's around 1300 to 1500 visitors per day so if you combine that
with the traffic to employment rights Ireland plus I've about four or five of
the websites dealing with family law making wills personal injuries property
and so on then I'm getting I suppose six to seven
thousand visitors a day to my websites essentially the way it works is people
then see you as somebody who knows what you're talking about people see you as a
trusted Authority they make contact they make an arrangement or consultation make
an enquiry and ultimately then a lot of the queries will lead to consultations a
lot then will lead to clients and to actual business so that is the very
first metric I looked at my organic traffic by traffic to my various
websites second thing I have a look at would be my subscribers to my email
marketing lists so email marketing is very very powerful it allows me to
communicate with subscribers whenever I please and the email obviously goes
directly into their inbox it's very very powerful cannot be abused
both done correctly it is as I say very very effective and the statistic I
regularly check in relation to email marketing is the number of subscribers
you see the figure is here it's six thousand and eighty seven so on a
Saturday morning for example to this particular list
this is list to do with employment law in Ireland
I can send an email on a Saturday morning or a Sunday morning to
4718 people all of the motor openers or 50% currently are opening the email
which means I'm talking to 2,000 people at the portion of Mortain by simply
sending out an email for the key figure of the key match which I'm looking at
all of the time is the number of people who subscribed here it is here 6000 and
87 another metric to look at is the open rate for the messages and we just have a
look here at the very biggest list that's the 16 mistakes list it's a list
to do with the same employment law when you sign up to it you will see here the
messages at this stage there is actually one hundred and one hundred and a
messages you can see and the most recent message the reinstatement of dismissed
employee 50% of the list of Aucklanders so 50% of 4700 people is mm you know 350
people who are reading that email this is very very powerful and again it
allows me to position myself as a trusted Authority in the area of
employment law and indeed in other areas the key metric is the number of
subscribers so that is the email marketing aspect of it that's number 2
the third thing I would look at would be YouTube subscribers YouTube is very very
powerful to the ability to make a video like this one or make any video and
communicate directly with subscribers and build a sort of a community it's
very very powerful you can see the metric here is the one I'm looking for
is 884 subscribers I'm heading for a thousand my goal is to get to a thousand
I get there quickly and also as you can see for the last 28 days of course 68
new subscribers I'm averaging 17 new subscribers every train or every 28 days
so in the not-too-distant future I will get to a thousand subscribers
and the key thing is the number of subscribers obviously looking to build
my subscriber base to my youtube channel and again it's a powerful metric that I
look at finally the fourth metric a lot that has to do with Facebook so if you
take a look here and you see the number of fans of my various Facebook pages
have a number of Facebook pages I have four in fact one of them has to do with
employment rates in Ireland and you'll see here on the right-hand side that
this page currently has 18,000 685 fans and if we look at the other fan page
that I have on facebook for territory and company solicitors you'll see a 6872
so between the two I have about 25,000 fans on Facebook that's not bad for a
solicitor and it allows me to publish regularly whatever articles I might
publish on my website or my blogs I publish them also then or link to them
are shared on Facebook and I also advertise on Facebook and this is very
very powerful as well Facebook is enormous it's had its
problems lately with the whole data issue and the Cambridge analytics a
scandal to do with influencing elections and so on but from the point of view of
an ordinary small business owner Facebook is incredibly powerful and
Facebook's advertising something that's strongly recommended also recommend
YouTube advertising but just to tell you again or to reiterate my four most
important digital marketing metrics one traffic to my websites to youtube
subscribers 3 email marketing subscribers and for facebook fans these
metrics are the ones I check if you are being told by somebody that got the
latest greatest shiny object in relation to digital actually online marketing
social media marketing acquiring clients building clients building a business
online you ask them for these statistics see what they're like
and then you're probably very soon discover whether there are people who
are simply talking to talk and getting on a bandwagon or people who are
actually walking the walk were actually practicing what the preached practicing
order teaching you so you know these is to say are my four four most important
digital marketing metrics I have another website there it's for small business
owners and entrepreneurs and startups and so on called small business law
Ireland comm you'll find my article with the various pieces of evidence honors on
that website but you'll also find a lot of good useful information for small
business owners entrepreneurs startups and so on
hope you find this video useful if you do you might give the thumbs up down
below and you might be interested in sharing this with somebody who may be
thinking about starting a business or how started a business are trying to
market themselves cheaply online and so on and so forth thanks for watching
you