I WANT TO GO GO BACK TO
SAN PEDRE.
Trini: WELCOME BACK
EVERYBODY.
YOU MAY HAVE HEARD OF A BLUE
ZONE PROJECT.
IT'S A WELL BE BEING
IMPROVEMENT INITIATIVE BROUGHT
TO HAWAI'I BY HMSA AND
DESIGNED TO MAKE HEALTHY
CHOICES EASIER IN OUR
COMMUNITY.
BASICALLY, THE ORGANIZATION
WORKS TO CHANGE A COMMUNITY'S
ENVIRONMENT SO INDIVIDUALS ARE
NUDGED TO MAKE HEALTHIER
CHOICES.
ONE OF THEIR PARTNERS IS
FOODLAND.
TAKE A LOOK.
WE ARE HERE AT FOODLAND IN
KAILUA.
WE ARE CHATTING WITH THE CEO
OF FOODLAND, JENAI WALL.
WHY DID YOU GUYS TO DECIDE TO
BRING BLUE ZONE'S PROJECT TO
ALL OF YOUR STORES?
YOU KNOW, WE HAVE BEEN
WORKING IN OUR OFFICE TO
BECOME A BLUE ZONE CERTIFIED
EMPLOYER.
AND WE HAVE SEEN IMPACTS HAD
ON OUR EMPLOYEES AT OUR MAIN
OFFICE.
CHANGED THEIR LIFESTYLES.
THEY FOUND THAT BLUE ZONES
PRACTICES ARE VERY EASY TO
ADOPT.
AND WE THOUGHT IT WOULD BE
WONDERFUL TO BE ABLE TO EXTEND
THAT TO THE COMMUNITY IN OUR
CUSTOMERS AS WELL.
Trini: WHAT ARE SOME OF
THE TYPES OF THINGS YOU'RE
GOING TO BECOME A BLUE ZONE
APPROVED GROCERY STORE.
CUSTOMERS LOVE THE BLUE
ZONE CHECKOUT.
AND SO AS YOU KNOW, A LOT OF
TIMES WHEN THE GROCERY STORE,
IT'S THE LAST PLACE YOU LOOK.
THERE'S ALL STO SORTS OF SNACKS
AND CANDY USUALLY THERE.
AND WE WANTED TO I GIVE PEOPLE A
HEALTHY ALTERNATIVE TO BUY AT
THE CHECKOUT.
IF THEY WANTED THAT LAST
MINUTE SNACK, MIGHT BE AN
APPLE OR SOME FRUIT OR SOME
OTHER THINGS THAT WOULD BE A
NICE ALTERNATIVE TO ALL THE
SUGAR THAT YOU SOMETIMES SEE
THERE.
Trini: MOTHERS EVERYWHERE
ARE THANKING YOU.
YOU DON'T KNOW HOW MANY TIMES
WHEN WE'RE GOING THROUGH THE
CHECKOUT, LITTLE ONES ARE
LIKE, MOM, CAN I HAVE THIS?
BECAUSE THAT'S WHAT THEY SEE.
NOW I'M GOING TO LOOK FOR THE
BIG BLUE BANNER THAT SAYS BLUE
ZONES.
THAT'S WONDERFUL.
WHAT KIND OF FEEDBACK ARE YOU
GETTING FROM CUSTOMERS AND
EVEN YOUR EMPLOYEES?
EMPLOYEES HAVE REALLY LIKED
LITTLE CHANGES THAT WILL
REALLY IMPACT YOUR LIFE AND
OUR CUSTOMERS ARE SEEING THAT.
THEY'RE SEEING THAT IT'S EASY
TO DO EVERYTHING A LITTLE BIT
HEALTHIER AND THAT WILL MAKE A
DIFFERENCE.
I LOVE THE BLUE ZONE'S
PROJECT NOW BECAUSE IT TAGS
AWAY THE OPTION OF PICKING
SOMETHING I NEVER INTENDED ON
BUYING ANYWAY AND IT REPLACES
THAT WITH HEALTHIER OPTIONS.
Trini: JOINING ME NOW IS
CRAIG PETTY.
CRAIG, YOU'RE THE VICE
PRESIDENT OF BLUE ZONES
PROJECT IN HAWAI'I.
CAN YOU TELL US WHAT ARE SOME
GROCERY STORE?
MOST RECENTLY, WE'VE BEEN
CELEBRATING KTA ON THE BIG
ISLAND, WHO NOW ALL SIX OF
SINCE WE STA STARTED TO WORK WITH
KTA, SEEN AN INCREASE IN SALES
IN SOME OF THEIR BLUE ZONES
PROJECT INSPIRED FOODS.
THESE ARE FRUITS, VEGETABLES,
WATER, AND SOME OF THE HEALTHY
GRAB AND GO SNACKS.
DELHI SANDWICHES AND SALADS.
SEE AN INCREASE OF UP TO 10 TO
30% IN SALES THROUGHOUT THE
STORES.
REALLY EXCITED FOR FOODLAND TO
HELP CONTRIBUTE TO THE
MOMENTUM THAT WE'RE SEEING
ACROSS THE STATE AS WORK TO
BLUE ZONE PROJECT APPROVE MORE
GROCERY STORES.
IN ADDITION TO INCREASED SALES
IN SOME OF THIS AWARENESS,
WHAT WE BRING TO THESE GROCERY
STORES IS INCREASED AWARENESS
IN OUR SOCIAL MEDIA PLATFORMS,
MARKETING EFFORTS.
OUT IN THE COMMUNITIES DOING
SOME OF OUR COOKING DEMOS AND
A LOT OF THE OTHER EVENTS THAT
WE HAVE GOING ON THROUGHOUT
THE STATE.
Trini: GREAT.
SOUNDS IT'S LIKE A REAL
WIN-WIN.
SALES MAY BE GOING UP BUT
PEOPLE ARE GETTING HEALTHIER.
THAT'S ONE OF THE BIGGEST
THINGS.
STORES ARE SEEING GREAT
RESULTS FOR THEIR STORES AND
DOING SOMETHING GREAT FOR THE
COMMUNITY.
ULTIMATELY, MAKING THE
COMMUNITY A HEALTHIER PLACE TO
LIVE WHICH IS GREAT FOR FAMILY
AND FRIEND.
Trini: PEOPLE WANT TO GET
MORE INFORMATION OR BECOME
INVOLVED, WHERE CAN THEY GO TO
THROUGHOUT THE ENTEAR STATE.
CURRENTLY, WE'RE IN KOOLAU
POKO, CENTRAL HAWAI'I AND ALL
OF HAWAI'I PACIFIC ISLAND.
A LOT OF NEW COMMUNITIES
COMING ON BOARD THAT WE'RE
REALLY EXCITED ABOUT.
WE HAVE FOUR IN MANOA,
MCCULLY, MOILIILI AND MAKIKI.
EWA KAPOLEI AND WAHIAWA LATER
IN THIS YEAR.
SO IF YOU DO HAVE DESIRE TO
JOIN US AND WORK WITH BLUE
ZONE PROJECT, WE ARE LOOK TO
HIRE STAFF IN ALL OF THESE
COMMUNITIES.
CHECK OUT HAWAI'I MPLET BLUE
ZONE PROJECT.COM TO CHECK OUT
LOCAL EVENTS AS WELL AS THE
JOBS THAT WE'RE LOOKING TO
HIRE FOR.
HAWAI'I.BLUE ZONE
PROJECTS.COM.
Trini: DON'T W WORRY IF YOU
MISS THAT.
WE'LL HAVE IT ON THE WEBSITE.
WE'RE REALLY EXCITED.
Trini: I LOVE THAT
FOODLAND IS PARTNERING WITH.
THEM.
AS A MOTHER, TO KNOW THAT YOU
CAN GO THROUGH ONE OF THE
CHECKOUTS AND IT WILL ONLY BE
HEALTHY OPTIONS THERE.
YOUR KIDS DON'T EVEN HAVE TO
KNOW.
DON'T TELL THEM.
Robert: I WOULDN'T TELL
THEM.
Trini: NO.
ALWAYS LAST MINUTE, LET'S GRAB
THIS.
SO NOW, IT'S GOING TO BE ALL
HEALTHY OPTIONS.
ISN'T THAT GREAT?
Robert: YES.
I WOULD LOVE TO WATCH YOU
SHOP.
Trini: ACTUALLY, I TRY TO
BE EFFICIENT.
I ALWAYS HAVE A LIST.
I'M LIKE, WE HAVE TO STICK TO
THE LIST.
Robert: I'M NOT THAT GOOD.