(mellow music)
- Jetty Extracts was started in San Diego,
founded in San Diego by a few surfers,
myself being one of them.
(mellow music)
Jetty uses a proprietary method to take the
cannabis-derived terpenes, which are the flavors
and the aromas from the cannabis plant.
And we save then and reintroduce them
later on in the process.
(door squeaks)
(bouncy music)
- [Keme] There are a wide range of the terpenes
that are found in a variety of different plants.
That's what gives cannabis strains
their very defined features, what makes them noticeable.
It's what makes Pure Jack taste like Pure Jack
or Granddaddy Purp taste like Purp.
- Add anything that is not needed to the cannabis plant.
- [Interviewer] You're not like shoving
bubblegum flavoring in there?
- No bubblegum flavor, yeah. It's all cannabis flavors
from the cannabis plant. And that's one thing
that we really do like about PAX,
is they go really well together.
The fact that you
can set different temperatures on their devices
really kind of helps express the good flavors
of the cannabis plant.
(mellow music)
- So welcome to PAX, first of all.
I'm the CEO of PAX, PAX is a consumer technology brand
in the cannabis space.
We make these wonderful vaporizers for
flower as well as oil.
I don't know, if Apple made vaporizers, and they don't,
but if they did we hope we meet that standard.
- [Jesse] I think PAX has a great lineage of
particularly hardware, creating a wonderful
experience for cannabis users.
What I'm really excited about is
us moving move into the software realm
to create a more holistic experience for people.
We have two very different product lines.
One of the them is the PAX 2 and 3,
and that takes kind of loose flower,
you grind up the cannabis and you put it in there
and it's much more tied to what people would consider
to be kind of the original cannabis experience.
You get to see the flower.
Our other line is called the Era,
so this is actually the Era.
And this line takes these pods of extract, of concentrate.
(funky music)
- Yeah, so we use a few small farmers
throughout the state of California,
and they all bring everything in through here
where it gets quarantined. And we move on this way.
You can see we're getting some of the grinding
done in this area.
So once everything passes the quarantine,
all of the plant matter gets ground up in here
and ready to put into the socks for the extraction process.
(groovy music)
And this machine uses volatile solvents
to run through the plant material and carry away
the fats, the waxes, and the oil.
It goes through these three tubes here
where it comes out of the fourth one.
And that'll be your crude oil.
This machine typically has about 10% yield
from the starting plant material.
We'll get about 1% yield from the final extraction process.
So this is a secondary filtration process
and it's going to separate out even more of the chlorophyll
and make a more pure product to go into the Rotovaps.
This machine here is the rotary evaporator,
also called the Rotovap for short.
It has a warm water bath here which is just hot enough
to evaporate the ethanol and leave the oil in here.
The ethanol will float up here,
where it condenses on these coils
and falls into this container.
You'll be left with a mixture that is all oil
and ready for the next extraction process.
(upbeat music)
The oil is put in at the top,
where it drips down through here
and you can see some of the drips even happening.
Floats down through here, and there are wipers inside
that separate it out by the molecular weight.
And so through here you'll get the oil,
which typically comes out about 90% THC.
It's the good stuff.
- We were looking for a differentiator,
everyone was in these similar 510 cartridges,
that was kind of the industry standard.
And PAX was the first company to come out with something
different that had tech beyond what everybody else had.
They had a closed-loop system,
the Bluetooth applications, all that stuff was
just next-level for the industry.
(smooth music)
- [Jesse] So we have almost 300 different SKUs
of pods in the market.
People can choose one that suits their mood
or suits the effect they're trying to get.
(funky music)
So I think in a lot of other spaces,
they're mature enough, if you take alcohol or other things,
people are familiar enough at a certain point in life
where they know what a dose or a serving is.
You understand what a glass of wine will feel like.
One of the issues new people have to this world of vaping
is that they don't really have a sense of what
a serving is or what a dose is.
With this Era device you can pair it to your phone,
gives them several settings,
micro, small, medium, and large.
And when they start smoking out of their vaporizer,
it'll just turn off and flash little aqua lights
letting you know that you've reached that amount.
Of course it's all up to you, you can turn that off,
you can change the setting, but we developed this
because we know that people really like to have
repeatable, predictable experiences.
- We have everything from veterans to folks
that are affected by the opioid crisis,
cancer patients, all the way to rec legal users,
and it varies by state.
And so we take that responsibility of,
are we always doing the right things at the company
to provide the best experience possible?
That's the mission. So it doesn't just come from me,
it comes from my obligation to everyone
that works here and then the obligation of all of us
to this much broader dialogue around legalization
and what it means to these different communities.
And so we're a small part of that,
and 10 years from now when the history books
are being written, it was a messy space.
These guys tried to do the right thing.
That's important to us.
♪ From Los Angeles to San Francisco Bay ♪
♪ Let me hear you say I love California ♪
♪ And we never stress cuz baby we don't play ♪
♪ Let me hear you say I love California ♪