- Have you been watching these videos,
enjoying the content but wondering what we do
at Book Launchers or how we help authors?
Well, if you want to know what it is we do
for non-fiction authors at Book Launchers,
then this video is for you.
(upbeat music)
Hey there, I'm Julie the book Broad,
Founder of Book Launchers.
At Book Launchers, we help non-fiction authors
write, publish, and promote books
to grow a brand or a business.
The question is, how do we do that?
We have three main ways we help authors.
The first is with all our free content,
like this video and all the videos at booklaunchers.tv.
We have our monthly deep dive training sessions
which happen every month except July and August.
These two hour training sessions are on everything
from writing, editing, layout to marketing.
If you wanna make sure you get the invites,
get on our newsletter list at booklaunchers.com/newsletter.
We also have articles on our website@booklaunchers.com,
and while not free, we also have "Self-Publish and Succeed",
which is a low-cost support tool
to write a #noboringbook that will sell,
and soon we'll have a book marketing book as well.
The next way we help is with courses.
We have two courses right now.
The first is Self-Publish and Succeed Live,
a 12-week course to help you write your first draft
of a #noboringbook.
And then we have our Book Marketing Magic course,
which is all about selling your book
to other people's audiences.
No audience, no problem with this six week course
that takes you through how you can get you and your book
in front of your readers,
and those readers are in somebody else's audience already.
Finally, the meat of what we do at Book Launchers
is are done with you and done for you book writing,
book publishing, and book promotion service.
This is set up as a monthly membership
with different levels.
One level comes with a writing coach
and another comes with a writer,
and we also have a VIP level that is by invitation only
for folks that want speed and quality
or for those authors that have a more complex project,
such as one that we have underway
that has I think a dozen different people
contributing to a book, including a historical researcher.
That's a lot more complicated project
that requires a lot more dedicated hours.
Regardless of what level you join at
or what level you launch at, 'cause there's flexibility
in where you can be at different stages of the process,
as long as you're a member, we keep working on your book.
On our side, we have a fairly regimented and clear process
so it's highly efficient for good decision makers
and someone who can dedicate about five hours most weeks
to their project, but we're not going to be
as cost effective for authors
who change their mind over and over
or for those people who seek perfection,
or for authors who work hard for a week
and then stop for months.
For most people, though, the accountability
of a monthly payment is really valuable
and it also gives just enough flexibility
that you can take steps that will make your book great
when the opportunity arises.
It's a membership for that reason,
but also for a handful of other important reasons.
One of the big benefits of a monthly membership
is that you can work with us for as long
or as short as you want.
There is no commitment,
so you don't have to commit to a $30,000 expense upfront.
You can go month by month.
Now, it's important to know
that we will not compromise quality just to meet a deadline.
We've learned that lesson the hard way a few times,
so you can't show up on January 1st
and expect a book on March 1st
just because you are going to put 40 hours a week into it,
but it does mean that you don't have to commit
to a long-term contract.
We have had some clients come in just for the writing
or just for the first couple rounds of editing.
We've also had others come in with a final cover,
but they need editing and layout and marketing.
There's flexibility in our process because it's monthly
and it's not a fixed contract.
Of course, no matter what, you can cancel at any time,
and at the same time, you can work with us
for as long as you find there's a benefit to continue.
Scott Bradley, who wrote "Screaming For Pleasure",
this fabulous book right here,
we've been working with him since 2017
and his book launched in 2018 and we've been marketing it
with him ever since, finding conventions,
media, podcasts, and other interesting places
to feature his expertise and his book.
We've also had the pleasure of working with Carol Sanford
on her self-published books
and her books that are published by Hachette
on the marketing.
And Todd Nyholm has completed two books with us
and is doing his third now.
The list of authors that we've been working with
for years and years is lovely and long.
The beautiful thing about a membership
versus a fixed contract
is we can build long-term relationships with our clients,
and there's no end date unless you choose to make one.
Beyond our membership offer,
a big part of what makes us different
is our focus on marketing from day one.
Marketing isn't something that should be separated
from the book creation process.
If you want to have a book that is set up
to achieve your bigger picture goals,
whether that is speaking, consulting,
product or service sales, lead generation, impact,
platform growth, or book sales,
from day one, we focus on that.
We talk with you about your author branding
and book positioning.
We do category, keyword, competitive research
when you're in editing.
We brainstorm titles and subtitles.
We look at your cover against your category.
We do launch prep and planning
while your book is being edited
and we have a team who will write your reader magnet,
build your author website,
generate email content for your funnels,
and when your book is in design,
we start working on your book description, author bio,
media kit and social media posts,
so when your book is done, you and we
have a strong foundation to begin your marketing.
We set your book up for distribution
after walking you through the choices available
and the trade-offs of each,
and then we move into pre-launch and post-launch marketing,
where my team of book marketing professionals
tackle everything from media training to media pitching,
live appearance pitching, podcast bookings,
book review submissions,
Amazon ads, Goodreads giveaways,
bookstore and library catalog submissions,
and book award submissions.
If you're someone who wants to keep all rights and royalties
and be in full control, you wanna be the CEO of your project
and the director of your story
and you want the quality and most of the distribution
of a traditionally published author,
well, this is the best solution for you to do that.
Most projects take somewhere from nine to 15 months
to write, edit, design, publish, and then launch.
From there, we always like to work on marketing
for at least six months post-launch to build momentum,
but some authors take it on their own shortly after launch.
Some people ask me about our most successful projects
or the books that I love the most,
and I find that question hard.
It's like you're asking me to choose a favorite child.
I adore all my children,
but there are some stories that I've loved watching unfold,
like Kathy Joseph and her book, "Lightning Tamers".
While she was working on her book,
her YouTube channel grew at breakneck speed,
gaining nearly 100,000 subscribers
while she was doing her book.
That was super fun,
and her launch was a big success as well,
likely, not surprisingly, given the fact that her channel
has some big fans.
It's also been an incredible experience
to work with John Samuel on his book,
"Don't Ask a Blind Guy for Directions".
Not only did I gain a better understanding
of the importance of accessibility in a service
and in a workplace, I got to see some members of my team
truly shine in their service as they sought to understand
how best we can support John
through his book launch and beyond.
It's also fun because he involved his son
on his unboxing and launch videos.
You can take a quick look here.
- Hey, what's up?
It's John Samuel and today's a very special day.
So I got my sidekick, Eli, again,
because today is the release day
for "Don't Ask a Blind Guy for Direction".
It's November 1st, so what should people do, Eli?
- Go to Amazon and you'll see the book there.
- Here are a bunch
(books chime)
of recent releases that I'm madly in love with, too.
We have a whole catalog over at noboringbooks.com
if you want to check out
more of our work and our authors' projects.
If you're interested in getting our help with a project,
please visit Our Service page on our website.
From there, you can click on the links
to the courses coming up or complete the form
to book a call to discuss your book project
if you want our done with you or done for you services.
And if reading the books we publish,
like" Self-Publish and Succeed",
and consuming our content here is more your speed,
well, that's great with me too.
However I can support you to write a great book
that is set up to achieve your bigger picture goals
and have an impact on the world,
well, that is great with me.
If you have questions about Book Launchers
or anything else book publishing-related,
head on down to the comments below,
and after you've posted your comment,
hit that like button,
well, and then YouTube suggests
you watch this video right here.
Or if you're not interested in that one,
well, then this is the latest and greatest from the channel,
and one of these is sure to be the next thing
you need to watch.
I look forward to seeing you soon.