Welcome back. Would you like to know how to get better results on YouTube? Well, I
got an email from somebody who wanted to do that he wanted to know if he should start
over because of some mistakes he made on his channel. So we're going to review his channel
give him some feedback and share some ideas of how you can get better results as well.
-You know, sometimes getting better results on YouTube is just a question of fixing up a
couple little things thumbnails, titles, stuff like that. We're going to cover, aren't we? -Yeah. So we're
going to take a look at the email that he sent us and kind of where his struggle began and what he's
hoping to do and then I'll take a look at his thumbnails like you said his banner. We're gonna
actually open up a video. -We're gonna do like a Nate audit on someone's site not their site. Their
channel I guess you could oh it is a channel. I stand corrected. -So, let's dive in. -Nate received
an email recently from someone who appears troubled. -Teacher Meysam. So he wants help with
his YouTube channel. He says, "I have a YouTube channel a lot of interesting things have happened
to it..." -Wait a minute. -What? -Can anyone just email you and get free advice like this or an entire
episode dedicated to answering their mail bag question? -We'll see... -Okay. Teacher Maysem.
-He started his channel back in 2019. He tried a lot of things and then mistakenly uploaded an ebook
that went viral. So I guess he recorded this book or something onto his YouTube channel and
he gained 5,000 subscribers in a few days but then he got a strike because he didn't have the rights
to that e-book. You get strikes for... -Copyright infringement. -Yeah and I don't know if it was kind
of a strike is actually pretty harsh. Normally you get like a warning. You get a warning saying,
"Hey, this is copyrighted material. -I got a lot of those. -So, but yeah we get a lot of warnings and it's fine.
-You can usually say, "Oh, don't worry about it it's fine. You don't have to", well, then why did you send
it to me? -Well, we usually dispute it. We dispute it because it's like no we actually do have rights or
no we use we were according to YouTube's fair use. But you know he uploaded somebody else's ebook
for people to listen to that ebook. -Okay. -Okay, so then he went back to normal content creating that
he used to post and he's been losing subscribers and views since then because of his ebook fiasco.
"I tried different content wasn't expecting that seems I've just started my YouTube channel from
scratch but I'm struggling. I don't know what to do should I just close my channel start a new one
or keep creating new content, please." Okay, so let's go take a look at his channel. -Okay, so you're going
to do a little diagnosis and you're going to give this guy some advice. -Alright, handsome guy.
-He's got 5,000 subscribers roughly. -And it said that he gained 5,000 from that audiobook.
But now he's been losing subscribers. So he's wondering if he should start again.
He posted a video three days ago it's got 83 views that's not bad that's great.
You know online vocabulary games for ESL students. Okay, so let's look up here it is banner.
I like the banner. The short symbol here I think is cool because it shows that he's doing shorts.
But people might not know they might think that this is a channel just about short. -Now, when
you say oh that's the YouTube official shorts or it's just his own. -Yeah. You see, he's using this
that logo on some of his thumbnails. -I see. -The ones that are those are shorts.
-18 seconds, 15 seconds. -I don't know maybe you put some text like that and just test it I guess.
But put some text up here saying this symbol will appear on my shorts or something like that. I think
that's what you're trying to... -He has it listed in the bullets YouTube shorts. -So, this is great
you know every week two videos about. That's good a lot of people don't describe what they're
gonna get if they do subscribe to the channel. So, he analyzes English learning vocabularies and
idioms interpreting parts of speech. So looking at his thumbnails they are kind of all over the place.
I notice he's got you know lots of colors there. This one like notice how small the text is on a
lot of those things. I don't know if we're supposed to be able to read that but I just realized that
I can't read any of those things and then and then daily routines is sideways it is harder to
read but it's interesting. -But it is colorful and bright and eye-catching. I mean, certainly
some of them are more eye-catching than others. Well, and you know it's got 290 views if that's
the type of views you want to get on your channel. -That's j-lo, okay. -So, the comment commenting on her
English I guess. But overall, I just based on his initial question like, should I start my channel
over or should I start a new channel? -I'd say, NO. I mean he's off to a great start. -The
biggest thing that I see and you know what I'm going to say. Do you know what I'm going to say?
What is he missing? -No, I don't. -Okay, the leaf strategy because this is... -I don't know how you can
find that out so quickly without maybe you could certain maybe some of those are leafy. -Well, how
to say colors in English. Like the biggest reason most questions start with the words how to.
I don't know if there's a percentage of 90%, I don't know. There's a lot of how-to questions and I just see
that you know mind mapping techniques for students it's only five words long. Learn English with Messi,
I don't know if people are really searching for that. So if he's really wanting to position himself
as the authority he needs to find the questions that people are asking. -Yes. -That he's the best
person to answer. But doing reviews like getting people like JLO or Keanu Reeves or
Ryan Gosling had to look up his name. You know, that's going to help get that viral traction but
he doesn't have. -Stop, you had to look up Ryan Gosling? -I recognized his face I don't know his
name. -Okay. -He's an actor, right? Aren't you an actor? -Maybe. -He's a pretty good actor. Click on the link.
-Okay, so he does a lot of these it. Looks like he's done a lot of celebrity stuff. So the challenge
when you have a channel in the beginning stages is you're trying to create viral type content
but you don't have any momentum yet. You don't have any reason for YouTube to suggest your content
over all the other millions of videos uploaded each day. So you've got to build momentum and
you got your first starter momentum with that ebook and it and it didn't work so a lot of those
subscribers were leaving. But I would say keep plugging forward. My recommendation is to start
with that LEAF strategy which if you don't know what that strategy is watch my video up there all
about my leaf strategy. But in summary, you're finding the questions that your target audience is
asking and that's the title of your video. So, now you know that the right people are going to find
your video. You post that video to YouTube and you don't need anything to promote it. YouTube search
engine is going to pull in the right people to start watching your video and so that will help
get your channel to build momentum. -I mean, you know and I know you're summarizing and so I don't
want to go any further. But I mean you look at some of these here and he might just guess that if I
title mine titanic movie love story that might work but why guess?
When you can get specific leafs, right? I mean... When you have momentum like that type of a title
is more likely to appeal to a huge audience. But you're not at that stage yet.
So, once you have momentum on your channel then you can try and experiment
and when people know who you are and then you make a video that's about the titanic movie people are
like oh they're more likely to watch that because it does create curiosity. It is an interesting
idea versus the how-to topics. The how-to topics are important obviously I preach them and you
should do that strategy exclusively for the first year at least. But the titles themselves aren't the
most exciting. You know what you heard me do the demo of how to get rid of strep throat without
antibiotics it's just it's a question but it's like, how could we make that more sensational?
It's like doctors never tell you this. You know, something like that would be more sensational
if you start with sensational with such a small channel it's just not gonna work. -Yeah,
it makes sense. -Okay, we're gonna we're gonna dive into one of his episodes. Okay, let's
let's look at. -I'd be curious to see what he's doing using select, oh is this a short or a regular? -This
is just the video that came out recently. -Online vocabulary games. -I just want to see
his description so he's got, oh wow. -Uses a lot of that. -So that's a pretty long description. I don't
know. I mean, maybe it gets you good results. But if this is like an email. So I would say if
you're gonna get this much context that looks like a good post for LinkedIn or a good email. If people
are opening up your description you want them to have one call to action. Look at this, so he's got
their bitly links I don't know if they're okay. Their affiliate links rosetta stone is
an affiliate link. -Will he get slammed for doing any kind of Instagram thing or are they married? -Well, he's
tricking them by putting it. -So, if I click on bitly but it go no it's YouTube. Okay, so there's no
reason to use bitly there because YouTube's going to think you're sending it to an external website
link right to the YouTube video. You're trying to shorten the link YouTube actually shortens them
automatically. So when people see the links they will be shortened. You don't have to use bitly to
shorten them. I would have one main call to action because the more options you give people to do the
less likely they are to take any single one of them. But if you can give people a real specific
reason why. Now, you do want them to go to your website, right? I mean, I'm assuming you've got a
business and you want people to go to your website. So, give them a free gift have a call to action.
Maybe have two, your main call to action is your website but then you can also recommend what
video should they watch next if they enjoyed this one. Alright, let's see is he responding
to comments he's hearting them it looks like he's he's replying, so good. You've got a few comments
and you're responding to them so that's taking care of people. I am guessing that he is filming
on a green screen. I mean, it looks like it's intentionally blurred. -There is a little bit of
of green haze. -Is there? -Just a hair around it. -So, nothing wrong with that nothing wrong with
that. But it's fun, it's a cool background. I like it better than. -The beach?
-I mean, you do like if you're gonna make it look like a real background try and make it
look as real as possible or be obvious that it's a green screen. Where you've got things moving and I
don't know. You find find a style that you like and this is a great style too. I just yeah right
off the bat I did notice that it's green screen. Alright, so here's the last thing that I'm
gonna do. Let's go see what his most popular video is. -How to speak English fluently and
confidently. -Okay and that's great. -Now that could have been a leaf. -Now, do you notice I do this all
the time whenever I sort a channel find the one that's the most popular nine times out of ten
it's a leaf title, that's interesting. Just pointing that out let's see how good his. -And I like the
thumbnail too, it's very clear. You can you know what I'm saying it's there's nothing exciting
going on but it's. -Well and I will say he repeated the same words in the thumbnail that's already in
the title. So, on the thumbnail text, you can be a little bit more sensational. You can add a little
bit more creativity to the thumbnail text like like the one next to it. You know real or
fake or crazy well that's the same text. But I mean if we brainstorm what could we put in there?
English hacks or you won't learn this in school or something like that. A little bit
to the adds to the top. Okay, let's just see how he starts. -Let's talk about speaking techniques.
What should I do? I am a learner and I have to improve my speaking. So, what should I do? -Well,
I'd get a microphone first. -So, yeah the audio the audio will annoy people. It's his best
performing video. So my advice to you you could remake this same video with the same content
the exact same title the same thumbnail or close to it and have better audio and I bet this one
will surpass your existing best-performing video. Because there's already a big flaw in it and it's
your best performing video you already have you already know a way of getting it improved.
-So, you have to improve your listening skills. -So, you're talking with
authority you're talking like you know what you're talking about and so it makes me want to listen.
So I think you're off to a good start. I really think that that there's just this echo you're
so far away from the microphone and it's an echoey room. That's going to make
a big difference. -Particularly when your topic is something like speaking fluently and confidently
you want to make sure that like you say the audio is really easy to hear, your enunciation is great.
It's obvious that it's not your first language but you've mastered it. I might move the notes
away from. -We've got notes too. -Yeah, but we'll just move them out of the shot
hopefully they weren't there. Throw us under the bus or something. -No, they weren't. -I typically don't
give this invitation at the end of the episode. But I really am curious how you liked this style
of episode. Would you like me to review other people's channels like this? Would you like me
to review your channel? Go ahead and comment below and we'll see if we do more of them.