Are you struggling to drive targeted traffic to your website? Do you find the Google Search
network is getting more expensive by the day and the results you are getting are not the
same that you used to get. Hello, I'm Uzair and thanks for joining in and welcome to my
course Google Display Network Like a boss. Google Display Network is a goldmine for huge
amount of targeted traffic, which you can drive to your website. And the best thing
is, it is at a fraction of the cost of the Search Network. So how does Google Display
Network work? Well, when you browse the internet and go to websites like CNN, Huffington Post,
ESPN, and so on, you see ads, this is where Google potentially can place your image or
video ads on those high-volume high-traffic, high-quality websites, and you can then target
your audience according to who you are targeting and reach your audience wherever they go on
the internet.
So I've been using the GDN as it is popularly known as, for a long time to the point that
I very rarely use the Search Network for myself and my business. And just like you are watching
this video, you probably are viewing it on YouTube or on some website. I use this network
to leverage a huge amount of traffic, reach my audience at a cost which is very affordable
and I get the conversions at a great cost per conversion. So let me go through with
you as to what I cover in this course. I'm going to show you exact results as to what
I'm achieving. Unfortunately, I can't share my client's data, but I'm more than happy
to share campaigns which I'm running it for myself. I will share my exact strategies,
tips, workflows which are used for my own campaigns.
And this is not about just theory stuff, it is practical stuff. You will watch my workflow
over my shoulders as to how I create campaigns, ad groups, ads, how do I do the keyword research,
set up the targeting. And these are all set up in small bite sized videos which are organized
in chapters. So you have the setup chapter where you learn about keyword research, campaign
responsive display ads. Then you learn about your targeting, what types of targeting they
are and how have you can target your audience. Remarketing is extremely important. You've
got to get in front of those visitors to your website who have not converted and you are
leaving a lot of cash on the table if you are not running a remarketing campaign. Then
you will learn some of my advanced GDN strategies which no one is talking about on the internet
and not sharing it on YouTube either.
How I upload my campaigns to Google ads. Now some of my campaigns, and in fact most of
my campaigns are not just made up of one or two ad groups, they are literally tens of
thousands of ads in it, thousands of ad groups and they are pretty big. But having said that,
the workflow is lightning fast and very easy to manage. You will not be bogged down in
front of your computer or laptop for hours on end and all day long. In fact, my workflow
is so quick that I can manage a huge or a big campaign faster than someone who is running
a very small campaign. And the last one is obviously the optimization, how to optimize
your campaigns, cut out all the wasted budget and keep putting that budget towards the ad
groups or campaigns which are running and all this, you will learn within a couple of
hours or so. At the end of the course you'll be able to set up, manage, optimize, run and
scale your campaigns. I hope you got a little taster as to the kind of tutorials there are
over here and I hope you invest in this course. I'm positive that you will get loads out of
it and you'll be able to manage and run campaigns like never before. Thank you for your time
and I look forward to seeing you in the course.