So out a phone call yesterday with one of my clients they were filming a video
Where they wanted to sell their workshop, and they wanted me to review their script real quick?
Here's what's interesting when I was reading through the script. I kept thinking of myself. This is technically correct
The problem is I don't
believe that this script is going to work especially for the purpose that she was gonna use this script for
Here's why the first 15 seconds of a video are the most?
Important thing you can focus on when you're filming a video and she made one big mistake
I'm gonna tell you about that mistake in second
But as you know I'm Derek Halpern you're watching planet Derek and for right now
We heard about a new coffee shop on 23rd Street. We're gonna go check it out
It's pretty good I
Just had a double espresso
Kneeling good, which means I'm gonna get loud. Here's the deal when she called me and told me about her video
She started it by saying hey, my name is I'm the founder of and here's what I do, and I'm sitting there thinking like
No one cares
nobody cares and that's the number one rule of
creating compelling content writing compelling emails writing compelling sales pages making compelling videos nobody cares about
You no one cares about what you do. No one cares about what you're going to say
it's up to you to make them care think about this for a second if
Someone doesn't know who you are and they stumble on your video it might feel normal for you to introduce yourself
Right especially if you're in the real world you walk up to someone introducing yourself is the first thing you do, but online
People don't care enough. No-one's gonna. You're not gonna walk up to someone in a conversation and say hey, my name is Derrick
And they're just gonna be like and walk away just not gonna happen
Online note they will press the back button. They will close that tab they will stop listening
You can see it in the metrics, and that's why you should never start a video
Of content piece or anything by really introducing yourself
almost ever
Instead you're better off
Starting with the hook take a look at this in this example
I open up with a story about me trying to find a credit card fraud ster someone
Is doing something shady here?
I think it's this person now
What's interesting about this if you already know me like me and trust me this story is compelling
It's interesting you want to find out what happens now the same is true
If you don't know me if you do stumble on this video, and you're in the business world
You're thinking about credit card fraud - you're interested as well now if we look at the metrics of this video
We can see that there's almost very little drop-off in the beginning in the video
The reason why is because we get their attention and we keep it now compare this
to another
video that I feel
Last video I told you how to be likable in five seconds or less and the reason why I focus on such a small
time frame is because I'm unlikable in 10 seconds or more I
Opened up with an inside joke for my existing social triggers and planet Derek Watchers
What's interesting is I think it was funny, and you know what it's okay to do it once in a while
But if we look at the drop off in the first few hits the video or the first few seconds really it's huge
The reason why is because I didn't give people the reason to keep watching because nobody cares
So here's the deal you should never open your videos by introducing yourself nobody cares about you
instead you should open with a hook a hook of any kind that will grab someone's attention and
Make them want to listen take a look at the video. You're watching right now
I open with the hook about how to make a hook for a video it gets your attention it keeps you watching
You know it works if you're watching me right now the best part about that is
You won't know if it didn't work either because you wouldn't be seeing me saying this so now the question is how can you recreate?
these folks for you and your content your emails your sales pages the first thing you can do is ask a question a
question in which you believe
Your viewer your reader will say yes to what I mean by that
Is the fear of being lonely the fear of failure the fear of?
Being cheated the fear of never having anything that you want or the desire to be better healthy wealthy wise
Have a loving relationship have great kids
You want to tap into these Universal fears with the question now? How do you do it?
Let me give you an example. Do you wake up feeling tired alright? It's not a pharmaceutical Karma
Obviously you don't lead with something like that instead you want to lead with something
Along the lines of you're wondering about how to build your email list you could just start with the question a question that you know
Your your watcher is gonna
Say yes to then it's good to follow up with the internal dialog that people have after they think about that question
Let me give you an example have you ever thought about building an email list
Of course you heard the power of an email list as it relates to building your business
Maybe you've even went so far to try doing it yourself
But you tried this tactic in this time and this tactic and it didn't work now
Do you see how you kind of ask a question and then immediately follow it up with the?
internal dialog that people will have this works in any industry you ever thought about
Losing weight of course who can't use to lose a couple of pounds
Maybe even went so far to think about trying the new fad diet and you lasted a few days
And you lost three pounds it worked what's next you gained it all back again
Do you see you know you could kind of go in that internal dialog to make a really compelling intro to a video or even?
to a piece of content
or sales page you start by asking a question you follow up with the internal dialog and then you close it out by saying and
the rest of this video
I want to tell you what you did wrong
Or in the rest of this sales letter show you what you did wrong and how to fix it and there you go
you start off by asking a question you follow it up with the internal dialog then you give them the promise or the call-to-action and
People are hooked. It's a guaranteed way to open any piece of content that guarantees readership
Here's what I want you to do take a look at this table
See this table right here. It has nothing to do with anything, but it got your attention
And that's why I want to tell you liked this video if you're new around here press the subscribe button
and if you haven't yet hit that
Notifications bell and I'll see you in the next video
You