NAMING
NAMING RIGHT FOR
PAPA
PAPA JOHN'S CARDINAL STADIUM.4@ GOOD AFTERNOON, I'M RACHEL PLATT.
THE FALLOUT CONTINUES AFTER PAPA
JOHN'S FOUNDER JOHN SCHNATTER
ADMITTED TO USING THE N-WORD IN A
CONFERENCE CALL.
OVERNIGHT HE STEPPED DOWN AS
CHAIRMAN OF THAT COMPANY THAT
BEGAN
BEGAN OUT
BEGAN OUT OF A BROOM CLOSET IN JEFFERSONVILLE. SCHNATTER HAS ALSO RESIGNED FROM
4@
THE
4@ THE
4@ THE BOARD OF TRUSTEES AT U OF L. HIS
NAME IS ON SEVERAL IMPORTANT
LANDMARKS AROUND4@ OUR AREA INCLUDING
THE FOOTBALL STADIUM AT U OF L
AND AN
ENTREPRENUER CENTER ON C4@AMPUS.
HIS NAME ATTACHED TO THE4@
LOUISVILLE ZOO --
AND ACROSS THE RIVER AT THE4@
NACHAND
FIELDHOUSE IN JEFFERSONVILLE. U
4@
OF L'S PRESIDENT SAYS THEY ARE
CURRENTLY EVALUATING WHAT THEIR
NEXT STEP WILL BE.4@
09:46 I NEED TO BE TRUTHFUL WITH
4@ YOU ALSO HAVE TO SEPARAT4@E THE
ORGANIZATION, WHICH IS HOW MANY
THOUSANDS
THOUSANDS OF EMPLOYEES AND YOU THINK ABOUT THE INDIVIDUAL VERSUS THE ORGANIZATION....T
HESE ARE MEN AND WOMEN IN YOUR
NEIGHBORHOOD WHO WORK ALL OVER,
SO THIS IS A DIFFICULT QUESTION
I DON'T YET KNOW THE ANSWER TO.
WHAS11'S DERRICK ROSE SPENT THE
DAY AT THE UNIVERSITY.. HE'LL4@
HAVE MORE FROM
4@
4@
4@ DR.
4@ DR. BENDAPUDI.. AND OTHERS IN4@
OUR COMMUNITY, AHEAD AT 5.
OVERNIGHT JOHN SCHNATTER STEPPED
DOWN AS CHAIRMAN OF THE COMPANY
HE
HE
HE FOUNDED -- IT CAME JUST HOURS AFTER
APOLOGIZING FOR USING A RACIAL4@
SLUR IN A CONFEREN4@CE CALL.
SO HOW DOES THAT COMPANY REBOUND
AMID ALL THIS NEGATIVE4@
PUBLICITY. OUR SHAY MCALISTER TALKING WITH
MARKETING AND CRISIS EXPERTS FOR
THEIR
THEIR
THEIR ADVICE, SHAY? 4@
4@
4@ RACHEL-- EXPERTS SAY SO FAR PAPA
4@ JOHNS
4@ JOHNS
JOHNS
JOHNS 4@4@4@
4@4@4@
HAS
HAS REACTED IN THE RIGHT WAY.4@ AND WHILE STORES-- LIKE THIS ONE-- MAY
NOT LOOK ANY DIFFERENT TO THE
EVERYDAY CONSUMER, BEHIND THE4@
SCENES,
BIG CHANGES ARE UNDERWAY.4@
4@
4@ PIZZA
4@ PIZZA MOGUL JOHN SCHNATTER HAS
BEEN THE FACE OF PAPA JOHNS4@4@ SINCE ITS
SINCE ITS
SINCE ITS 4@4@
4@4@
4@4@ 4@4@
4@4@
4@4@ FOUNDING IN THE 1980S.
BUT RECENT SCANDAL SURROUNDING SCHNATTER MEANS YOU WON'T BE
SEEING HIS
FACE ON THE BUSINESS FOREFRONT
ANY MORE.
BOB GUNNELL/PR EXPERT
"I THINK THEY FURTHER THAT THEY
LET THIS ISSUE PART, THE
BETTER IT WILL BE FOR THE COMPANY."
PUBLIC RELATIONS EXPERT BOB
GUNNELL
SAYS SCHNATTER AND BUSINESS
LEADERS DID
THE RIGHT THING AFTER
ALLEGATIONS OF A RACIST COMMENT
SURFACED ON WEDNESDAY.
SCHNATTER QUICKLY APOLOGIZING AND RESIGNING FROM THE BOARD.
BOB GUNNELL/PR EXPERT "I THINK
THEY HAVE TO SHOW THAT THEY ARE
A COMPANY THAT IS COMPASSIONATE
AND CARES ABOUT ALL COMPANIES
THAT THEY REPRESENT, I THINK
THAT
THAT THEY
THAT THEY NEED TO BE EXTREMELY SENSITIVE TO ANYONE THAT THEY OFFENDED AND I THINK THEY HAVE
TO DO SOME OUTREACH FROM THIS
POINT FORWARD."
EXPERTS SAY A SITUATION LIKE
THIS ONE CAN BE DETRIMENTAL TO @
BUSINESS
BUSINESS IF LEADERS DON'T ACT APPROPRIATELY BY REMOVING THE CONTROVERSIAL LEADER. BUT IN
THIS CASE-- THE COMPANY DID IT
RIGHT,
ACCO4@RDING TO THE INSTITUTE FOR
CRISIS4@
MANAGEMENT CEO DEBORAH HILEMAN.
4@
DEBORAH HILEMAN/CEO
INSTITUTE FOR CRISIS MANAGEMENT
"I
"I THINK
"I THINK IT WILL TAKE SOME TIM4E CERTAINLY BUT OUR CRAVINGS FOR4@
GOOD PIZZA I THINK WILL OVERCOME
OUR FEELINGS ABOUT4@ ONE
INDIVIDUAL. AND WE WILL BE ABLE
TO FORGIVE THE BRAND BECAUSE
THEY HAVE DONE THE RIGHT THING BY SEPARATING THEMSELVES FROM
THE INDIVIDUAL WHO WAS CAUSING
THE DE-IMAGE TO THE BRAND."
SHE SAYS THE BUSINESS HAS
ALREADY TAKEN THE FIRST STEPS TO
4@4@
RECOVERY-- BUT WE
4@
4@
4@ WON'T
4@ WON'T KNOW THE SCANDAL'S TRUE
IMPACT ON PAPA JOHN'S UNTIL PUBLICITY DIES DOWN.
4@RACHEL4@-- EXPERTS SAY IT WIL
PUBLICITY DIES DOWN. 4@RACHEL4@-- EXPERTS SAY IT WILE
THE COMPANY'S ACTIONS OVER THE
NEXT THREE MONTHS THAT REALLY SHOW HOW THEY
4@
4@ ARE
4@ ARE GOING TO BE EFFECTED BY4@
THIS-- ONE THING EXPERTS AGREE NEEDS TO HAPPEN IS
COMMUNITY OUTREACH. LIVE IN
DOWNTOWN-- SM- WHAS11 NEWS.
SCHNATTER IS TRULY A SELF-MADE
MILLIONAIRE -- AT ONE TIME A4@ BILLIONAIRE.
BILLIONAIRE. 4@4@
4@4@
4@4@ HE
4@4@ HE BEGAN COOKING PIZZAS OUT OF A
4@ BROOM CL4@OSET AFTER COLLEGE --
AND
FOUNDED PAPA JOHNS RIGHT HERE IN
KENTUCKIANA.. BACK IN 19-84.
BUT THE PIZZA MOGUL 4@HAS FACED PLENTY OF4@
CONTROVERSY.
IN 20-12.. SCHNATTER FACED
IMMENSE
BACKLASH... AFTER SAYING HE4@
DIDN'T
SUPPORT THE AFFORDABLE CARE ACT-
TELLING CUSTOMERS IT WOULD RAISE
PIZZA
PIZZA PRICES.4@ JOHN SCHNATTER STEPPED DOWN AS THE
COMPANY'S C-E-O IN DECEMBER LAST
YEAR..
COMPANY'S C-E-O IN DECEMBER LAST YEAR..4@
YEAR..4@
YEAR..4@ TWO MONTHS AFTER HE PUBLICLY4@ CRITICIZED
THE NFL LEADERSHIP OVER NATIONAL
ANTHEM PROTESTS BY FOOTB4@ALL