SUMMER HAS OFFICIALLY ARRIVED, AND I COULDN'T BE HAPPIER,
BECAUSE SUMMER MEANS GIANT HOLLYWOOD BLOCKBUSTERS.
AND I'M A SUCKER FOR THEM.
EVERYWHERE YOU LOOK RIGHT NOW, THERE ARE ADS FOR BIG SUMMER
MOVIES WITH CLEVER TAGLINES.
YOU MIGHT NOT REALIZE IT, BUT A LOT OF WORK GOES INTO WRITING
EACH OF THOSE LITTLE TAGLINES, AND THEY DON'T ALWAYS GET THEM
RIGHT ON THE FIRST TRY.
SO TONIGHT, WE'RE GOING TO LOOK AT SOME OF THE EARLY ATTEMPTS,
IN OUR SEGMENT, "FIRST DRAFTS!" >> NO, NO!
STUPID, STUPID!
>> AH.
>> Stephen: ALL RIGHT.
LET'S TAKE A LOOK AT SOME MOVIE TAGLINES BEFORE THEY PERFECTED
THEM.
ALL RIGHT.
FIRST UP.
HERE'S A GOOD EXAMPLE.
HERE'S THE POSTER FOR "INDEPENDENCE DAY: RESURGENCE."
YOU CAN SEE THE TAGLINE IS "WE HAD 20 YEARS TO PREPARE.
SO DID THEY."
ALL RIGHT?
BUT THE FIRST DRAFT-- THAT'S WHAT THEY CAME UP WITH.
BUT THE FIRST DRAFT SAID, "FOR 20 YEARS, WILL SMITH SAID 'NO.'
SO WE JUST MADE IT WITHOUT HIM."
( CHEERS AND APPLAUSE ) BASED ON A TRUE STORY RIGHT
HERE.
YOU EVER SEE "BEN-HUR."
>> Jon: NO, I DIDN'T SEE THAT.
>> Stephen: THEY'RE DOING A REMAKE OF "BEN-HUR."
AND THEY'VE ALREADY GOT THE POSTER OUT FOR THE SUMMER.
"BEN-HUR"."
THE TAGLINE IS "FIRST TO FINISH.
LAST TO DIE."
PRETTY DRAMATIC.
PRETTY EFFECTIVE.
BUT THE FIRST TAGLINE WAS, "BEN HUR, DONE THAT."
ACCURATE.
I SAW THIS ONE THIS WEEKEND.
I SAW "FINDING DORY."
HAVE YOU SEEN THAT?
>> Jon: I HAVEN'T SEEN THAT.
>> Stephen: WATERWORKS, ABSOLUTELY WATERED WORKS.
BUT YOU CAN'T TELL BECAUSE THEY'RE UNDER WATER.
THIS IS A GREAT MOVIE.
THE TAGLINE IS "SHE JUST KEPT SWIMMING..."
CALLS BACK THE FIRST MOVIE.
YOU LOVE IT.
BUT THE FIRST TAGLINE SAID, "SERVE WITH BUTTER AND LEMON."
DIDN'T GO OVER AS WELL.
THEY DECIDED NOT TO DO THAT ONE.
THEY DECIDED NOT TO DO THAT ONE, THOUGH IT DOES SOUND DELICIOUS.
ALL RIGHT, ALL RIGHT.
THIS ONE, I REALLY ENJOYED THIS, TOO.
THIS HAS ALREADY COME OUT THIS SUMMER BUT IT WAS A HUGE HIT.
HERE'S THE POSTER FOR "CAPTAIN AMERICA: CIVIL WAR."
IT SAYS, "UNITED WE STAND, DIVIDED WE FALL."
STRONG, AMERICAN TAGLINE.
BUT THE FIRST DRAFT WAS, "THE FUN KIND OF CIVIL WAR, WITHOUT
ALL THE SLAVERY."
IT'S TRUE.
IT'S NOT AS FUN.
( APPLAUSE ) >> Jon: AAAH...
>> Stephen: THEY DECIDED NOT TO GO WITH IT.
IT'S A FIRST DRAFT.
THAT'S WHY THEY DIDN'T GO WITH IT.
YOUR REACTION RIGHT NOW IS WHY THEY DIDN'T DO THAT.
THAT'S WHY.
YOU MIGHT HAVE BEEN IN THE FOCUS GROUP THEY USED.
THIS ONE-- I KNOW THESE GUYS.
WE HAD KEVIN HART ON.
HERE'S ONE FOR "CENTRAL INTELLIGENCE," WITH KEVIN HART
AND DWAYNE "THE ROCK" JOHNSON.
THEY GOT A GREAT TAGLINE.
"SAVING THE WORLD TAKES A LITTLE HART AND A BIG JOHNSON."
WHICH IS REALLY GOOD.
A NICE, FUNNY TAGLINE.
BUT IT WAS ORIGINALLY, "COMING UP WITH PUNS ABOUT THE ROCK IS
DWAYNE-ING."
( APPLAUSE )
THE ROCK IS ACTUALLY AN ENORMOUS GUY.
I'M VERY EXCITED ABOUT THIS.
"SUICIDE SQUAD" IS ONE OF THE BIGGEST MOVIES OF THE YEAR.
I CAN'T WAIT FOR IT TO COME OUT.
THEY HAVE A REALLY GOOD SIMPLE TAGLINE.
"WORST.
HEROES.
EVER."
VERY SIMPLE.
SELLS THE IDEA.
BUT THE ORIGINAL ONE WAS, "THE MOVIE WILL SMITH DID INSTEAD OF
'INDEPENDENCE DAY.'" ANYBODY WANT IT?
THERE GU.
THAT'S IT FOR "FIRST DRAFTS!" WE'LL BE RIGHT BACK, WITH
ZACHARY QUINTO!