Some people are really good at creating stuff coming up with good business ideas but maybe
not so strong on the sales side. Now, you can try and get somebody to sell for you but for us
little guys that's really not an option. So the next best thing is either you learn how to sell
or you set up some sort of system that's going to make it easy for you when it comes to those
systems. Email automation is a logical one to look at. When it comes to email automation, one of the
most popular ones for creators is ConvertKit so ConvertKit was made for creators and helps you-as
it says-”find your audience, turn them into true fans and then earn a living as a creator.” Yes!
And that's what the email marketing software does. Pricing for ConvertKit? Well, you can get
up to a thousand subscribers for total cost of nothing. That's pretty good!
And then, as you grow, well, then it's still very, very affordable. You should check the pricing page
for ConvertKit yourself just in case these prices change. Now I've included in the video description
my affiliate link to ConvertKit so that if ever you do sign up for a paid plan of ConvertKit
then that will help me keep this channel alive. Okay. So, let's say that you've
already got ConvertKit. You're already a client of this. You've got an email list
or you are using ConvertKit you're going to plan to move across the ConvertKit or to start your own
email list using it. How do you set it all up? Because as a former software guy myself
I know that those decisions can come back to bite you if you don't set it up right.
It can be really a whole spaghetti factory of all kinds of decisions that you need to make. And
that's where I'm going to introduce you to this course called mastering ConvertKit by Brennan Dunn
so the course itself which we'll see in a minute has chapters for each video lesson
which makes it easy for you to skip through the videos because some of the videos are quite long
and maybe you only need to watch them once but others you may want to go back and watch
them again fortunately there are transcripts and closed captions for each video lesson so
that allows you not to have to go back and watch the whole thing if you just want to
read that section and you can mark lessons that's complete so that you know where you are up to hey
so the course is certainly about the technical setup of ConvertKit for your business but Brennan
is a great writer he's got a great understanding of sales and the understanding of human psychology
as well so he'll give you a great insight into your customer how to understand your customer
how to communicate to them through email and Brennan shows you with some screenshots and so on
what to do but you're not going to get bombarded at any point in time you're not going to get
overwhelmed because he really does show you through step by step every point of the way
so you don't have to be a coder you don't have to be a geek to do this course Brennan Dunn has done
the hard yards as a technical person but he's a great teacher too some technical people are good
at doing tech stuff but not explaining it but Brennan does take you through this step by step so
the course itself has got first of all the fundamentals the basics of how to use ConvertKit
the right way now Brennan does have some strong opinions i'm sure he'd be the first to admit it's
got some strong opinions about how to set up ConvertKit the right way but that comes
from building it in his own business and in many others and many of his clients
now what i really like here even though the course itself goes through a number of tactics
it starts by a big picture automation strategy and in this lesson here which goes for what 38 minutes
Brennan explains how the email automation is going to fit in with your big picture as
a business owner and even though it's not a dialogue he's you're not there with him
he imagines okay here is your number one product here's your flagship product how are we going to
lead people to that gently with a series of yeses so it's a really really good lesson that i would
recommend that you don't skip at all now some of these other lessons are perhaps a little bit more
uh okay here's what the difference is between a database and a list
why you shouldn't why you should avoid tags and use custom fields if you want to go through those
lessons then go through them if you don't really understand them just follow Brennan's advice
there's some really practical ones here on how you can name your tags and name your custom fields and
if you don't know what tags or custom fields are don't worry Brennan's going to explain through
explain that as well in the fundamentals section there's liquid templating which is
really coding it's kind of if then else which is a super powerful tool even within emails so that
your email personalization isn't just a dear first name and then nothing else and so this allows the
email recipient the subscriber to feel like wow this is really relevant to me
there's some great things here about how to grow your list if you've got a lot of traffic to your
website what if you could get twice as many new subscribers just with the same amount of traffic
so instead of just bombarding your website with a lot of traffic you actually get them to opt in
how do you do that and how do you do it in a non-annoying way
without being intrusive there are some really good things here about forms and about segmenting
so that people don't get hit again with the same form saying hey please subscribe to my newsletter
when they've already subscribed that's really annoying Brennan shows you step by step how to
do that so that you can make your invitations to to join your email list much more personal
understanding your audience here's where where the course really really shines because it shows you
how you can segment people according to whether they are interested and if they're not interested
not to push them and if they are interested well then just to make it easy for them to take
the next step how to create an offer funnel there's so much more in here that i can't cover
on boarding new subscribers this at your own pace email course is phenomenal and so what this is is
let's say that you've got a five day email course which is free and you really want to deliver some
value you can set it to be at your own pace in ConvertKit what that means is that if people want
to race through the course a little bit faster they want to go from email one to email two they
don't want to wait a day then you can make it easy for them to do that but then if they don't if they
don't do that each day that's okay it will just wait a day and then send them the follow-up email
and then at the end there is an explanation of how to pitch to those new subscribers so
that they can easily take the next step how to do product launches and even goes through
launches on things like black friday and cyber monday and stuff like that
uh how you can keep your list warm without having to be creating new content all the time
keeping on that what he calls the content hamster wheel and there are some great things too about
how to optimize and how to tidy up your list and clean up those subscribers who have never opened
an email now you can find my affiliate link to mastering ConvertKit in the description below
and what a great domain name create and sell dot co yeah that's what it's about and if you do buy
mastering convert kit all of the details are there you can join the community which is a facebook
group to help you and others along the way as you are implementing ConvertKit in your business