Hello everybody, thank you for coming to this week's video blog here at California Realty
Training.
Robert Rico here, hoping to shed some great information for you and your new real estate
career.
Those of you who just need a jump in your real estate career, see if this information
will help you.
I'm sure it will.
Today's theme, farming.
I don't mean farming with a wheelbarrow and a shovel.
I mean real estate farming and how important it is.
Let's get something straight.
Most people who have been very successful in the real estate field, have, at one point
or another, started with farming.
Farming is this, let's think about farming.
Farming is concentrating in a location, in a certain location, and what you do is flood
this particular location with your information, with you in particular.
You go into this new location, typically the best way to start this new location would
be a location that you are very, very familiar with, an area that you know about, whether
it be the big city, whether it be the suburbs, but an area that you know very much about,
very familiar with.
That would be your farming area.
What do you do with this farming area?
Now you've got this whole massive area.
Let's assume it's a 10 block by 10 block area or a one mile by one mile radius.
You want to be specific with your farm area.
You don't want it to be the whole, well I want to go ahead and farm this whole city.
That's too much land, so be specific when it comes to your farm area.
Pick a nice area and flood it with your stuff.
The question is, what kind of flooding do you do with your stuff?
How about mailers?
How about door knocking?
How about advertising in this area, and letting the people know, in this area, that you are
now here in town to provide that real estate service that they deserve.
The best of the best.
This is all done by farming.
Now, if you decide to just do mailers, the next question is, how often do I do it?
If you just say, "Well I'm gonna do mailers.
I'm gonna spend tons of money on mailers," and you do, I don't know, maybe once every
three months.
I'm gonna shoot out mailers to this farm area once every three months.
Ladies and gentlemen, I'm gonna tell you that once every three months isn't gonna work.
They're gonna forget about you.
The whole idea is to do this, when it comes to farming, have a game plan.
You gotta have a game plan, so you sit there and think, how often can I do it?
How often should I do it?
Do i have enough money to do it appropriately?
Is this a nice designed, interactive way that I'm doing it?
Is my method proper?
When I do the door knocking, am I doing it often enough?
If you door knock maybe once every six months, that's not near enough.
They'll forget about you just like that.
When it comes to the door knocking situation, you might want to do it often.
I don't know, maybe once every two weeks, over and over.
You're gonna saturate your farm area.
With what?
With you.
When I was first getting started, what did my wife and I do?
We would pick the area, our farm area, and the farm area we selected was the farm area
that we knew most.
Which area do most of us know most, are most familiar with?
That's right.
The area you live in.
We picked our area that we live in, our neighborhood, as our farm area.
Of course, we would send out mailers, maybe every two weeks or whatnot.
We would door knock that area maybe once every two weeks also.
Best yet, we would send our kids.
Yeah, we got the family involved.
We'd get our kids.
Back then our kids were very small, three children, maybe five, seven, and nine, something
like that.
They would get on their roller blades, if you're familiar with roller blades, they're
like roller skates.
We would hand them fliers, and they would go up and down driveways, up and down driveways,
up and down driveways, and leave the fliers at every door of our farm area.
That was in addition to us door knocking and sending out our mailers.
There's different ways, strategies of farming your area.
Let's get something clear here.
You want to be successful right off the bat when you get your license?
Do yourself a favor.
Do what most successful real estate agents have done when they first started.
Select a nice, little farm area, a nice geographic location that you're familiar with.
Not too large, a nice comfortable location, maybe one mile by one mile, and flood it with
your information.
You do that, the neighborhood will know you.
Before you know it, you'll become the neighborhood pro when it comes to real estate.
Thanks for coming to this week's video blog.
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Have a great day.