Hey, I'm Joe with Funds2Orgs. Now in our
social media series we're highlighting
all of the social media platforms that
are great for promoting your fundraiser
online. So far we've discussed Facebook,
Facebook Live and Instagram. Today we're
going to talk about the most popular
social media platform out there right
now, which is Snapchat, and how you can
use it to promote your fundraiser. So I
have three pros and three cons when it
comes to promoting your fundraiser on
Snapchat, and of course I have some
examples for you as well. Let's get
started.
Now Snapchat is great for attracting the
young donor, the Generation Z donor, the
age group between 13 and 25. And even
somewhere in that early 30 stage as well
because those are the most active users
on Snapchat. Now it is estimated that
they have a hundred and sixty million
active users on Snapchat at this moment.
So yes it is a big, big audience and you
can be tapping into that with the
younger generation - teaching them how to
donate, what's going on with your
fundraiser, all through ten-second videos
on Snapchat.
Now one of the downsides
to Snapchat is the older generation, the older
demographic of your audience won't
particularly be using it. This is really
for the young generation starting at
about the 13 to 15 age range. So if you
want your older donors to get a message
on Snapchat it's not likely to happen. I
mean there's rare instances where you
know they have Snapchat. Maybe they don't
use it like the young generation but for
the most part you'll want to target the
younger audience with your fundraising
message on Snapchat.
Now the most important thing about
Snapchat is using the filters and lenses
because, oh that's what makes Snapchat so
much fun. And I actually have have them
up on the company phone right now that I
use and so I'm going to go through some
of them trying to find the best one. Oh
the dog filter. That's, that's probably
the most popular one for the lenses. And
then I don't know what this one is but
it's pretty, pretty cool. So you know
those are things to think about. And
actually you know I'm going to record one
and then you'll see it after this clip
that way you can see kind of what's
going on with the camera and everything.
And see this is my setup if you're
watching this on Snapchat right now. So
that's a good way, a fun way to get the
crowd and get the younger generation of involved using the filters and the lenses
while you're on Snapchat promoting your
fundraiser...camera and everything and see
this is my setup if you're watching this
on Snapchat right now.
Now another downside to Snapchat is your
messages and pictures, they all disappear
after 24 hours. So if you've posted six
things in one day, the very last time you
post one - say is it like 6:30 at night -
the next day everything disappears at
6:30 at night. So you have to constantly
update every single day but there's a
pro and a con side to that too.
The pro is you get to put out a new
message every single day. The con is you
have to do it every single day. So if
you're going to use Snapchat to promote
your fundraiser just make sure that you
know that you have to keep up with it
every single day.
One of my personal favorite things about
Snapchat is using the filter so you can
see kind of where your where you're from
or where you're at. Like when I go home I
like using the terre haute ones and when
I'm out with my girlfriend I like to use
you know some of the ones that are here
for us here in Orlando.
Now did you know that you can purchase
your own filter. Yes you can buy your own
filter. They're fairly inexpensive,
especially for a one-day event - maybe
between $5 and $20
depending on how big your venue is. So
you can purchase one of these filters
have a design and then while you're
having people come by for your
fundraiser dropping things off or you
know having the event you can tell them.
Hey we bought a Snapchat filter today
and you can use it all you have to do is
go on Snapchat and swipe and you'll find
our filter. So it's a really inexpensive
and cool way to kind of market your
fundraiser on Snapchat with the filters.
Finally one of the downsides of Snapchat
which is actually a pro with being
able to buy filters is - that's actually a
downside too - because they cost money. If
your organization isn't in the state where
you can pay for a Snapchat filter you
know it may be a little hard. But
depending on how big of a venue that
you're using it for, how many you know
how long that you're using it for it for,
they're relatively cheap like I said.
$5 to about $20, but they can range
into the hundreds of dollars, thousands
of dollars and even tens of thousands of
dollars depending on how long you plan
on using it. So if you're thinking about
using a snapchat filter just make sure
that you keep in mind your budget is
relatively small for it.
I hope these tips help you find success
with your fundraiser. Subscribe to our
channel for more videos on how to use
social media to help with your
fundraising needs. And if you want to
learn more about Funds2Orgs and what
we do with shoe drive fundraising, well
here's our website. Right here and you
can visit it Funds2Orgs.com. I'm Joe
with Funds2Orgs. Thanks for watching.