>>>
>>> THREE
>>> THREE STUDENTS IN BUCKLEY TEAMED UP HER VIDEO PROJECT
THAT IS RECEIVING NATIONAL
ATTENTION.
ATTENTION. THEY TOOK A SIMPLE APPROACH TO
SPOTLIGHTING THE DANGERS OF
TEXTING AND DRIVING.
TAKE A LOOK.
>> AT 50 MILES AN HOUR, YOU
TRAVEL A .3 MI./M.
THAT IS 73.3 FT./S.
TRAVELING FOR -- 24.4 YD./S.
IN ONLY FOUR SECONDS, YOU
TRAVEL 100 GUARDS, THE LENGTH
OF AN ENTIRE FOOTBALL FIELD.
IN THE FOUR SECONDS IT TOOK YOU
TO LOOK DOWN AT YOUR PHONE, I
WALKED IN FRONT OF YOUR CAR AND
YOU DIDN'T NOTICE.
WAS THE TEXT REALLY WORTH IT?
>> IT IS PRETTY EFFECTIVE.
THANK YOU FOR JOINING ME.
WHOSE IDEA WAS THIS?
>> IT WAS OUR TEACHERS, BOB
BROOKS.
BROOKS.
BROOKS. HE CAME TO US WITH THE IDEA FOR
THE DISTRACTED DRIVING BECAUSE
HE SAW THE CONTEST ON THE
INTERNET.
INTERNET.
INTERNET. HE WAS LIKE, LET'S MAKE A VIDEO
ABOUT THIS AND TRY TO WIN.
IT IS PRETTY FUN.
>> THERE WAS A NATIONWIDE
CONTEST FOR A PSA ABOUT
DISTRACTED DRIVING.
DISTRACTED DRIVING. DID HE SUGGEST THIS PARTICULAR
THING WITH THE FOOTBALL FIELD
AND ALL OF THAT?
>> HE SUGGESTED THE STATISTICS.
WE BROUGHT IT TO THE FOOTBALL
FIELD.
FIELD.
FIELD. IT
FIELD. IT WAS AN EASY THING FOR PEOPLE
TO RELATE TO.
EVERYONE IN AMERICA KNOWS WHAT
A FOOTBALL FIELD LOOKS LIKE.
>> IT IS A LONG WAY AWAY.
THE IDEA YOU CAN TRAVEL THAT IN
FOUR SECONDS IS PRETTY AMAZING.
>> HOW DID YOU GET STARTED?
WHAT WAS YOUR TEAM DOING TO
DEVELOP THIS AND TRY TO SHOOT
IT AND PUT IT ALL TOGETHER?
>> WE STARTED WITH WRITING A
SCRIPT AND FIGURED OUT WHAT WE
WANTED TO GET DONE WITH THE
VIDEO.
VIDEO.
VIDEO. THAT SHOT AT THE END WAS A
MAJOR PART OF THAT, TRYING TO
FIGURE OUT HOW WE WOULD PUT
THAT TOGETHER.
THAT TOGETHER. WE DID NOT KNOW IF IT WOULD
WORK IN THE END.
>> LIKE A LOT OF OTHER THINGS
YOU PUT TOGETHER IN LIFE.
>> WE PUT IT TOGETHER AND IT
WORKED OUT GREAT.
WE DIDN'T THINK IT WOULD DO AS
WELL AS IT DID.
>> IT IS AMAZING WHEN YOU EDIT
SOMETHING THE EFFECT YOU CAN
HAVE.
HAVE.
HAVE. DID
HAVE. DID YOU HAVE EDITING EQUIPMENT
IN YOUR CLASSROOM?
DID YOU DO IT ON A PHONE OR A
CAMERA?
CAMERA?
CAMERA? WHAT DID YOU DO?
>> WE ARE IN AN ADVANCED VIDEO
CLASS.
CLASS.
CLASS. WE
CLASS. WE HAVE THE NICER CAMERAS.
WE HAD A NICE EDITING PROGRAM.
THEY REALLY HELPED A LOT.
IT TOOK A WHILE TO FIGURE OUT
THE EDITING PROGRAM BUT IT WAS
OKAY.
OKAY.
OKAY. >>
OKAY. >> THAT IS THE TRUTH.
WHAT YEAR ARE YOU IN?
>> I JUST GRADUATED.
>> CONGRATULATIONS.
>> CONGRATULATIONS. >> I WILL BE A JUNIOR.
>> THIS CLASS HAS BEEN TAKING
YOU GUYS TO PLACES WHERE YOU
CAN DO SOPHISTICATED WORK.
HOW DID YOU DO IN THE
NATIONWIDE CONTEST?
NATIONWIDE CONTEST? >> WE WERE IN THE TOP 20.
WE WERE THE ONLY TEAM FROM
WASHINGTON TO PLACE.
>> THAT IS AWESOME.
DO YOU THINK THIS MESSAGE, IT
LOOKED EFFECTIVE TO ME, BUT I
AM NOT A TEENAGER, DO YOU THINK
TEENAGERS TALKING TO OTHER
TEENAGERS IS A PARTICULARLY
IMPORTANT WAY TO COMMUNICATE
THIS MESSAGE?
THIS MESSAGE? >> I THINK IT IS BETTER THAN
WHEN ADULTS TALK TO YOU.
ADULTS FEEL LIKE THEY ARE
NAGGING YOU.
NAGGING YOU. DON'T TEXT ON YOUR PHONE WHILE
YOU ARE DRIVING.
>> I REMEMBER THAT.
>> WHEN HIS -- WHEN IT IS
COMING FROM A PEER, YOU GET THE
MESSAGE MORE.
MESSAGE MORE. >> I STILL SEE PEOPLE OUT ON
THE STREET DOING THIS.
IT IS MOSTLY ADULTS THAT I
HAPPENED TO NOTICE.
THEY HAVE NO IDEA HOW FAST
THERE LIKE THIS MAKE THEIR LIFE
CAN CHANGE.
CAN CHANGE. DO YOU THINK TEENAGERS ARE
GETTING THE MESSAGE?
>> I THINK SO.
SOCIAL MEDIA HAS A HUGE IMPACT
ON CONFORMITY AND EVERYBODY
WANTING TO BETTER EACH OTHER.
I THINK SOCIAL MEDIA HAS
CREATED A LOT OF AWARENESS
AROUND DISTRACTED DRIVING AND A
LOT OF OTHER SOCIAL ISSUES THAT
A LOT OF PAST GENERATIONS HAVE
NOT GOTTEN A CHANCE TO BE AWARE
UP.
UP.
UP. >>
UP. >> THAT IS A GOOD POINT.
WE TALK A LOT ABOUT THE EVILS
OF SOCIAL MEDIA AND THE DAMAGE
IT CAN DO.
THIS IS AN EXAMPLE OF THE
AMAZING AMOUNT OF GOOD THAT CAN
BE DONE.
BE DONE.
BE DONE. IS THE VIDEO AVAILABLE FOR KIDS.
-- IS A VIDEO AVAILABLE FOR
KIDS?
KIDS?
KIDS? >>
KIDS? >> WE HAVE IT ON OUR OWN SOCIAL
MEDIA.
MEDIA.
MEDIA. >>
MEDIA. >> WE DID NOT EXPECT FOR IT TO
GET THIS BIG.
WE WOULD PUT IT IN THE CONTEST
AND SEE HOW IT DID AND THEN GO
FROM THERE.
FROM THERE. >> TELL ME ABOUT THE ATTENTION.
>> IT TAUGHT -- IT STARTED WITH
BRADY'S MOM PUTTING IT ON
FACEBOOK.
FACEBOOK.
FACEBOOK. MY MOM'S FRIENDS, I SAW THE
VIDEO YOU MADE, IT WAS REALLY
GOOD.
GOOD.
GOOD. THANKS.
THANKS.
THANKS. THEN IT STARTED DEVELOPING AND
WE ARE HERE ON KING5 NEWS.
>> I THINK YOU HAVE REALLY DONE
A WONDERFUL THING.
IT IS GOOD WHEN YOU TAKE
RESPONSIBILITY FOR YOUR OWN
TRIBE.
TRIBE.
TRIBE. YOU HAVE DONE THAT WITH THIS.