Hello, my name is Lena Pennington,
and I'm a product marketer here at Snowflake.
Today, I will demonstrate how to list your product
on Snowflake Marketplace.
Before we dive into the demo--why do companies list
on Snowflake Marketplace to offer their products
in the Data Cloud?
Snowflake's Data Cloud is a global network
that connects organizations to the most relevant content
across the business ecosystem,
all powered by a single platform.
The Data Cloud is made up of two key elements.
First, there's a Snowflake platform
that provides a unique architectural design
to connect your business ecosystem globally at scale.
And second, there's the content that companies draw on
from across the entire network of organizations
in the Data Cloud to drive better decisions,
products and services, and business outcomes,
and this includes offerings such as data, data services,
and applications from third-party providers.
By listing on Snowflake Marketplace, your offering becomes
part of the content in the Data Cloud
that thousands of organizations can leverage to power
innovative business solutions.
Now, what's the opportunity for you as a provider?
First, by offering your products in the Data Cloud,
you can extend your market reach and grow your business.
Second, it reduces your operational burden,
as there is no need to build or maintain data pipelines
or data copies in different cloud regions.
Instead, you provide secure revocable access
to your products with data and apps that are automatically
updated, no matter your customer's region or cloud.
And last but not least. you deliver a better
customer experience, because your customer's
time to value is accelerated.
Your customers have near instant access to your products
directly in their Snowflake account
without having to invest the time or resources required
for traditional data sharing methods,
such as ETL, FTP, or API.
For a full overview of the consumer experience
and Marketplace, check out this video.
Let's dive into the demo now.
Once you've logged into Snowflake,
navigate to Provider Studio in data.
If you don't see this as an option,
make sure to switch your profile to account admin,
or ask one of your account admins to grant you
the right to create, modify, and view listings.
For more details, go to this documentation link.
The Provider Studio is your central place to create,
analyze, and manage your offerings.
Before you can put up your products on Snowflake Marketplace
you will need to create a provider profile.
The profile defines how you present yourself as a provider
in the Data Cloud.
You'll notice that provider profiles have a status.
This indicates whether Snowflake has approved your profile.
Snowflake reviews both provider profiles and listings
to ensure quality and completeness of Marketplace offerings.
Once your profile is approved, you can create a listing.
Listings are used to share content and facilitate
collaboration amongst companies in the Data Cloud.
Think of listings as the label on your package
where you can describe what's in it,
how it's used, and the price.
In the listings tab, you can see all of your
existing listings, along with the publication status,
as well as who you've shared these listings with.
Listings can be published publicly to anyone
in the Data Cloud, or shared privately
with specific accounts.
Let's create a new listing.
Your listing title should be a clear, concise description
of your product to help consumers easily discover
your offering when they search for solutions
on Snowflake Marketplace.
In the next section, we define who we want to make
our listing available to.
If you're looking to ensure everyone in the Data Cloud
is aware of your offering.
you'll want to publish to Marketplace.
If you have specific accounts that you would like to make
this listing available to, you can choose
only specified consumers instead.
Next up, you'll define how customers
can access your listing.
You would select free if this is a standardized sample
that you want to make available to anyone in the Data Cloud.
A common use for free listings is to provide
a free sample for a paid offering.
The third option here puts a listing on Marketplace
that consumers can request access to
but will only be made accessible
once you have reviewed the request.
You will find those consumer requests
in the Provider Studio as well.
For the purpose of this demo, let's create a paid listing,
as it'll allow us to walk through the monetization options.
Now that the basic listing is created,
you need to add more details to help consumers
better understand what content you're offering
and how they can draw value from it.
In the basic information section, let's choose whether
this listing uses Snowflake's standard agreement
for Marketplace products or custom terms of service.
Using the standard agreement can streamline procurement
for Snowflake customers, as they only need
to accept terms once for all Marketplace purchases.
Once you've added a detailed description,
you then attach the product you're looking
to make available in this listing.
This may be data in the form of tables of views,
data services, such as a function, or an application.
If a table is selected, a data dictionary is automatically
created for you upon saving.
Once created, you can select some objects to be featured.
Data dictionaries offer a visual schematic
to make it easier for consumers to quickly understand
and evaluate the data you're providing.
Now, since we selected this to be a paid listing,
you can add a pricing plan.
All paid listings have a free trial to allow consumers
to evaluate your product before making a purchase.
You can limit the trial by functionality and/or time period.
You can leverage usage based pricing alone
or in combination with a monthly base fee.
Alternatively, you can charge customers a fixed
upfront payment to grant them full access
to to your product for specific time range.
The monetization capabilities allow you to close business
more quickly, as the purchasing process for customers
is simplified and standardized
for all Marketplace purchases.
For those customers where you've negotiated a specific
price point, you can create a listing just for them
with that specific price.
Now, if you're in the business of providing data
to customers in different geographies, you will know
that latency issues, data sovereignty, and resiliency
requirements cause your customers to want data service
to them in their preferred region or cloud.
As a provider, this means you need to not only ensure
that your datasets are available in those cloud regions,
but are also refreshed whenever your data is updated.
For data that's updated hourly, daily, or even weekly,
this causes a considerable operational lift.
This is where Snowflake's unique architecture
comes into play.
Snowflake Marketplace leverages Snowgrid,
a cross-cloud technology layer that interconnects regions
and clouds, allowing you to make your products
available globally at scale and ensuring your content
is always live and up to date.
Customers have actionable ready to use data available
to them on demand in the regions and clouds
you select in your listing.
The syncing frequency that you set here
determines how often your data is auto refreshed
across the selected cloud regions.
This quick and simple setup significantly reduces
your operational burden, so you want to be sure
to leverage this automation.
Once you're done with the listing setup,
you'll submit it to Snowflake for approval.
Once approved, the listing is live
and you will get an automated notification
in your email inbox.
Now that you're set up as a provider and have created
some listings, you can have a look
at how your listings are performing.
The analytics and the Provider Studio give you
great advantage, as it provides insight
into the reach, engagement, conversion,
and usage of your listings.
You can understand which organizations are interested
in your listings and how they're being used
and in which cloud region.
This allows you to easily act on highly qualified leads
and to better guide consumers to the offering
that best meets their needs.
Furthermore, you can ensure that paying customers
are drawing value from your products.
You may have prospective customers
that are not yet on Snowflake.
To get them started, you can simply share a link
to your listing, which they can explore
in the guest experience of Snowflake Marketplace
without needing a Snowflake account.
If they want to get your listing,
they can create their own 30-day free trial account.
Visit the Snowflake Partner Network to become
a Snowflake Marketplace partner and grow your business
in the Data Cloud.
If you're an existing Snowflake customer,
simply go to your Provider Studio directly
to start creating listings.