hey it's Dan here and in this video you're going to learn how you can
become a successful entrepreneur even if you are an ENFP or Infp with way too many ideas
now before sharing my approach on this you probably want to know a little bit about
who I am it's generally a good rule before taking entrepreneur advice is figure out
who's this person giving it now myself I am an ENFP and I have been an entrepreneur depending
on how you slice it from between 10 years old and about the last 12 years I i would argue it was
from being about 10 years old but very seriously for about the last 12 years here and during
that time I have built a variety of businesses including a successful freelance writing business
I guess a business as an author as well as a coaching business also during this time
for the last nine years almost 10 years now I have been location independent living abroad living
around the world and traveling very frequently and I share that not only because it's pretty cool and
it's been a pretty wonderful life so far but also because it demonstrates that what I'm going to
share with you is actually sustainable there's all these fly-by-night business ideas out there
that someone says oh you can do this and use this trick online and you'll make this amount of money
for the next three months and the next thing you know you're moving back home with your parents
wherever it is you're from because things didn't work out and I shared that I've been able to
consistently travel and live abroad and move I've lived in I think nine different countries now
because my approach to business is sustainable because it's based on value and authenticity and
who I actually am so if you meet someone who's an entrepreneur and you're trying to figure out
what they do the first question to ask is what is the value you provide what ultimately is the
value that other people or society as a whole receives from what you do ultimately being in
business for yourself is about providing value in one way or the other and doing so in an effective
way of course but that there has to be something really there so like if you meet someone and they
say yeah I'm an entrepreneur you know what I do well it's tough to explain but basically um
you you work with me and then if you get other people to work with us like you know the cosmetic
industry right the cosmetic industry is a billion dollar industry right and so if you want to be
involved in this like there's the system and these tools and we give you all the tools
probably no real value is being provided there and it's probably someone you should absolutely run
from the way I describe it to my team and clients is a good business idea can be explained to a
five-year-old and not like a genius jerry maguire five-year-old but like any five-year-old right
think of some of the most famous businesses out there that are very successful mcdonald's what did
they do good food arguably good food anymore okay but the original model like good food consistently
cheap whenever you need it what about amazon good or bad however we feel about amazon amazon
provides an amazing customer experience getting you it used to be at least the best product before
it was invaded by all kinds of knockoffs and you know good products delivered very quickly
customers always write that sort of thing right grocery stores restaurants what's a restaurant
you're hungry you go there they give you food you're not hungry boom that is a value providing
simple but clear business and so the first thing you want to think about if you're comparing
different business ideas right so you're an ENFP and you have a dozen business ideas and you've
thought about all of them probably a few dozen more and you're like what one do I choose think
about what one has the highest value potential to give to people right is one of them maybe
more original than others maybe it can provide value in an area that's underserved right now
think on that context think from the people you will be serving who will ultimately give you money
which of these businesses can provide the most value that's the first place to start okay
so now you've maybe narrowed your list down maybe to one or maybe to a few possible ideas where you
say yeah I think these would all provide a lot of value legitimately they would help people have a
better life reach their goals be more comfortable whatever it happens to be right so that's stage
one stage one is which business idea is best suited for the market and has the most potential
stage number two is which business idea is best suited for you because ultimately ideas don't
build themselves they don't set up manufacturing plans they don't do cold calling they don't handle
marketing sales setting up your website ideas are lazy they're really really lazy so you have to
actually go out there and build this business and so you want to think about what skills do I have
what are my strengths what are my talents what am I really good at and if you are interested in this
from a personality level you can check out some of my videos on ENFP strengths on Infp strengths
and I'll link to some of those in the description as well as a card here as well so you want
to think about that from the personality perspective but also just from yourself like
what have people always told you you're good at what do you know you are good at and where
do you perhaps have some extra experience or knowledge because if you have a really good idea
but you have nothing special to bring to the table so anyone could take this idea and do the same job
or better than you then it's probably not the right business for you to take on because you
can get going with it but if it's a really great idea guess what 20 other people are going to try
to copy you on it and if you don't have anything special that makes you excel as that business
owner there you're done or at least you're going to be very frustrated about the entire thing right
so you want to build a business that's based on you and your personality what you do really well
let's take ENFPs for example we're generally quite good at communication at uh people in
terms of being a leader but also as a coach as a supporter as someone who has to speak uh present
we can be good at these things we're generally not great at logistics systems consistency
I can hear my team laughing right now at the not great part of this we can be horrible at these at
least I am absolutely horrible at these aspects of business so let's say a business like amazon right
what makes amazon tick and apparently jeff bezos is in istj is the systems the processes and
continuous slow growth improving things looking at what competitors are doing doing it better
and moving in this way an ENFP could never build amazon the way amazon is built now
you might have a company like zappos which has been bought by amazon which was a shoe company
based on having really happy employees and this great culture and doing things in the
right way I don't know what personality type tony shay is but that is the sort of business that
maybe an ENFP could build because you think what makes zappos special well it's about literally
delivering happiness is the book by tony shea right so it's about delivering happiness bringing
joy to people having your employees treated better than other and creating this great culture well
that's something we could do the logistics of an amazon style business where you're trying to shave
pennies off every order how can you make things as cheap how can you bully other businesses
it's not our thing so you want to think about yourself and your personality and that and think
of these business ideas I've narrowed it down to which ones could I actually do
that I would feel excited about the day-to-day work in and be better than most people
at the parts of the business that are most important right so in every business there's
certain things that move it forward some aspects are more important than others and so you want to
think about the uh businesses that you've narrowed it down to what is really going
to make them successful what are the two three most important parts of that business and then
are you the person to take that on and deliver a lot of value while actually enjoying yourself
and when you find that yes that's where you go and then you can apply something I have
a longer video about this I'll link to it it's an old oldie but a goodie called um
I forgot what the video is called but it'll it'll be linked here and the rule that I discussed in it
is the 70 rule and what the 70 rule is is that if you're 70 sure of something like a new business
you want to do then do it because you're probably never going to become more than 70 sure unless you
do something when you just think about things and kind of browse the internet and that reddit
is not going to tell you your destiny I'm sorry but your destiny is not up on reddit to be found
you need to do things and so if you're pretty sure 70 sure that hey this business would provide
a lot of value and it's aligned with what i'd be good at like I think I could really do this well
like realistically when I think about what I'm good at then do that and take action
and then you'll learn because when you jump into something I've had a lot of businesses
you make mistakes you have successes and then you learn then you adjust and then you keep doing that
and then if it doesn't work out and sometimes it won't then the next business you can probably be
80 sure because you have a lot more knowledge about yourself as an entrepreneur now if you
happen to be watching this video right around when it's been posted then I should tell you about a
free training I am doing for NF entrepreneurs I'll include a card pop-up for that now and a link in
the description as well so maybe you'll be able to actually join me live and if not join me live
you'll be able to catch some clips or maybe the recording of it afterwards for a couple of days
so check out those links as well and if this is your first time coming across my videos here i'd
encourage you to subscribe my mission here is to help you basically create an awesome life and
do that using your personality so you can really enjoy it so I talk about personality types using
your strengths location independence building a business living abroad all sorts of fun and
awesome things so look forward to seeing you in another video soon I publish new videos every week