to read a little bit more about roger ailes this trip
anti came upon this fact that they did not know before which is a mate
to fix that are made
roger ailes for a long time apparently has what he calls the orchestra pit
theory this is really important
let me give you the quote explaining at first hale says quote
if you have two guys on the stage and one guy says i have a solution to the
middle east prob and other guy falls in the orchestra pit
who do you think's going to be on the evening news
that is exactly the right question
the guy who falls in orchestra pit
definitely make the news
now so what is the significance of that signaling its is
grabbed attach
grab in any way you like it doesn't matter
but once you grabbed attention then you could bring things by asking the
questions that fox news ass
and are the dams helping iraqi insurgents
i don't know we're just ask
as steve jobs through television as your mother or
i dont know i'm just asking
but what is your phone orchestra pit even though sunday before the orchestra
pit
you have the state
and nobody gives a damn about that guy's middle east solution or answer a
question or whatever the hell he was doing
and riot girls is used as successfully foxnews over and over again
and now of course
of the prime example of that is going back
who pulls the orbiter prit
on a daily basis
he'd falls gets up balls gets up cries labs
that he doesn't give a damn uses grab people's attention achieved because they
should do what you want
and getting the ratings and the money in the meanwhile dot here comes the really
interesting point number two
so then i looked at
and the precursor fox's tell their and so they're not related by people who ran
them or by corporations but there was a conservative news cable station
before fox's and i mistakenly upset on the show couple assigns the roger ailes
and it turns out i was wrong was paul weir i remember dry was paul weir again
other
uh... bastion of uh... the concern movement that used to run actually parma
television
they made a number of mistakes that fox news learn from
and change
what were those
number one
there are much more serious and they didn't bestseller believe in the concept
of entertainment dot
roger ailes comes and goes thank you claire
let's get some hot girls let's get some hot graphics let's grab people's
attention
ellis do a lot of bombastic grab people's attention
sky hired i like dole riley descends frame
and then we'll work issues in those are serious issues
start with the actrix
and shiny things as you saw from that balloon boy incident americans like
shiny things they get distracted easily by that
so uh... and number two
uh... the national empowerment
network television
uh... was to the right and the probably the right of fox news channel now
believe they are not up with a crew because of that they criticize the
republican party line
roger ailes like no i don't know
you want to be close to power
you because then you'll get the gas you'll get to access
you get all these benefits
and you know cause any waves and then you don't have problems with the
sponsors are filled with the prepare your advertisers and sattar so no do
more republican party propaganda
which we now
you know see them doing in the white house is finally after all these years
call them out on it
quite a bit three years
most importantly
call yourself conservative
that's a mistake a national power of a television made at some point a change
their name to
the conservatives talk network else was like well-known now you don't do that
you pretend you're real journalists
you pretend you're fair and balanced so that we deal with him is seeing
credibility and other people
will copy what you're doing they listen to what you're doing in taken seriously
as if it is in part is
now what do you fix those things
and an old one other very important point
they had deep pockets they were
connected to newscorp which is a giant corporation naked invest night and lose
ninety five million dollars a year alphonse and shell
for five years before they turn a profit there that's it
critical part of equation when you put those things together
that all the sudden you had a model that work
you have to give roger ailes ect
tanah credit for this
uh... i'd probably call people siva under showed to office
but then i i think geniuses away overused word
it but merely call mike martz
and offers the coordinator of genius oakley's let alone what he did as a head
coach whose over using the media
but you got ahead of their bills
is a genius
and he's a smart guy that figured out how to manipulate the system
and make a lot of money doing it
ended his agenda through
and the and i'd given the genius
they on
if he did nothing else which he did which is done a ton on right
but on that two thousand election
boxes flat-out
took bushes cousin made in the head of their tactic
election tabulation
he called the for george bush
and a changed history
you i don't like the way they changed it but i don't like the results
but they did it did it
tremendous effect