Today I want to give you guys three big major YouTube
analytics that you need to keep your eye on in order
to improve your channel and grow your audience here on YouTube.
That's coming up.
Hey guys, my name is Tim Schmoyer.
And it's Thursday, which means it's time
to do some YouTube Q&A with you guys
like we do every week here on Video Creators.
One of you wrote and asked this question.
"I have a questions.
Should I care about audience retention rate or only views
and watch time?"
Good question.
And you need to care about all three of those things.
And here's why.
Because the more audience retention that you have,
the higher the audience retention score,
means the more watch time you're getting.
And usually the more watch time your video accumulates then
the more views you're going to get.
So let me break it down and show you how the process works.
So the first step is audience retention, right?
So if you go to your YouTube analytics,
you look at your audience retention scores
to give you a percentage.
They show you the average percentage of the video
that someone watches before they abandon that video
and move on to another one or just stop
watching YouTube entirely.
So the better the audience retention scores then that
means the more watch time you get,
which then means that Google is more
likely to favorite that video in search
and discovery-related places around YouTube.
Related videos and other places like that.
And they'll give it more exposure because of the longer
watch time it's getting from the increased audience
retention, which means that you then get more views.
The couple common questions that go along
with this type of conversation is one, what's
a good audience retention rate?
Well, I would say when you're getting up to the upper 60%,
the lower 70%, depending on the niche and industry you're in,
I would say that's probably about average across YouTube
for content that maybe starts performing a little bit better
than average.
Basically just get it up as high as you can, though.
And the key to doing that is to watch your audience retention
scores for each video that you publish on YouTube.
So go into YouTube analytics and see
where people are dropping off.
And just try to look for patterns and trends that
indicate like, hey.
Whenever I queue music towards the end of the video,
it's a trigger.
I guess that people think the video's over so they leave.
Or maybe whenever I say these types of words.
I say thank you for watching this,
even though I have more content, but I say
thank you for watching this and people think it's over.
You'll learn a lot of different things.
And then learn to not repeat those mistakes over and over
and over again in every video that you
do so that you're cutting off, prematurely,
the audience retention score in every video.
Because the goal is to get to 100% audience
retention even though that's very, very, very difficult
to do.
Maybe even impossible to do.
But if you can do that then you will
get to more watch time which leads to more views.
So you should care about all those things.
But one thing that makes this easiest
to do, guys, to accumulate higher watch time
and higher audience retention scores and all that,
is to build an active base of subscribers
around your channel.
Because a subscriber is more likely to give you
more watch time than someone who just randomly finds you would.
They're also more likely to give you more watch
time in each video you publish.
And one subscriber could be good for a lot of views
ongoing into the future, right?
So the best way to build your subscriber base on YouTube I've
actually outlined in my book.
It's called 30 Days to a Better YouTube Channel,
and it's all about how to make your channel as subscribable
as possible.
Each day in the book includes some teaching, something
that you need to know.
It also includes a task, something
that you should do right now on your YouTube channel.
And then third, it includes further resources
if you really want to dig in deep to the topic
that we're discussing that day.
The process that this book walks you
through works 100% of the time regardless
of niche and industry and target audience and everything.
Guys, it just flat out works.
So if you're interested in it you
can check out the link in the description
below to go check it out or a card around here somewhere,
as well.
And go through that process for making your channel
as subscribable as possible and discoverable
as possible to the people who need to hear the message
that you're spreading.
I'd love to hear from you guys in the comments below.
What tips and advice you have for someone
who wants to increase their audience retention
scores on their videos as well as get more views and more
watch time and all that.
Leave those down below.
If that's a question that you're currently
wrestling through right now read the comments
that people are leaving.
I know the community around here is awesome.
I always learn from them.
I know you will, too.
If this is your first time here, I
would love to have you subscribe.
Every Thursday we do YouTube Q&A just
like this to help you guys out to grow your channels
and your audiences here.
On Tuesdays we look at the updates happening on YouTube
and talk about the implications it has for us as creators.
On Wednesdays I give you guys some YouTube tips, advice,
and ideas, suggestions.
Guys, I do all this because I really
believe that a lot of you guys have messages that
need to spread, the world needs to hear,
and I want to help you guys grow your YouTube channels
and your audience so that those people can find you, hear
your message and have their lives be changed as a result.
So thank you for letting me be a small part of that.
Subscribe and I'll see you guys again next week.
Bye.