- If you've launched a book,
but nobody bought it,
or you failed to achieve the objective
you've set for yourself,
I want you to know you're a member of a very populated club.
A lot of authors launch a book to crickets.
The fanfare they were hoping would happen on launch day
is more like a trickle than a waterfall.
And they're left 30 to 60 days later
wondering if they should invest more time
and money in their book or just give up.
If that's you or you're wondering
what you would do if that happened to you,
this video is for you.
(upbeat music)
Hey, there, i'm Julie the book Broad.
I'm an Amazon overall number one
bestselling author and the founder
of a fabulous company called Book Launchers.
Our superpower is caring more about you
and your book about anybody else
as we help you write, publish and sell
a non fiction book that will boost
your brand and make you money.
Let me tell you a little secret.
Come on, get a little closer
so I can tell you this and nobody else will hear.
There are far more failed book launches
than there are successful ones.
So if your launch bombed,
let's hug it out right now
and move on to what you can do about it.
So what is done is done,
you cannot control that.
All you can do is focus on where
you're going and what you're going to do.
So here are the five things I recommend
you do when your book launch bombs.
(explosion)
Number one, take a breather.
Give yourself a week,
maybe even two where you don't work on book marketing.
Writing and producing a book is hard,
it's emotional and it's exhausting.
And if you did follow some of our guidance
on everything you should be doing
before and during a launch,
you've probably been working double time.
You're sick of talking about your book
and maybe you're even sick of your book.
So you need a rest.
A little space from your book will give
you some much needed perspective and energy.
So set a date and don't do anything
on your book until that date.
Now, assuming you take that rest
and you still feel excited about your message
and you have a renewed determination to get your book out,
then it's time to move on to number two.
Redefine your goals for your book.
Chances are you expected too much of your book launch.
No matter how many times I tell people this,
many folks fail to hear it until
they actually learn the hard way.
Just getting your book on Amazon is not enough.
Even if you nail the cover, title and keywords,
nothing's gonna happen if you aren't following
a scripted sales and marketing plan and busting your butt.
Big book launches happen when an author
has a big pre-existing audience.
If you have a great email newsletter list,
a very supportive book army
or you've done a ton of relationship building
so you have access to other people's audiences,
you're likely to have a big book launch.
Every author is going to have a plan,
so let's redefine success.
What is success to you?
If success is that your book leads to more clients,
speaking gigs or maybe people in your sales funnel,
let's plan your book marketing
around getting you those results.
Use your book as the phenomenal tool
that it is to reach those objectives
and plan out how you'll achieve those goals.
Number three, keep talking about your book.
Now, I'm guilty of this because
I don't talk about my books that much.
But new people find out about you everyday
and if you're not talking about your book,
they won't know you have a book.
My first book, More Than Cash Flow,
which was published in 2013
was featured on a list of best
real estate investing books to read in 2019.
I was stunned because I'm like the book is old news to me.
But if you've written a great book
that stands the test of time,
people will wanna read your book five years from now.
So keep talking about it.
Number four, do at least one thing
every day to promote your book.
Pitch a podcast,
contact somebody in your industry
that you might be able to partner with,
contact a retailer that should carry your book,
post something interesting on social media,
write a newsletter, pitch a guest blog,
send a book to a thought leader with a thoughtful
note about why you wanted to share it with them,
offer to speak at a local meetup group,
set up an info session at your local co-working
space to talk about the subject of your book,
do 10 minute consults.
I could go on.
Pitch your local media outlets.
There's so many things that you could do
and all I'm saying is do one thing
every day for the next 90 days.
Finally, number five,
if you've done four and you're still not seeing
any sales and your book isn't getting any traction,
consider relaunching your book.
There's lots of ways to tackle a relaunch.
A good subject, actually, for future videos.
So make sure you subscribe to the channel
and turn those notifications
on so you get notified when a new video comes out.
But a relaunch may be a great way to do a do over
'cause something might be missing
that's keeping you from getting traction.
It's almost always lacking a great hook
or a great title or a great cover
or a great table of contents.
Maybe the content just misses
the mark for you ideal audience.
So those things might help.
And if you want help with a relaunch,
you can tell me more about your nonfiction book idea here,
booklaunchers.com/application.
All right, have you relaunched a book?
How did it go for you?
What worked and what didn't?
Share that in the comments below.
And when you comment the day a video is released,
you'll be entered to win some sweet Book Launcher swag.
And you'll be one step closer to becoming one
of my valued book launchers YouTube besties
like Self Publishing With Dale,
Drema Drudge,
Brian K Morris,
Are You Healed From Unforgiveness,
and Minister Jase.
Big virtual hugs to you for your shares,
comments and support.
All right, so I highly recommend
you watch this video right here
on the five things that make your book more marketable
because if your launch bombs
and you're thinking about a relaunch,
then this is what I'm gonna recommend.
But if you seen that or you're looking
for something totally awesome,
then this video right here is for you.
Either way, click on one of these videos
'cause I'm so excited to hang out with you some more
and I can't wait to see you over there.
(upbeat music)