If you've been wondering how to use LinkedIn Stories for business
then stick around because I've got seven ideas for you to help you connect grow and drive revenue
In today's video I want to talk to you about LinkedIn Stories for business because
I have noticed a huge problem on the platform and that problem is that nobody is using it I have
thousands of connections on LinkedIn and at any given time I am the only one using it or me and
maybe one or two other people, I think the most that I've seen use it is five or six at any given
time, it is such an amazing opportunity for you to connect and deepen trust with your potential
customers and the clients that you already have so I'm thinking that maybe the problem is that
people don't understand what to post on the platform they don't have ideas about what they
can post and what makes sense for them so today's video I want to give you seven ideas that really
make sense for your business and look these aren't the only ideas I had to cull my list so
that we didn't make this video too long there's so many things that you could be posting on LinkedIn
Stories but I'm trying to give you a unique edge a unique take on the matter so that you can
connect that you can grow whether that's grow your numbers grow your email list and
so that you can ultimately drive revenue and build your bottom line so with that being said let's
have a look at my first idea for you for LinkedIn Stories, if you're already creating articles on
the platform or anything that I would deem to be pillar content, so pillar content is anything meaty
like a good solid video a good solid podcast and articles on LinkedIn you want to be
telling your audience through LinkedIn Stories so I would suggest the way to go about this is
to hop on stories tell the headline of the article itself or the video or the podcast and then create
context around that through the next stories so whether you're hitting on the subheading points
of what you talk about in the article video or podcast or whether you simply provide context
for the piece of content as a whole so this gives you the opportunity at the end of those stories
then to put a call to action and ask your audience if they want to see that video in full hear that
podcast in full or read that article in full and then ask them to reply to you so that you can just
send them the link because there really is no way to link out through stories that is a deficiency
however it's important to note that if people are replying to you through LinkedIn Stories then you
have the opportunity to have that conversation and simply drop the link there now don't abuse
it by trying to sell to them if they want the link to the podcast or the video or the article
give them the link, don't do anything extra just give them what they've asked for, build that
trust do what you say that you'll do my second LinkedIn story's idea for you
is to do trainings on the platform LinkedIn is a professional platform people are there to learn
they're there to understand what you do and the value that you bring to them so drop trainings on
that platform and make sure that you caption it as well, a lot of people on that platform are in
a professional setting in a corporate setting but they can't necessarily listen if you speak to the
camera so make sure that you're captioning it so that they understand the context of what you're
saying and then you know if there's grounds for them to connect they can do that because they knew
what you were talking about right bonus points as well if you have a resource outside of LinkedIn
that they can then go to to get a deeper further understanding about what you were talking about
so for example if I wanted to give a couple of instagram tips around how to grow the platform and
then I have an Instagram resource, a downloadable that's available on my website I'm able to then
put a call to action at the end of that and then whoever wants it can respond, again, in the
comments and I can give them that link so make sure you're dropping trainings on the platform
because it's a really powerful way to build trust with your audience, my third idea for LinkedIn
Stories for you is cross-pollination, if you're on Instagram or you're on YouTube or you're on
Facebook and a piece of content there is popping, it's doing well, it's getting engagement, then
cross-pollinate that on LinkedIn Stories, there's nothing stopping you showing what's happening in
your community elsewhere and giving people on LinkedIn the opportunity to connect with you on
another platform, people who are on LinkedIn are not just on LinkedIn necessarily they are also
on these other platforms and they want to connect in those ways because sometimes there's actually
safety for them to be in a Facebook group or on Instagram as opposed to being open and in public
and being seen by their employer on that platform interacting with certain things
so make sure you cross-pollinate, give people the opportunity to connect with you in other places
as well, before we dive into the next tip and if you were getting massive value from this video I
would love if you would hit the subscribe button below and also the like button because that helps
me know what you want to see more of, okay let's dive into the next one, my fourth LinkedIn Stories
tip is similar to the last one but a little bit different in that if you're putting out pillar
content in different places so for me I put out these YouTube videos it would make sense for me to
then put the thumbnail in my LinkedIn Stories and then to create a trackable link like a bitly link
or something of that nature so that people can easily go and find this video, you've gone to all
the trouble of creating this knowledgeable content now you need to put in the effort to distribute it
well and LinkedIn Stories is another place that you can do that, if nothing else you are telling
your audience that you are putting out interesting relevant knowledgeable informative content
in other places which is only going to build trust and establish you as an expert, you don't
always want to be taking on the platform, selling, asking, you want to be giving as well so make sure
that you are pointing people to places where you are putting information that is relevant to them
and that will bring massive value to them in the long run, my fifth tip for you for LinkedIn Stories
is actually a really simple one, you need to be sharing what you sell on that platform you need
to say hey this is what i'm an expert in these are my services and this is how much it costs
it blows my mind how many people use social media and whether or not you regard LinkedIn as social
media, let's just lump it in that pile but they use these platforms and they give value and they give
value and they give value but they never actually ask for anybody to engage with them, they never
ask for someone to download something, they never ask for someone to reach out to them if they want
a consultation or they never give the prices around what they do, it's such a great way for
somebody who is a hot lead or even a warm lead to reach out to you and engage you on those services
I do this frequently over on Instagram around my strategy consultation and
most of my strategy sessions come from Instagram people reaching out in their DM's so there's
nothing stopping you doing that over on LinkedIn as well especially because it is a professional
platform where people are looking for training and they are looking at bringing in third parties
into their businesses to help them in the areas they're deficient or weak in
so make sure that you're putting out that call to action, don't do it every day but definitely let
people know what you do and how much it costs to work with you so that nobody is wasting anybody's
time even if they can't afford to work with you now or their budgets are a little bit tight
because of covid and things like that or perhaps they don't get a new budget till the next quarter
or the next financial year they know roughly what it's going to cost to work with you and therefore
they're able to factor that in when the time comes and the time is right, my sixth tip for your
LinkedIn Stories is to share your website and I know that's a little bit of an odd tip but here's
the thing what we want to do on social media is create a certain amount of familiarity so go with
me here, if you've got a downloadable or if you've got a a blog post or a video on your website or
something of value that somebody could actually click out to and watch or you know give over their
email address for then by navigating them through that and actually showing them what it looks like
to be on your website, when they do click out they're going to have that relatability and
familiarity and that's actually going to create a sense of safety and confidence in them to engage
with you, even if it's not buying from you it might be jumping on your list or reading something that
you've written or watching something that you've created so by sharing your website you're actually
legitimising your business in many ways because we all know there's a ton of shady people on LinkedIn
and we all know that there's a ton of people that are just trying to grab grab grab grab grab
so allow people to feel safe and allow them to have confidence in you by legitimising
your business in their eyes and that's as simple as showing your website, now my seventh tip for you
is to share testimonials on the platform, if you've got video testimonials you can put them
up on LinkedIn Stories, if you've got written testimonials you can pretty them up and create
nice graphics in you know Canva or something like that and pop them up so that people
understand the problems that you solve and how it is working with you and again it's another
way of legitimising your business and standing out from the people on the platform who are shady and
you know who really aren't legitimate and are just going for that quick money grab
so share testimonials, share the things that make people want to buy from you and engage with you
because they're confident in the services that you deliver. I hope all of those tips have helped you
gain the confidence to use LinkedIn Stories if it's something that you haven't been sure about
using before and if you want more tutorials like this that I don't share on YouTube
you can join my Facebook group, the link is in the description, you just need to fill out
the questions and I will let you in myself and we can continue the conversation there.
Thanks for being here today and remember keep showing up and I'll see you in the next video
bye