MAAZ CONTRACTOR: So I think v5 has given us an opportunity to
revisit the features that we always had in Google
Analytics, and say, OK, let's make this better.
SAGNIK NANDY: So build things which not only helps the power
users, but helps normal users become power users.
I think that's what we're aiming for.
YI WANG: The dashboard is one of the most
used features in Analytics.
And in the last few years people have told us many
times, hey, one dashboard is great.
But we need more.
Now there's a newly designed UI with sleek widgets that
people can drag and drop and build their
own customized dashboard.
And you can build multiple dashboards to service
different needs.
MAAZ CONTRACTOR: One of the underrated features in v5 that
we added is events as goals, which a lot of people had been
asking about ever since we launched
events two years back.
SNEHAL THAKKAR: This is very important for a lot of
applications.
A lot of mobile applications, game download operations.
The person did a pause on my video.
Or a person fast forwarded through my video.
Now, due to the events as goals, they can actually
measure these as goals.
PHIL MUI: We announced this feature called plot rows.
It is the ability for you, in the report itself, to select
individual rows and almost create event segments for
those two rows.
SNEHAL THAKKAR: Now, with two clicks, they can basically do
a comparison and say oh, my Chrome traffic has been
growing at this rate, compared to my total, compared to IE,
compared to Firefox.
Basically, along any axis that they want to actually do the
time comparison and see that, that has become a lot easier.
LUCAS PETTINATI: We have a very quick and easy to use
profile switch here right up on the header.
You choose the profile you're interested in.
And you get to see the exact same report with the exact
same date ranges and everything, and quickly be
able to switch between the two.
LEO DEEGAN: Bookmarking deeply nested reports is super
important for collaboration and sharing.
So I'm very happy that now we can say, every page that you
visit in Analytics, you can bookmark it, and go right to
that page now.
SNEHAL THAKKAR: In a lot of places inside of management,
we have started doing the autocomplete feature.
So one of the major complaints we got on goal setups was,
people have to type in the URL.
And they often don't remember the exact URL.
And a little typo means that their goal data is useless.
Now there's autocomplete on there.
So as you're typing in your URLs, we tell you, here's a
URL that makes sense.
PHIL MUI: Rather than trying to figure out what additional
features or reports to cram, we're trying to figure out
what are the most useful features.
And then make those more prominent,
more easy to get to.
And then deprecate those metrics or reports that are
not very helpful or are confusing to the users.
In every report now, we consolidated the context of a
report to the upper left-hand corner.
And we even have a little pie chart that tells you what
percentage of the total visits the data you're looking at
represents.
SAGNIK NANDY: We've been hearing from people.
And what's interesting is, it's something
different for everyone.
Some people have loved the dashboarding feature.
Some people have loved events as goals.
Some people have loved the new visualization.
They are all things that add on to a much, much better user
experience.
And this is just the appetizer.
The main course is going to be so much better.
And it's going to be an n course meal.
There will be lots and lots of stuff coming up.
So, this is just the beginning.
If you love what you've seen till now, you're in for a very
pleasant ride.