- Is social media the best place to market your business?
Obviously, I'm a big fan of social media, but in this video,
I'm gonna give you three questions to ask yourself
when deciding is this the best place to put my time
and or money toward marketing my business?
All right, let's get into it.
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My name is Jerry Potter.
Yes, it rhymes with a boy wizard,
and in this video we are answering the question
is social media the best way to market your business.
I'm a big fan of social media,
clearly, if you're familiar with this YouTube channel,
however, it's not the best option for all businesses.
I see businesses all this time,
putting endless hours and work into social media
and getting no results from it.
Sometimes it's a strategy problem,
but sometimes it's just not the right fit.
At the same time, I also see other people
putting endless hours into parts of social media
that are not the right part of social media
in order to market their business.
So in this video,
I'm gonna share three questions to ask yourself
to figure out is social media
the best way to market your business, all right?
First thing to ask yourself, what is the trade off
between work versus results for your business
on social media?
So if you're putting in a ton of work
and getting no results,
it may not be the best place for you.
Now, it may be that your strategy just hasn't kicked in yet
or you have the wrong strategy,
but another way to think about it is
if your average profit per customer is, I dunno, 33 cents,
then outwardly engaging and meeting people on social media
is probably not the best use of your time.
But if the average profit per customer is,
I don't know, 50 bucks or thousands of dollars,
in that case, then social media becomes a lot more effective
because you can justify putting more time into it.
In some instances, it might be worth investing
in search engine optimization, or SEO,
if your profit margin per customer is really low
because then at least you're only spending time or money
to get in front of them when they, for example,
do a Google search for the product that you offer.
Second question to consider,
are the things you're doing on social media
actually leading to business for you,
or are you just posting and hoping,
because that's what everybody
says you're supposed to do, right?
Set up your networks, post,
and eventually you'll grow an audience,
and you know, there's this dream
that's kind of perpetrated out there all over the internet.
This is where you really gotta look at things and go, okay,
is this actually helping my business or am I just doing it
because I am not a social media person,
but I feel like it's what I'm supposed to do
'cause everybody says it's what I'm supposed to do?
I just got a message recently from a woman named Chelsea
who took my course last year, and she figured out
of all the things she was doing on social media,
only one was actually driving business for her,
so she got rid of everything else.
And in this situation now, she told me the other day
that she spends an hour a week
doing this one thing on social media,
and gets one new client every week from it,
worth about $5,000.
So in a sense,
it's like she's spending $5,000 an hour, right?
Meanwhile, Anna, who is another person
in our "Five Minute Social Media" community,
she shared recently on Facebook
that she stopped posting except when she feels like it,
and she spends the rest of her time building relationships.
It feels natural for her, it attracts the right people,
and it's helping her grow the business.
So if you are out there going, okay, I'm on Instagram,
so I have to make IGTV videos, feed posts, reels,
I've gotta DM people,
I've gotta do all of these different things,
really break it down and figure out
which of these is actually helping my business.
And if the answer is none of them,
then, you know, see question one, what is the trade-off
for work versus results from social media?
The third question to ask yourself is,
could I run my entire business or market my entire business
without social media altogether?
Now, this is a tough one,
but we tend to gravitate towards social media
because it's free, right?
If you hire an agency or you hire a marketing consultant
or you buy ads or different things like that,
those all cost money.
Social media is free, so we all start there,
but think about it.
Are there other ways you could do it?
Could you do it just with an email list
that you grew in another way?
I know a couple of businesses
where they literally have an email list
and then they are a really good guest
on other people's podcasts,
and so all they do is they offer themselves up as a speaker
on other people's podcasts,
at the end, they get to, you know, give away something,
and they grow their email list,
and then they sell to their email list.
No social media presence whatsoever.
So could something like that work for you?
So those are three questions to think about,
and I'm not trying to talk to anybody out of social media,
I believe it is the best opportunity
for most of our businesses,
especially once you figure out what works,
like Chelsea's story that I just shared,
where she books about $5,000 worth of business
for every 60 minutes she spends on social media.
Not a bad return on your investment, right?
And when it comes to buying ads, same thing.
Ads on social media for most businesses
tend to be much more cost-effective
than buying radio, TV, magazines, internet link,
banner ads, different things like that.
But of course, you need a strategy,
and the first piece of any strategy
is setting up your social media networks,
your pages and profiles,
to convert visitors into followers and buyers.
Hundreds of business owners, maybe thousands at this point,
have implemented what I teach in this workshop
into their businesses, and a lot of them
see results within a day or two.
Like Porsche who stayed up one night,
making sure her Facebook personal profile
was set up the right way,
and got a new lead and client the next morning.
Or Jen who used the workshop
to make over her pages and profiles
and got two inquiries within 18 hours
that led to over a thousand dollars worth of new business.
But the record's gotta be Tom
who set up his Facebook business page
using what we teach in their workshop, hit publish,
and 30 minutes later,
a woman called his business to book him, and he said,
"Where'd you hear about me?"
And she goes, "Oh, I searched on Facebook
and your page came right up."
This is a way to increase sales without more posting.
Worse yet, if you haven't set up
your pages and profiles the right way,
you could already be missing out
on potential sales right now.
Inside, I'm gonna show you the four essential items
every page and profile needs so that visitors become buyers.
And the best part?
Go through this process once
and it will serve you for years.
Now, normally it's $47, but right now,
if you go to profitable page.com/youtube,
this is a special link for people on YouTube,
you can get this entire workshop for only $17.
Again, that's profitable page.com/youtube,
and of course, you can also find that
in the description of this video.
And you know what?
I'm gonna throw in a couple of bonuses as well.
If you're not sure that you are on the best social network
or networks for your business,
I have a five-part framework that I use with people
to help make sure that you're in the right place.
Like where's your content gonna perform the best?
It goes so much further than just where is my audience,
you need to make sure you can reach them,
you can engage with them, all of those things,
and I'm gonna throw that in as a bonus,
as well as if you have social networks
you're not posting on as much anymore,
I have a special training called
How to Revive Your Abandoned Networks
so that it doesn't look like you went out of business
on Twitter eight years ago.
You get both of those now.
Again, go to profitable page.com/youtube
to get that special price
just for YouTube viewers right now.
Thank you for watching today.
You're not only supporting me,
but also my two tiny superheroes at home.
And if you're looking for more help
growing your business with social media,
check out the video on the screen right now.