- If you want to make money on your YouTube Channel,
one of the best ways to do that
is to actually sell something.
But I know sometimes that feels a little uncomfortable,
a little bit slimy, but actually it's a great way
of offering more value to audience
then they would have had access to before.
This is Owen Video, from video marketing school
and he's going to share with you guys
how to do that well on your channels
so people will actually consume what you want to deliver.
( hip hop music)
Hey guys, my name is Tim Schmoyer.
Welcome to video creators.
We are all about helping you grow your YouTube
audience so you can spread your message,
reach people, change their lives,
and you need to make money to do that.
And Owen Video is really good at helping clients,
and creators like yourself to that.
Tell us a little bit about you
and your channel real quick.
- At Owen video we teach business owners and marketers
how to use video to grow their sales
and grow their company.
And we work with a lot of creators in putting together
sponsorships and connecting them
with businesses in the area.
We love what we do.
We love the creator universe, and we want to see
you guys just have a ton of success.
- When they want to success with sales,
what advice would you give them?
- It's a little different, right.
We work with so many different content creators
on actually selling on the channel.
We do get that, aw it doesn't feel comfortable,
it doesn't feel right.
And part of the reason is that you might be
trying to sell in a content video.
One of the first things that we suggest
is that you got to know your video hierarchy.
You've got your content videos, and these are
made intro platform, no third party links really.
It's all watching other videos, subscribe, like
and do inter YouTube engagement objectives.
Then you're going to have maybe one in five
of these videos that will be an actual sales video,
and maybe you're trying to move product
for a sponsor or perhaps you have you're own
product that you've built a channel around.
And you want to sell that more.
What you want to do is you want create
a dedicated sales video and you want to follow
a very specific format.
At the video marketing school,
we teach the great video formula.
Right, G-R-E-A-T and that's where
you first grab attention.
You've got to really get the audience to come in.
R is restate the main problem
that the product or service solves.
That brings us into E, explain your solution.
Now, notice I didn't say explain the solution
or explain a solution.
You've got to explain your solution
in a way that only you could provide.
You've really just say this product
will solve your problem, and here's how we do it.
Then you've got to supplement that with A, actual proof.
Use numbers when you're providing actual proof,
and try to provide up to three different proof statements.
And then you finally T, you tell them what to do.
In this video, you're not asking them to subscribe.
You're not asking them to like.
You're not asking them to comment.
You're asking them to click on the link
in the description box or maybe it's click on the icard,
right so that they can go to this website
and make the purchase.
If you follow that format, you'll find that
it fits really well in the story telling,
but it also gives you a format so that you can
sell on your video without being salesy.
You'll see a rise in your income
which gives you more freedom,
to focus on your art and your craft,
and that's what you want to do.
- Would you recommend that someone dives
straight into that from the very beginning
of the video or should they like deliver
good content, deliver good value and then
that's like the end of the video, the great format,
or is that like the whole video.
- I would say no content.
I would say that in this video you are going
to sell the thing.
You might want to dress up the content
or dress up the pitch a little bit in the GRE part,
and make it feel like content.
In this sales video, there's one in five,
you're going to say
"hey, I know you love my videos because you
got this issue in your life, and we actually have
a great service that we offer,
I don't even know if you knew we offered it.
We help you do xyz, and Jim my good buddy,
he had this numerical result with it and so did Sally.
And if you want to experience the same,
click on the link in the description box,
you're going to love it and I'll see you there."
It should be a good three minute video,
right maybe a little longer, and I think
you'll get good results with that.
- What would you say the creator that's like
that sounds great for someone who's solving a problem,
but I have a gaming channel, or I'm vlogging,
or I am..?
- Can I speak to you? Can I speak to you?
Yeah the vlogger or the gaming channel,
you sever a very valuable role.
We go through our lives in this gray, oatmeal like
"I got to go to work, get a job and do all this stuff",
and you know where they find joy,
watching your video.
It's like I got to go to work, and I got to do my thing,
but tonight I'm going to go watch Gamer six.
That is the value.
You think of yourself as strictly an artist,
and not as a medicine.
I mean, your art is medicine to people.
It brings them joy, it lifts them up.
Give your audience a chance to move forward
with you in a more intimate way.
Do one video a month that just says,
hey I'd like for you to join me in patriton,
here's what you're going to get, here's the value,
and if you want to be a bigger part of my life
and the vlogging that I'm doing, then join this group.
I think you'll find that your audience
actually appreciates it, you know they appreciate it.
They go "I didn't know you were doing that."
- So what you're saying, is your still selling
something as an entertainer?
- Yep.
- But what you're selling is communtiy,
it's relationship, it's mission
or something that we
- Vision even purpose, yeah I love all of those words.
- You got to understand, there are thousands
if not millions of people out there that want
to hear that message.
You've also got to learn the business side.
You've also got to learn how to incorporate
a business model into your passion.
So you have a pathway for your viewers
to become a part of your life
by becoming a part of your business
and now you're all invested in that vision,
not just vested, invested.
They've put money up that says,
you know Gamer six, I'm down for what you do
and I want to be a part of your vision.
- I think, you guys as creators just need to think
about I'm not actually just creating vlogs
or I'm not just creating a gaming channel,
but I'm actually creating community.
I think the way you have to think about sales is
not in terms of I'm asking for money,
but actually in terms of I'm giving you more
of what you want to consume from watching
my channel in the first place.
- Yes.
- Part of this for you guys to get the results
that you want, you need to invest.
- You need too, Yeah.
- You need to commit and if it hurts
your wallet a little bit, you'll be more likely
to go through the process, or be more involved
in the community, or whatever it is that you are selling,
to get the results that they want.
- 100 percent agree.
There's no if, ands, or behinds about it.
Cash equals accountability, and your people
should be investing into you
so that it creates this connection.
There's a sacrifice, right.
Something was given and exchanged.
That is the foundation or all success
since the beginning of time.
You've got to find a way for it to work for you.
- There's a lot more to learn about this topic
and you can learn a lot more over on Owen Videos channel.
There's a link down below and you'll learn more
about the business of video marketing over there.
And if you want to hear the full conversation,
there's a link also in the description below
that goes to the full podcast episode,
and thanks for hanging out here guys
and go check out Owen on his channel.
See you guys over there.