you want to be able to walk into an
event and impress and convince whoever
you want them to do whether that's buy
from you like you more whatever get you
a job in this video I want to cover the
three steps to impress and convince Who
am I I'm Alex Furman I've generated over
10 million dollars in sales for a
companies we run multiple companies now
and I also used to run one of the
largest meetup groups for professionals
in New York City which had over 3,000
members we used to run meetups two times
a month and what that forced me to do is
every time I would go in to this meetup
group I had to one seemed like I was the
leader of this group and two I wanted to
sell more mobile apps I was working for
a mobile app development company a
services business at the time so I
wanted to generate five to six figures
of potential deals from every single
Meetup what that required me to do is
impress and convince these people and in
this video and want to go through those
steps what are the three steps to
impress and convince but before we get
to the steps let's go through to
baseline questions one what's the goal
you want are you trying to impress and
convince because you want a job are you
trying to impress and convince because
you want just general people to like you
shitty goal by the way are you trying to
sell more what is the goal that you want
we've generated millions of dollars of
revenue just from cold email it's not as
straightforward and as easy as it looks
we have put together the cold email
optimization checklist to get it go over
to experiment 27.com slash checklist
and you can have it for free then number
two who are you impressing think about
the type of person that you're going
after are these super busy high profile
people are they in a certain industry
think about what the context is of these
people because that is going to help
inform your research and the way that
you talk to them the topics that you
should cover etc now here are the three
steps to impress and convince number one
walk up to them at the event you see
somebody that you are wanting to impress
at an event the first thing that we all
feel is fear and not wanting to approach
them well that's not an option
what I'd like to do is pretend I'm the
host of the event so then it's my job to
meet everybody which removes most of
that fear in any way you see somebody
that you want to impress you walk up to
them and you ask them a question about
them ideally it's based on research my
favorite opener when I was at these
events was to comment on something about
them so I like designer clothes if they
have a nice shirt I'll talk about the
shirt that they are wearing or I might
talk about their haircut sometimes they
have really nice watches I'll talk about
the watch and you don't have to know
anything about any of this stuff all you
really need to know to open with a
question like that is hey that's a nice
watch where'd you get it from and then
that'll get them talking and once
they're talking a little bit then
normally I'll ask them something like so
what do you do simple as that and then
they'll start talking about business so
first you want to connect on a personal
level by talking about some items of
clothing that they have or really just
something you're interested in and then
you want to talk about business by
getting them first to talk about what
they do and then normally they'll ask
you what you do after that when they ask
you what you do if you really want to
impress and convince somebody you talk
in case studies so when I was at this
mobile app development company and we
were at these meetups and somebody was
like so what do you do I would say
something like we create mobile apps for
large corporations people like Tyson and
Power Rangers and that is everything we
do shoved into one sentence so for you
the way to talk in case studies in the
way to impress somebody is one clearly
articulate what we do we create mobile
applications and if you do have big
names you can draw up say the big names
for companies like Tyson and Power
Rangers because what that does is it's
really quick right like I'm not going on
and on about myself but it does get them
to ask a follow-up question which
typically was what kind of apps do you
make and then when you're talking about
yourself in a Salesman context you want
to talk about your service in a way that
demonstrates that you know what you're
doing and the best way to do that is to
talk in case studies so everything you
say should relate back to work you've
done in the past and it's best to not go
on and on and on and on about any one
thing let them guide the conversation
more so if someone asks hey
what was the app you guys did for Tyson
I might say it was a mobile game that
they were putting on as part of a
contest that they did on social media we
also ran all their social media
campaigns and then somebody would say oh
wow that's impressive
done impressed so talk in case studies
like that it's important to test your
cold email subject lines to get an
eighty percent open rate the trick is to
test a new subject line every ten emails
50 plus subject lines in a google doc
that you can test with your cold email
campaigns you can have that for free
experiment twenty seven calm slash
subject then finally if you really want
to impress and convince then you need to
hit the third step which is end with an
ask normally at these meetups the ask is
trying to get them to book a meeting to
talk business further you're not gonna
close a six-figure deal at one of these
meetings that's cold you're not even
really gonna close a six-figure deal on
a cold call but when you go through this
process of impressing and convincing you
want to figure out what a reasonable
next step is and then go after that so
the reasonable next step for me at these
meetups was either a call or meeting to
actually talk about their mobile needs
so the ask is once I've learned a little
bit about their company saying something
like are you guys working on any mobile
projects and then they'll talk about it
further if I have ideas for a mobile app
I would say them at that point and then
I would end with and ask so I'd love to
talk about this maybe sometime next week
would you mind if I sent you an email
and set up a call and then they say yes
and if they say yes then I'll be like
okay awesome what's your email address
then I got it
the key with that is you have to
actually follow up the next morning and
almost nobody does but you have to and
then that email is something like hey a
great talk to you last night about
clothes and mobile apps how are you on
Tuesday to talk mobile strategy I'm free
at 2:00 p.m.
thanks Alex it's as simple as that and
that's how you impress and convince so
to pre steps what's the goal you want
who you impressing and then three steps
to impress and convince you've got open
with a question about them talk in case
studies and end with and ask if you like
to type of content feel free to like it
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want
more content like this and leave a
comment down below is there anything we
missed is there anything that you would
add to the impress and convinced list
we'd love to know let's get a discussion
going thanks for watching I'm Alex Berman