hey what's up guys in this video i
wanted to show you how i can compete
with some of the best design t-shirts
out there on the market and you know i
think i'm going to go ahead and just
jokingly say that i famously am not a
good graphic designer yet somehow i have
moved over a million dollars in print on
demand sales how the heck do i do it
well i try not to make too much of a
secret that i still sell a lot of text
only designs like me personally i don't
know if you guys actually care enough to
notice but i wear a lot of like blank
t-shirts which is weird right for
someone who sells uh graphic t-shirt
designs but when i'm not wearing a blank
t-shirt i like to keep it very
minimalist so like maybe a small little
nike logo or something um i like the
lululemon a lot by the way but you know
that's that's a whole different story
because that stuff is expensive uh or
like even just a text-only t-shirt
design it's my personal preference but
when i'm trying to compete in niches
where the best sellers and it's pretty
often i would say that the best sellers
typically either have just a graphic
or graphic plus text well how do i
compete with the best of the best in
this video i'm going to reveal that so
let's get started
[Music]
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all right so i was scanning through some
best-selling print-on-demand niches as
you guys know i love to do and i noticed
at one point that this shirt
uh well number one i was blown away by
the design like i don't know how people
even think to execute a design like this
because it's so darn good
uh but beyond that i'm like whoa this
shirt also has 1077 reviews
and has a nice healthy price point of
17.99 so needless to say they're
absolutely killing it they're making
money hand over fist year round this
isn't just a seasonal design um it's you
know obviously by the review count by
the you know just how good the design is
i know i keep coming back to how good it
is but seriously whoever designed this
did a great job
okay so i would say i want to is it even
possible for me to compete with
something like this as you know the text
only design guy right and it actually is
okay so i was going to vexels which you
guys already know is one of my go-to
places for pre-made print-on-demand
designs and design assets and what do
you know i found a design that is quite
similar now it's not like a pixel for
pixel copy but it's right along
the lines of you know someone who's
going to buy this shirt you know
independent of the fact that it's got
over a thousand reviews right but
independent of that fact someone who's
gonna buy this shirt may consider
buying this shirt as well or you know
alternatively uh if it was you know
placed side by side and i'm like okay
well this is perfect if i want to make
money in this niche right and when i say
this niche i'm not actually going and
trying to tell you guys to go sell in
this niche i'm just saying
theoretically speaking the niche can be
dynamic but you can utilize vexels in
this case
they have a massive
massive library of pre-made designs by
professional designers that they keep on
staff so i can go ahead just download
this and i can actually upload it as is
or i can go ahead and add some text
above add some text below i actually
think it would be great to add some text
above because it's already got kind of
the curve and curved text seems to just
do really well and kind of like circle
style designs seem to do really well as
well
on t-shirts so the reason i'm doing this
i want to let you guys know vexel's
between wednesday today
and friday so in two days you have
basically what
something like uh 72 hours depending on
when this video goes live i guess but
you can save up to 43 on a vexel's
membership so i just want to put it out
there this is something that i utilize
and i try to be transparent with you
guys every month i max out my vexels
downloads all right so i'm just throwing
it out there hey if you're going to pay
for it you might as well use it and i
don't just actually use the downloads
like to download but then i turn them
into designs that i sell not only on
t-shirts but on coffee mugs on whatever
makes sense to sell them on right and i
try to stick to one of my core
principles which is occupy as much
online real estate as possible make it
easy for people to give me their money
in exchange for a product that in this
case put on demand a product that i
don't need to go to the post office and
ship out because we either use like
merch by amazon that'll just do it all
for us pay us a royalty redbubble
operates the same way or i'll use
somebody like printful integrated with
amazon seller central upload my t-shirt
there sometimes people ask ryan do you
upload the same t-shirt on seller
central that you uploaded on merch yes
because the amazon algorithm
doesn't
it operates in weird ways right like
sometimes i will get
sales on designs that i sell through
merch by amazon but i'll get it through
seller central
and through seller central you got to
pay me
price plus shipping instead of you know
on amazon merch if you're a prime member
you don't even pay shipping right so
it's like why would people do that well
the algorithm works in mysterious ways
guys i don't know what to tell you other
than that it's not like some black and
white thing where it's like oh well you
know it's always going to go to the sale
will always go to merch by amazon
instead of seller central it doesn't
always work that way also like what if
everybody's selling this same design
that i just showed you well how is that
going to work
the first thing i want to say is like
just as
we got to be like aware of what we're
talking about here it's print on demand
if it's amazon fba i'm gonna be so
strict and stringent i mean i'm not
strict i'm not running your guys
businesses for you but if you're in like
my fba course like i'm always like hey
guys like we need to really evaluate
what our competition is because we don't
want to just jump into some niche that's
flooded when with fba we prepay for our
product but we're not talking fba right
we're talking about print on demand so
our payment in print on demand is not
monetary it's not it's not money it's
time you know what i mean and we can you
know like i always say like i want to
optimize my processes reduce the amount
of time i have to put in to create
really quality listings on all the major
websites you guys get the formula i know
most you guys that watch my videos every
day you get it so and anybody that's new
welcome to the channel please consider
subscribing uh check out my instagram i
show you my sales on my story every day
to show you that it's still working um
and hopefully it just makes sense you
know what i mean uh so the things that i
would do to stand out if it's me you and
everybody that watches this video
selling the same design well number one
i'm not going to worry too much about
what other people are doing because it's
not going to pay me all right but i'm
going to worry about what i control
which in this case is number one the
design is absolutely beautiful we know
that the niche is validated we know that
but what can i do to stand out well i'm
going to do my best with seo i'm not
going to turn this video into an seo
video but in terms of search engine
optimization i'm trying to provide
amazon in this case and if i'm going to
upload the same design to etsy i'm going
to upload it to redbubble i'm going to
upload it to ebay if i think the niche
is trending well
um you know even though i've been on
ebay forever i still do have like limits
on my account in terms of upload slots
so i try to make them count
try to keep my best sellers up there but
i'm gonna try to provide phrases that i
know people are typing into the search
bar
that are relevant to what i'm selling
okay i'm not going to like keyword stuff
with single keywords
but i'm going to
try to typically phrase match is what i
try to do and i try to prioritize the
most important phrases in my title now
you can guess what phrases people are
looking for or you can do things like
use the free
amz suggestion chrome extension or sorry
amz suggestion expander chrome extension
okay and i can link to that in the
description for you and what it does is
it expands out the autocomplete in
amazon which is basically guiding us
in terms of like we enter a seed phrase
like in that case for that design you
might type in like melanin right as the
primary keyword and it'll
include some additional long tail
keywords for us to target okay you see
what i'm saying it's not like a black
and white formula if you do as ryan says
you will make sales it nobody can
guarantee you that but i'm just telling
you like if you go through and you just
iterate through this process a bunch of
times you keep
sticking to the fundamentals that we
know work like being in niches people
want to buy
being on the platforms people want to
buy from also remembering that google
indexes and gives favorable search
ranking to those platforms so that's
also like a nice way of doubling down
charging you know using good pricing
psychology providing good seo beyond
that what do we control well at a
minimum i'm setting up an auto campaign
which is basically hitting the fast
forward button on helping in this case
amazon
figure out what keywords uh my listing
is going to convert on because you know
we pay amazon basically to expedite that
process
okay and beyond that you know what i can
also if i really want this to succeed i
can right out of the gate set up a
manual campaign and provide keywords
that i think are going to perform well
to get this listing in front of the
right people and when i say the right
people what i mean is like people that
go to the search bar and type in certain
keywords or phrases uh you can with
manual campaigns basically cast a wide
net or a very refined net whatever you
choose and get your product in front of
the right people so this is how i would
utilize
vexels
to get a you know to jump into these
niches and compete with the best of the
best designs even if they have a
thousand reviews um you know it's
definitely hard to compete with somebody
that has a thousand reviews but
this is where i would say put yourself
in the shoes of the customer go into
incognito in your web browser go to
amazon perform a keyword search and
evaluate the landscape of what you see
in front of you after you do that
keyword search and decide like hey you
know if i run an ad am i is my ad gonna
show up next to five listings with the
thousand plus reviews each because if
you do that yeah it's gonna be tough
even with ads even if you spend the most
we know they typically put four products
across the top first row if they're
advertised so
you're not gonna win every battle but
again we're talking about print on
demand we're talking about you don't
have to go and drop a couple thousand
dollars to launch your product like we
would be talking about with fba we're
talking about print on demand so don't
don't overanalyze too much sometimes
keep it simple and stick to the best
practices do what you can over time
keep iterating through this process
occupy more online real estate you're
gonna make sales you're gonna make money
you're gonna scale this passive business
up
and uh yeah it may not be passive when
you're kind of grinding through getting
these listings created but ultimately
if you guys have been subscribed to my
channel you also know there's a lot of
automation you can take advantage of
down the road for instance as i record
this video i got my uh uploader running
in the background i actually have it on
my like tv up here so it's like over in
that corner of the tv that i keep above
my monitor but i can check i can just
glance up oh yep it's still running i
see it it's pushing products to amazon
merch for me while i record this video
and you know i love a good uh doubling
down on making money which is literally
what's happening right now so guys thank
you for watching this video um as i sign
off just a reminder
if i just blew your mind with uh talking
about like how to you know succeed with
a print on demand you know amazon merch
business you can learn my exact methods
as i
use them to scale from tier 10 to tier
200 000 in my full amazon merch course
it is linked in the description so check
that out if you're interested or you can
always like shoot me an email if you
have questions guys thanks for watching
please like and subscribe check out
vexels there is a massive deal i'll put
the link at the top of the description i
use vexels myself so thank god thank you
guys for watching and i'll see you
tomorrow with a new video
you