- Hello, and welcome back to Wunderstars.
Are you ready for more LinkedIn leads
for your digital agency?
Today, I will show you a super easy LinkedIn routine
to unleash your inner LinkedIn rockstar
and to really help you build the momentum you need
for more LinkedIn leads.
I know right now you might have some reservations
about using LinkedIn.
You might say it's simply not social enough,
it's hard to use, it's full of spammers,
you've tried it many times before and you've given up,
or you might think that your LinkedIn network is so tiny
that no one ever sees your posts,
so why even bother with the platform?
I can help you overcome most of these,
so do stay tuned.
And before I show you an easy routine to apply,
tell me in the comments,
what are you linked in goals right now?
Do you want to win new business for your agency,
to stay top of mind with all the right people,
to make your agency more appealing to new recruits
when you're ready to expand your team
or to be seen as an expert so you can charge more?
It's so important to identify your goals up front,
so you can measure your success
and really keep focused with a great LinkedIn mindset.
Now I'm excited to introduce you
to the Easy 6 C LinkedIn Routine,
so you can make the platform work for you.
The first C stands for connect.
You want to grow your network intentionally
with people that will be interesting to you and your agency.
So at least once a week,
review all your connection requests,
plus search for new people
you want to have in your network
and reach out to them in a non-spammy way.
Engage with their content,
send a personalized connection request
and build a relationship first
before talking about your services
and how they might benefit them.
A great pro tip for you for speeding up your network growth
is to join LinkedIn groups
where your ideal clients hang out,
so that you can be helpful to them.
Stay tuned and I will show you five more pro tips
for growing your LinkedIn network in a little while.
Next, the second C in my routine
for you stands for commenting.
You can easily stay top of mind
and be discovered by your potential clients
with meaningful comments.
Do this well, and this will be your new superpower
for relationship building on LinkedIn
and for really expanding your network and reach.
If you are not too sure what to say in your comments,
watch this vlog next after this one.
The third C in my easy routine
for you stands for communicating.
There are still so many LinkedIn users
who never say a word
and therefore stay practically invisible on the platform.
You want your voice to get noticed by your best fit clients.
So share your views with regular posts
and engage with any comments you get.
I'll recommend a doable frequency for this
a little later in the video too.
If you would like help with your post ideas,
I've got a brilliant freebie for you.
Over 30 post ideas for digital agency owners
that engage, sell and entertain with your unique stories.
With these clever prompts,
you can fill your LinkedIn content calendar for months.
So go on, get this freebie.
It's linked in the description.
And if you want to discover
what posts work right now on LinkedIn,
watch this vlog next after this one.
The fourth C stands for real commitment
to your LinkedIn marketing.
You will be surprised by how quickly
you can get positive results and gain momentum
if you commit to his new LinkedIn routine.
But first, would you like some evidence
for this bold statement?
Earlier in the year, I convinced my friend,
Lee Jackson, to give LinkedIn another go
and to really commit to it.
Now, Lee had all of the reservations about LinkedIn
I mentioned earlier on in the vlog,
but within three months
of being more active on the platform,
he had these amazing results.
He got more meetings for Event Engine, his agency,
as a result of engaging on LinkedIn.
He sold sponsorship for his brilliant
agency trailblazer podcast
and he connected with new influencers in the agency space,
which means he will get fantastic exposure
to a brand new exciting audience.
Lee also got invited to speak at an event
and he saw increase in the traffic
to his website from his LinkedIn posts.
And are you ready to hear this?
And I am not kidding you.
Lee even said that he had fun on LinkedIn
and that LinkedIn is not as boring as it used to be.
Hear what he has to say
by listening to his latest podcast series,
which were recorded at the time of filming this vlog.
I will link the episode below once it's launched,
but for now, if you want doable steps to grow your agency,
go on, check out the trailblazer podcast.
You will find the link in the comments.
It's definitely one of my favorites.
So how did Lee successfully commit to LinkedIn?
He added regular time slots to his diary
to get his LinkedIn work done.
So let me invite you now.
Go on, open your diary,
and add three half an hour slots for your LinkedIn work,
and I will reveal in a little while
how to get the most out of those precious 90 minutes.
I am German after all.
The fifth C in my routine for you
stands for staying current.
You want to stay on top of the latest LinkedIn features
and how you can really maximize them
on your personal profile or agency company page.
Now, if you still think LinkedIn
is just a place to host your CV,
I invite you today to take another look.
So much has changed.
A great source of news is the LinkedIn Creator showpage,
or follow the #NewLinkedInFeature on the platform.
Plus subscribe to my channel.
I've got an amazing LinkedIn playlist for agency owners
who want to get more leads right now from LinkedIn.
The sixth C in my new LinkedIn routine
for you stands for regularly checking in.
You want to check your notifications
and respond to all your comments.
Stay top of mind with interesting people for your agency
by using the notification bell
to always know when we have posted something.
You can then regularly comment on their posts
to start building that great relationship.
You will also find that most people
are happy to reciprocate when you make the time
to comment on their content,
all of this boosting your LinkedIn reach.
So how can you make all of this achievable
when you're a time short agency owner?
My pro tip for you is to batch all your LinkedIn activities
to be really efficient.
Make them all happen during three weekly
30 minutes time slots and build this up over time.
Post on LinkedIn twice a week.
You can use a scheduling tool for this too.
And at least three times a week,
make time to comment on other posts
and engage with the comments you received.
Also, once a month, set yourself up for success
by having a dedicated slot in your diary for LinkedIn.
Write your 10 posts and batches from a month ahead.
Check your LinkedIn stats to really learn
what has worked well,
so you can do more it the next month.
Check is your profile up to date
or do you need to make any quick tweaks,
and search for new features
that could help you get more eyeballs on your content.
You can get inspiration from other creators
and also comment on bigger accounts
your ideal clients follow
to expand your reach on LinkedIn.
Now you might find when you get started,
everything takes a little longer,
but your LinkedIn presence and posts
don't have to be too polished.
Take the pressure off and allow yourself
to learn by just getting started.
Your future self will really thank you for it.
If you're ready to grow your network,
here are five pro tips.
First, fully optimize your profile
and add all the keywords you want to be found for.
Second, connect with your suppliers and customers,
identify people in their network
who could be interesting for you,
engage with their posts and always, always,
always send personalized connection requests.
Third, promote your LinkedIn URL everywhere
across all your channels.
Mention it whenever you can.
Fourth, follow relevant hashtags
and engage with trending posts
by bigger accounts in your niche.
Fifth, as I mentioned this earlier already,
join the groups where you find your ideal clients.
Be helpful.
That's such a nice way
to build genuine relationships on LinkedIn,
which can lead to more business for your agency.
I can't wait to see you have more LinkedIn success.
Be a star and give this latest LinkedIn video a like.
And don't forget to hit the subscribe button
for more LinkedIn updates.
If you want to learn what easy type of posts
will help you right now to get more reach
and how to really optimize your profile for success,
check out my LinkedIn playlist next
and get my free download for you
which will help you come up
with more than 30 amazing LinkedIn posts.
Dankeschoen for watching.
See you in the next video.