My name is Hannah and I'm a social strategist here at Hootsuite.
To prepare for a Facebook Live here at Hootsuite what we do is come up with the concept
that we want to be talking about first. Whether it's an AMA or something where
it's moderated or a panel type discussion and then figure out who the best people
are gonna be to be in it and kind of go from there.
So the day of the event what we do is usually go through the audience's that
we - we always boost our Facebook Lives so we go through the audience that we're gonna boost for it.
We write the caption that we are gonna be promoting.
We make sure that there is an engagement person on hand to answer any questions that are in
the comments and we go through what the content is going to be with the
panelists or the guests themselves and make sure all the technology is 100%.
Hello everyone. Welcome to our Facebook Live today!
The day of a Facebook Live event we'll usually just use our computers.
We'll just use the native Facebook platform to do all of that.
Every once in a while if it's kind of a more high profile Facebook Live then we'll use
outside hardware and software as well as different cameras and mic equipment
however you don't need all of the outside stuff, you can just use your
computer to have a really successful Facebook Live.
During a Facebook Live event we usually have another person on standby kind of behind the scenes to do engagement
and that person will be answering any questions, sending any
alternative links or information to any of the audience.
During the live event any negative comments or constructive comments that we get we make sure that
there is someone on hand to talk about and answer any problems that anyone might be having.
Whether that's a customer support person or an engagement person from our social team,
we always want to make sure that we're doing
our best by our audience so any way that we can do that is great.
The way that we measure our success of our Facebook Lives here at Hootsuite is organically
we look at how many people watched the Live itself as well as the percentage watched
and any other type of engagement that comes in whether it's likes or comments or shares.
We also tend to boost every single one of our Live
events and so once we boost it we're able to look at all of the efficiency
metrics that we have for paid initiatives such as cost per engagement,
cost per click, cost per view, cost per like, and based that on the past
Facebook Lives that we've done and look at what's done better
like what our benchmarks are and go from there.
After a Facebook Live we look at a lot of the comments that have come in
and can base what we're going to do in our next Facebook Live on those.
So the questions that people ask, the comments that they make,
as well as how long people have watched it, how many people have watched it,
is this content that people actually want to know about.
So it's really engagement metrics.
If there were any tips and tricks that I would offer
for Facebook Lives is to make it as casual as possible, to make it as authentic as possible,
to be asking questions in real time, to be making sure that you have
experts that know what they are talking about as far as content goes.
Just to make it a real experience for your audience because that's what they're
looking for in a live event