THE PANDEMIC CHANGED
EVERYTHING INCLUDING THE WEDDING
INDUSTRY.
IT'S CHANGED BRIDAL FACES IN A
DIFFERENT WAY.
FROM THE BALL GOWNS TO THE SHEIK
AND CLASSIC DRESSES.
JOINING US IS THE PRESIDENT
AND CREATIVE DIRECTOR SHAWN.
GOOD MORNING, HELLO.
PEOPLE ARE STILL PLANNING
THEIR WEDDINGS BUT SEEMS LIKE
THERE IS MORE SIMPLICITY
INVOLVED.
DEFINITELY.
THE PANDEMIC CHANGED THE WEDDING
INDUSTRY BY FORCE JUST LIKE ANY
CERTAINLY WEDDINGS OR THE TYPE
OF WEDDINGS THEY ARE HAVING LOOK
DIFFERENT THESE DAYS.
WE HAD FACE WEEK THIS PAST WEEK
AND ACTUALLY VIRTUAL.
OUR SECOND VIRTUAL MARKET WE ARE
BECAUSE WEDDINGS ARE DICTATING
THE TRENDS RIGHT NOW FOR BRIDAL
FACE.
LET EASY THE FIRST TREND AND
TELL US HOW IT'S DIFFERENT THAN
IN THE PAST.
THE FIRST TREND, THIS IS LA
FEM.
WE ARE SEEING BRIDES ASKING OR
REDEFINING WHAT A CLASSIC
BEDDING DRESS IS.
WHEN YOU THINK OF LATE YOU THINK
OF BRIDAL GOWNS.
THEY ASK FOR MODERN LACE.
THEY DON'T WANT OLD OR
TRADITIONAL LACE.
THIS IS A MODERN LACE WEDDING
DRESS.
IT'S AN OVER SIZED PATTERN.
WE HAVE TAKEN AN EMBROIDERED
LACE.
YOU HAVE A BEAUTIFUL MODERN
STRAPLESS NECKLINE.
WE ACCESS RISED IT WITH THE
LACE.
WE WOULD LIKE TO WEAR ONE LOOK
AND THIS TOOL KIT COMES OFF AND
WE HAVE A BEAUTIFUL STRAPLESS
TIMELESS LACE WEDDING DRESS
THIS IS NOT YOUR TYPICAL WEDDING
DRESS THAT YOU HAVE SEEN IN THE
PAST.
IT'S USING LACE IN A DIFFERENT
WAY.
IT'S BEAUTIFUL 6,810.
WHAT ABOUT OUR NEXT TREND.
GABRIEL IS WEARING STYLE.
MANY WANT SOMETHING CLEAN AND
SIMPLE.
WE CALL IT EFFORTLESSLY SLEEK.
IT GIVES IT SOMETHING SPECIAL
WITHOUT BEING EMBELLISHED OR
WITH THIS DRESS, SHE HAS ON A
BEAUTIFUL VEIL.
I'M NOT SURE IF THE CAMERA CAN
PAN IN.
YOU SEE THESE BEAUTIFUL PEDDLES
ON THE VEIL.
IT'S SIMPLE AND SHEIK.
WEDDINGS ARE MORE INTIMATE.
YOU CAN STILL HAVE SOMETHING
BEAUTIFUL WITH THIS GLORIOUS
VEIL AND TAKE ITS OFF FOR YOUR
RECEPTION.
ACCESS RISE IT WITH A BEAUTIFUL
PAIR OF EAR RIGS.
IT'S 3,950.
WERE ARE YOU SOLD?
WE ARE IN OUR FLAGSHIP STORE
IN ATLANTA GEORGIA.
VERY NICE.
SHOW US ANOTHER TREND.
THE NEXT ONE COMING OUT WILL BE
THIS IS A NEW TREND BRIDES ARE
ASKING FOR.
AS STYLES HAVE CHANGED AND THE
SIZE OF THE WEDDING WE SEE WOMEN
WEAR BORDER HEM LINES.
THIS IS ALSO MADE OF STRETCH
SILK FILE.
IT'S VERY SHEIK.
YOU CAN WEAR THIS WITH A GREAT
PAIR OF HEELS AND WONDERFUL FOR
A CIVIL CEREMONY AND IN
INTIMATE WEDDINGS.
BRIDES ARE PURR CHICAGOS SECOND
LOOKS.
BECAUSE OF THE P PANDEMIC THEY
ARE BUTTINGPER BUDGET TOWARDS
THEIR FACE AND SEEING MULTIPLE
DRESSES BEING ORDERED.
IS THAT APPROPRIATE FOR A
SECOND WEDDING?
IT'S VERY APPROPRIATE FOR A
SECOND WEDDING.
IT'S VERY APPROPRIATE.
WERE ARE YOU GOING WITH
THIS?
I'M JUST WONDERING.
HOW MUCH DOES THAT GO FOR.
THIS DRESS WITH IT BEING 100%
SILK IT RETAILS AT 3,290.
WE WILL ZOOM IN ON THE DETAIL.
IT HAS THESE ORGANIC PEDDLES AND
LEAVES THAT ARE EMBELLISHED ON
TOP OF THE SILK FILE.
ONE THING WE ARE KNOWN FOR THIS
DRESS CAN BE MADE LONG.
IF YOUR BRIDE LOVES THIS DRESS
BECAUSE YOU LOVE THE
EMBELLISHMENT YOU WILL DO THIS
AS WELL.
YOU HAVE ONE MORE?
WE HAVE ONE MORE.
MORE SO THAN EVER THAT
SURPRISED THE WEDDING INDUSTRY
WE ARE SEEING BRIDES SPEND MORE
MONEY ON THE DRESS THEN EVER
BEFORE.
WE FIND THAT BECAUSE THE
BEDDINGS ARE SMALLER IS FACE IS
BIGGER.
THEY STILL WANT THEIR DREAM
DRESS.
THIS IS A STATEMENT PIECE.
THEY HAVE THIS BEAUTIFUL ROUGHLY
AT THE NECKLINE AND ROUGHLIED
IT'S A DOTTED TOOL AND REALLY
MAKES THEM INTERESTING.
RIGHT NOW WE TRY TO LET THEM
KNOW LOVE IS NOT CANCELED AND
YOU LOOK STUNNING WALKING DOWN
THE ISLE IN THIS.
THAT'S A MAJOR STATEMENT.