recent data shows there are currently over 4 billion internet users worldwide and a whopping
48.2 percent of those users access the internet on their smartphones or mobile devices now if a
company doesn't take mobile users into accounts they are then ignoring almost half of their
consumer base which is of course a very silly thing to do from a business standpoint and this
is where responsive logo designs come into play today learn what a responsive logo is why they're
so important now you can generate awesome and effective responsive designs as a graphic designer
so i'm going to be dishing out some very important and powerful information in today's video
so let's get stuck right into it a logo design is considered responsive if it is able to deliver the
same experience from a brand regardless of whether it's logging on to their website from a desktop or
smartphone just like a responsive website a responsive logo can scale to suit the needs
of any screen now remember half of the world is surfing the net on their smartphones these days
so an overly detailed and non-scalable logo is going to look like a mess on a smaller screen
as a designer there are a few intelligent techniques to get around this which we're
going to soon discuss in today's video but first think about the whole idea of logo design
or brand identity what is the goal of a brand design it is a tool that companies utilize to
communicate with their consumer and a method for remaining in the minds of the people and
this is done so that people can eventually part with their money that's pretty much all it is
so with the responsive logo you can ensure the brand identity is maintained regardless of the
consumer's interaction with the company responsive logos give the consumer a way to maintain
visual consistency in any environment and as we should all know consistency is critical to
developing a brand and customer loyalty so now you know what a responsive logo is and
why it's important how can we go ahead making top of the line designs so here are some crucial tips
to keep in mind it might be a great idea to design several versions of your logo
once you've landed on the final concept for the client you can maybe design the logo in
two to four different variations and this is so that they can be applied in different situations
two notorious examples of this are firstly the english premier league football association
which when they rebranded ended up with the logo mark and then several different variations of the
logo type another good example is nike and how they can either just use the swoosh logo mark
or couple it with the brand name nike or just their tagline just do it
this means the brand identity is versatile and it can be applied anywhere the brand sees fit
it is important to discuss all of this with your clients and offer the final design in variations
of use this is a hallmark of a very competent and a professional logo designer another way to create
responsive designs is to simplify now i have read many comments on some of my old videos where
designers are disliking the fact that logo design is becoming more and more simple but here's the
thing guys i understand where you're coming from and why you feel kind of cheated or disillusioned
with the simplification of design however your role as a logo designer is not to make art
you are creating visual communication if the world around us and the way people interact
with that visual communication is calling for more simpler designs then so be it you
shouldn't let your objective emotion get in the way because at the end of the day it is what it is
and your opinion or your feelings aren't going to change the reality so instead of fighting it
understand and master the reality of the situation and then just make money from it in the process
one easy way to simplify a logo design properly is by examining the brand mark and removing anything
that's not necessary determining which parts of your logo are most likely to capture customer
attention and then remind people of the unique elements of the brand an example of this would
be kodak now if you notice over the years they've gone from a very overly complicated and messy
layout down through a refinement process until they end up with a single flat symbol now another
good tip for creating responsive designs is to implement vertical stacking vertical stacking is
a common method in graphic design where creative experts want to place more content into a smaller
square space this is opposed to spreading a logo out across a horizontal plane the idea is
to pull everything together into an imaginary box this is obviously more optimized for smartphones
this is the digital age of transformation and that means that more companies of all shapes
and sizes are going to need to learn how to create responsive logos in the years to come some experts
actually believe that the majority of browsing customers will just be using their smartphones
in the future that means that responsive logos might become more recognizable than the standard
brand marks we see today again guys just revert back to that saying it is what it is you either
sing or swim in this industry and the only way to swim is to accept the reality for what it is
now if you want to learn more about logo design or graphic design do click a video on screen
have a great day and until next time design your future today
peace