I've released over 14 songs online and what I've noticed from all my single
releases that there are some specific principles that you have to do in order
for you to get thousands of streams. I'm sure there are some principles in here
that you've never heard before and obviously there are going to be some
that you have heard so bare with me on the obvious ones I will give extra
context for you to actually get results from it though so this goes without
saying you'll have to post on Facebook and Twitter and all your social medias I
will give you some extra hacks that you can do in order to leverage those
platforms even better. Number one, having your images, your branding your artwork, in
general, your shit together online. The most important is consistency across all
your channels and this will help you get streams because if anyone's going to
want to put you on a playlist they're going to be looking at either your
Facebook page or Instagram page or your website and you're going to want to have
consistency across these channels so get some photos and put the same photos up
across all your social channels this includes your Spotify for artist profile
as well and make it the same across all channels if you can't get high-quality
photos then just get a photo and make it the same across all the channels for
example if you release a single and the artwork of the single has no consistency
with what's on your website with what's on your insta or Facebook page that's
just gonna look like you don't have your shit together
number two is pre-release PR this is a huge principle that involves many
different attributes the biggest ones are to reach out to music blogs radio
and playlists you can do this in a few different ways I recommend getting in
music blogs directory so that's just a list of emails really ideally of the
music blogs in your country because they're going to have more of a bias to
actually feature you because you're from their city or you're from their country
you can do the same thing with playlists' you can go to something like
submit hub or groover I don't really like these sites because their way
oversaturated and you'll only really get playlists if you're actually making EDM
music same recipe goes for radio get a radio directory of contact information
starting with your city and then scaling up to state or province and moving to
the country and then moving to a national level don't start right away
with national radio you're not going to get put on national radio if you haven't
even been put in your city or country yet make sure that when you're doing
this PR pre-release that you're giving links to the streaming services or when
your song is going to be so how do you get these links you have to upload your
music to your music distributor in advance at least four weeks in advance
to get the spotify link to get the Apple music link and you can get the links to
the songs before they're actually released on the site number three is
preparing a link where you can send all your traffic to on release date this has
to be prepared in advance there are many different platforms that will also make
these links for you I'll leave a couple of them in the description essentially
what it is is a private link where people can choose their preferred music
streaming service for example if you just share a spotify link then you are
missing out on all the people that use Apple music because they're not gonna
take the time to go to Apple music search your artist name and actually
look at the song I know you think your song is amazing and I'm sure it really
is but you're asking people to take time out of their day and I know it's not
that much time to go and search an artist name but I preferred way to do
this is actually on your own website and how you can do this is just start a new
page on your website I use Squarespace for example and it's quite easy to start
new pages it's just as easy if you use something like Wix or WordPress as well
start a new page on your website and just put the links to all the streaming
services that you get your song is on starting with the big ones
Apple music Spotify Deezer title youtube if you can't afford to make a music
video just upload your music to YouTube with an image of the CD cover why I'm
telling you to have it on your own website is so you can track the
people that come to that page how you track the people that come to that page
is by using the Facebook pixel how do you use the Facebook pixel go to the
Facebook Ads manager start a business account and get a Facebook pixel take
that snippet of code and inject it into the header section of the page of your
website when people come to that page the Facebook pixel is now tracking them
so you can go and create a custom audience and then retarget those people
later on on Facebook number four is a manual headhunting list on your own
email so in an Excel document or Google sheets document write as many people as
you know including family and friends list them out hit their emails and try
to try to make it as big as you can I'm sure you can get to around 150 200
people I'm talking about friends you knew in elementary school anyone you can
justify reaching out to and sending them a link to your song this is actually
going to be likely your biggest driver if you are just a new musician and you
don't really have a fanbase yet email each person directly one-to-one if you
don't have enough time you can do a mass email and email them all at once using
something like MailChimp or Google mail merge number five are different hacks on
how you can get traffic to your link so just like number three we're going to
want to send traffic all to one link hopefully you have it on your own
website so you can leverage the Facebook pixel we're going to want to send all
the traffic here so we can control it and then we can retarget people later to
get more reach on your Facebook personal account and your facebook business page
is to upload a photo or better yet upload a native video to Facebook
facebook gives facebook video more reach than they do any other type of content
so make a video file format of your song with just a picture of the CDR and then
in the headline leave a link to your final page this will get you much more
reach than just leaving this funnel link as a status update when it comes to
Twitter tweet the link up to your funnel page and then wait two hours if it gets
no engaged delete that link and then do it again
continue this recipe until you find that you get enough engagement on a tweet and
just let that tweet ride the algorithm you can do the same thing with reddit
find an appropriate subreddit in your genre don't make expanding reddit has
the most passionate users that I've ever seen on a platform and they will know if
you are just spamming and if you are you won't get any engagement I recommend
having all those five principles in place before releasing any of your
singles this year what other things are you doing to get more streams on your
music please do put them in a comment below I'm actually interested to what
you're doing and I reply to all comments so please put them below
I'm a senior songwriter myself if you want more content around music personal
growth entrepreneurship like music marketing please feel free to subscribe
and I hope to see you in the next video