Content creation hacks!
Hi, I'm Lucy Griffith and I'm going to share some
content creation hacks that can enable you to maximize your output and also
streamline the effort and the work that you have to do to create videos that
work for you and enable you to build your social media presence and online presence.
If you like this video, I would love you to subscribe.
Please click on the link below.
Hello! So, we're looking at streamlining your content through
content creation hacks.
And content creation is about taking one piece of
content and actually using it on multiple platforms in multiple ways.
I'm going to show you how I do this. So, you can maximize your output without feeling
overwhelmed. Let's dive in!
When you're creating content, you want to make sure
that you're repurposing and using your content as much as possible.
Particularly if you're a small business owner. Because if you're creating a piece of content,
particularly a video for youtube, that might take you hours of work and you
want to leverage that and use it as much as possible.
And so, whatever you create, whatever you do, you really want to be leveraging it and repurposing it and
reusing it on as many platforms as possible.
So, when I create one video,
I start as my kind of pillar foundation.
I start on YouTube and so are very simply upload my video.
I create it. I'll then also write some blurb to go with it.
Once I've written something to go with it,
I'll make sure that I'm reusing that as well. I'll show you what I do next.
Once I've created this,
I then will also save it into Asana,
where I keep all my social media posts.
It's kind of all of this content
that can be then rescheduled and reused for later at different periods.
You know in my Facebook group and also on Instagram.
So that it's kind of not forgotten.
The next thing I will do is then make sure that,
Here in my wordpress site, that all of my videos then are put.
Made into a blog post on my website.
So, how to do video when you're an introvert.
Here it is here.
It clearly says it's the video one.
I have a little more content than is on the YouTube channel
But it might be, it's the kind of thing that I've actually written on my email.
I kind of tend to do my youtube channel
Write it on my email and then that becomes my blog post.
And then from that here's the video again.
And then I also have, as you can see, I've got all of these images.
I tend to have at least five but often eight images that all link to Pinterest.
From this one piece of content, I've then shared from YouTube to LinkedIn,
to Twitter, to Facebook.
I've also then created a blog post from
the blog post I've created.
Eight images that then get shared to Pinterest and then so I can show you.
You've got that and I will share it to whenever.
If I shared it here to Pinterest and there we go and then in addition I would
also then go to the creator studio on Facebook and then upload all of those
videos that I put on YouTube I would upload those to Facebook and then I
would then use pretty much the same info that's below I might use a
bit more that's you know that I've written and but copying and pasting and
upload it to the creator studio in the creator studio you have two options you
can upload it so it's a facebook video if we take this one here and there's a
draft one so this was at my youtube video for this week and from that I then
that's what was written so that's all uploaded I could also then then share
that to ig TV on Instagram so again so from that one piece of content I'm now
sharing it to multiple places so it might be that the text of it becomes
just a video that is or just a photo that's added from asana it gets uploaded
to Instagram but it also then might appear as an IPTV video that's also on
Instagram so it's kind of taking the thought and you know the video the work
that you've done with the video and repurposing that so it's kind of you
carry that on you don't have to release all of that info at the same time
because actually I think there might be a bit boring for the audience but
actually if you're doing at different times different different audiences will
look at things in a different place and so I also do the same thing with
LinkedIn so I then share it to LinkedIn but they don't do this all at the same
week it's like oh it all goes live because I think people would then glaze
over if they've seen it in different places but if it's you know it happens
to be you know this this video actually went live in June and now it's September
and I'm going to put it on to Facebook so so you can you can actually flick
that around by making sure that you've got a few months apart
for when things happen so that that actually people don't remember so you
don't need to worry about repurposing content your audience is different on
each platform and they also don't always remember that glaze over things if they
do happen to think I've seen that before then that's not the end of the world it
means that them like the message is going in and so the key thing to
remember is that you want to be consistently creating content that is of
high quality and that resonates with your audience if you're not getting
likes or comments or engagement on it then that might tell you something that
it's like it's not resonating but actually very often it is quite simply
that you know some platforms people don't comment in the same way so if I
put something on LinkedIn I don't get the same engagement that I get on say
Instagram or on my facebook business page so don't take it personally
personally that an audience doesn't engage it's just different platforms
operate in a different way but what you have to do is make sure that you are
being visible and getting your message out there if you like this video I would
love you to subscribe please click on the link below and I'll see you again
soon bye bye bye for now