So in this video I talk with Sunny Lenarduzzi about snapchat tips how to get videos found
in search and her Ace strategy coming up
hey what's up guys Sean here with video influencers and im sitting here with Sunny Lenarduzzi
she is a social media influencer branding expert real
video marketing expert she's on some big campaigns for
HootSuite and really well known one with over a billion views for Applebees as well as she's
got a great YouTube channel and in really less than a
year has grown to over 17 000 subscribers so you got some
great tips for video influencers and its great to have you on how you doing?
thank you so much for having me im so excited to be here
yeah it's great to have you and we're here at CES just chilling outside literally it's
pretty cold but she's from Canada so it's not even cold for you
my Canadian but is like this is hot for me Im wondering why the pools aren't open
I tried to borrow your jacket but she said no but whatever anyways so
online video here's the big question I mean you probably have a lot of different tips
and there's a lot of different questions I want to ask you but
one those questions specifically is what did you learn the
process of growing your YouTube channel now to over 17000 subscribers in a really short
time yeah it's been to be honest unexpected and
I told the story a few times but the way I started my channel
was quite organic and on a whim so I started it March 31st is when I put out my first tutorial
before that I had a YouTube channel but I didn't really
use it and I was looking for a periscope tutorial I couldn't find one at the time so I was like
Im going to make one so I made one and it really took off
I use I mean obviously optimization and keyword targeting and all that kind of stuff but it
was completely organic I didn't pay for advertising
or anything and I like ok I'm on to something and more
than anything I was just really excited because the gratitude for the video was really cool
wow I couldn't find this information anywhere else im super glad that you broke it down
like this and I feel like im a fairly good teacher so that's
really why I love doing the videos because im able to bring
down things that are maybe a little more complex and if you don't eat sleep and breath social
media and video marketing like I do you want that
quick hit of how to do things so that's really why I started
the channel that's awesome and you mention a few things
in there that i'd love for you to share more tips on
one of the things you mention was keyword targeting like whats that mean ?
well basically I mean it's using Google adwords keyword planner and going in and seeing what
the search volume is and seeing also one of the
things that I have notice is the higher the bid it tends to
perform a little better depending on what kind of audience you are going after if you're
going after an audience that you want to convert into customers
whether you're selling product or you're selling information the higher the bid tends to work
better because you know it's competitive and you know
people are actually paying for it so that's one little trick but yeah looking at the search
volume for sure also checking I mean YouTube search bar just
typing things and seeing what are the top ten suggestions
are and those are really good clues as to what will work well for your title
that's awesome and then one of the things you mention was teaching and so you are actually
breaking down a ton of value and if you haven't seen
her videos super valuable super practical what are some of
your tips for those that are maybe floundering trying to find their niche and discover what
value they have to offer
I think first and foremost you have to enjoy what your talking about I love what I do im
often asked that did you plan on choosing this is it strategic
I love social media for a long time I had a consultancy for
about six years and im a little obsessed with it so it was a natural fit for me so don't
try and fit into something that's not a natural fit for you
and your not super super educated on I still have to learn
everyday in order to put these tutorials together but that's one thing and I think I think just
paying attention to trends too is really important
paying attention to the questions people are asking you
your zone of genius generally lays where people are giving you gratitude and more people are
saying you are doing a really great job on this so
hone in on that pay attention to what people are asking you
over and over again specially on other social platforms and that tends to five you clues
as well as what you should creating content about
I love it know you mention trends and so it's 2016 now we are starting the year off what
are some of your maybe predictions and some things you
think people can take advantage of this year on online
video and social media in general ? oh that's a good one I mean live streaming
is like everything right now so im kinda over the whole like
meercat or periscope or facebook live versus what ever the next thing is because I know
there's one here this weekend but yeah I mean I think
live streaming is only gonna continue I think snapchat is going
to be everything I was just talking about this yesterday someone was saying where's
all your CS content and I've been posting nonstop on snapchat
and I did a snapchat tutorial its actually my most successful
video that was also a huge shock but the reason I live snapchat is you can post as much as
you want without irritating people and the audience
on snapchat is so much more engage because they
have to consciously go and find you and have to consciously click on your story there isn't
a feed coming at you like on twitter and on Facebook and
Instagram where they stumble across you they're consciously
going and seeking you out and seeking your content out and actually watching it so I
expect big things from snapchat this year big time and just
more real time engagement for sure
I love it and maybe if you'd give away of course not all your secrets but when you thing
about your strategy for 2016 what are some of the things
you're doing and maybe a tip little tip a little tip
an insider tip an insider tip let me think that's a good
question this year I'm really focus on kind of upgrading the
quality of my videos I think here is the thing I started with a webcam I still have that
webcam I love it logitec c920 highly recommended but I just
got my first big girl camera I got a canon 70D so I think
improving the quality I'd like also improve the consistency so I do them every Tuesday
I put out new videos every Tuesday but I'd like to put a
few more per month and then as far as tips go I think the
biggest thing I've learned with YouTube is yes the growth has been insane I really am
truly surprise by the growth on my channel but I think more
than anything what has been a key to my success shout out to DJ Khaled I think what has been
a key to my success is my community that's really
where I focus when people comment on my videos or when people share my videos saying thank
you 'cause they don't have to and I realize that
they're taking time out of their day to watch my stuff and
honestly another thing I find people say a lot of the time I follow your subautorization
and it's not working Ok that might not be working but the thing is you cant just title
something with a good keyword and have it be not really really
in depth good content so go as in depth as you can with
what ever it is you are covering and make it as creative as possible cause is the uniqueness
that stand out and keeps people coming back
that's really really good and so what is maybe some final thoughts and just encouragement
for those creating videos creating content for this
year? I think I call it my Ace strategy so if you
want to ace your strategy if you want to build authority on a
specific niche so keep it niche whatever that is consistency stay consistent because I equated
to when you are dating somebody if your boyfriend
or girlfriend says we are gonna go for dinner every Friday night
and the first Friday you're supposed to go they don't show up and then the second Friday
they don't show up you're probably gonna break up with that
that's not going to last so your audience is the same thing you want
to have them know that they can trust you that you're gonna be
there and then finally engagement so make sure that you're actually engage with your
community like I said that's brilliant the ace strategy for this
year that is amazing well thanks so much for being on your channels forward slash Sunny
Lenarduzzi and also if you are looking for help with
video marketing I do have a course called recording for revenue
it covers every single social video platform really in depth with how to use case studies
all those things for success so you can check that out too
you can check that out your website is the same all your social media is the same
in the youtube description check it all out im sitting here with Sunny Lenarduzzi
you nailed it you said the last name perfectly can you clap up here
me ? yeah and then remember the passcode 987654