We can all agree that getting web traffic is only half the marketing battle.
The other half?
Getting conversions once the traffic has arrived.
So what if I told you that there’s a tool to help you engage your visitors, identify
your best prospects, and generate new qualified leads, so your marketing campaigns get in
front of your most interested visitors.
Game-changer, right?
Well then, you better stick around for today’s product showcase.
What is up, Sumolings?
It’s your girl Vanessa here with AppSumo, and today I cannot wait to tell you about
Hey Oliver, a marketing tool that boosts conversions with automated, targeted campaigns tailored
to your visitors’ actions, interests, and behavior.
Before I break down all of Hey Oliver’s features, you better hit that SUBSCRIBE button
and ring the bell so you never miss out on a deal.
Now here’s what you need to know first: Your customers will interact with Hey Oliver
through Bubbly, which acts as an action center and will appear on the bottom right hand corner
of your website.
Bubbly is always available for your visitors to chat with one of your reps, view active
campaigns, read your Frequently Asked Questions, or get in touch with you.
Plus, your visitors will receive personalized, automated campaigns in the form of in-site
and popup notifications while browsing your site.
Aaand before you ask: Yes, you get total control over what and when Bubbly shows your visitors.
Just head over to the Chat panel and FAQ panel to customize the user experience.
Now let’s check out the dashboard.
Here, you’ll get an at-a-glance overview of your website activity.
Check out the number of campaigns running, how many leads were generated that day, and more.
Then, over on the Live View page, you’ll see your web visitors in real time.
Each visitor has an individual profile, where you can see what and how often they visit,
their browsing history, and their engagement history.
If y’all have chatted here before, you can even open a live chat with the visitor directly!
And whenever a visitor starts up a chat with you, the conversation will appear in the Chat
page.
Now, the Audience tab is where things get reeeaally good.
With all of this data, you can segment your groups based on super-specific criteria.
Leeet’s just say, for example, you want to create an audience group made up of people
who have visited your blog 3 times in 1 month for at least 5 minutes each visit, specifically
from their smartphone, while in France.
Ta-da!
It’s that simple!
Once you’ve created your segments, it’s time to start a campaign!
Under the Marketing tab, you’ll see Hey Oliver’s Campaign Creator, which lets you
target and automate your campaigns in just a few clicks.
Get started with a target group, decide when the campaign will run, and give it a name
and category to find it later.
Then, enter your campaign content!
You can format the text and add images and video to create compelling calls to action.
After entering the finishing details, you’re ready to go live!
Once it’s time to check up on a campaign, just head over to the Marketing Overview.
When you select a specific campaign, you can make edits and see the leads its collected.
Speaking of leads…
Let’s head over to the Leads tab, where you’ll find one of Hey Oliver’s most unique
and powerful features: Lead Scoring.
Here, you can rank the actions of your visitors with points, to help you understand which
users are the most engaged and make the best leads.
Hey Oliver delivers so much more than I can get into here, like Goals, Action Tracking,
and Form Tracking.
But to sum it up, if you want to create a personalized experience for your website visitors
by using targeted, tailored, and automated marketing campaigns, then you need to get
Hey Oliver.