- Have your book sales stalled out, or you just launched
and you want to take advantage of the great momentum
you've already built up?
Amazon Ads could be the perfect way
for you to reach new readers and take advantage
of the amazing selling machine that is Amazon.
But, if you've never done it before,
or you've tried it and it didn't work out that well,
then this video is for you.
(upbeat music)
Hey, I'm Julie the Book Broad, an award winning author
and the founder of a fantastic company
called Book Launchers.
We're your fabulous, professional self-publishing team
helping you write, publish and sell a non-fiction book
that will grow your business and make you money.
Amazon Ads, here's why they work.
They are putting your book in front of people
who are ready to buy.
With one click they can make that purchase.
And they can even have it delivered
straight to their Kindle device and start reading right now.
Amazon is powerful and, while they still show your book
as also boughts, doing a little bit of free promo for you,
they are giving more and more prominence
to sponsored ads and advertised books.
It's becoming a pay-to-play kind of platform in many cases.
And, you know what, why wouldn't you pay to play
when you can find new readers
and make a positive ROI in many cases.
Now, we run Amazon Ads for our clients, but I wouldn't say
we're the number one experts on Amazon Ads,
but, based on the courses and books we've taken, and the ads
we've been running that are working and not working,
here are my five best tips for you to try Amazon Ads.
Number one, don't be afraid
of setting your budget at five or $10 a day.
This is an easy thing to fear, if you've done Facebook ads.
Facebook seems to magically (light chiming)
spend your budget every day,
and it doesn't matter if you get results or not.
Amazon won't spend your budget like that.
We actually find it challenging,
in the early days of running ads on a book,
to get enough clicks to hit the budget.
These ads are charged (chiming) on a pay-per-click basis.
You only pay when people click,
and you're not setting your click rate
anywhere near what you might pay on Google for a click.
So it can take a lot to hit a $5 per day budget
because you're setting your click rate
at like 15 cents to 50 cents per click.
So you need quite a few clicks to get to $5.
Now, if you set this too low, you won't get enough data
to make decisions that will help you optimize your ads.
So don't be afraid of setting your budget
at five to $10 a day.
Number two, look at the first few hundred dollars
you put into ads as an investment in knowledge.
You need data to make decisions and learn,
and it's rare you're going to get a positive ROI
on your first month of running Amazon Ads.
Now, if you're not getting a positive ROI
after 60 to 90 days, there's some things to look at,
and I'll touch on that in a second.
But the important thing here is that you have the mindset
that you need data to improve your ads,
so you can get an overall positive ROI.
Number three, ACOS, advertising cost of sales.
If you've got that of 100% or less, it's a good thing.
ACOS of 50% or less is ideally what you want.
ACOS is the percent of attributed sales
spent on advertising within 14 days of clicks on your ads.
This is calculated by dividing total spend
by attributed sales.
This means your royalties earned are covering the cost
of your ad spending, when you get that under 50% ACOS.
When it's under 50% ACOS, spend more money.
You're making money.
Number four, use Publisher Rocket to generate key words.
And, yes, I'm affiliate for them, but it's because
they're awesome, and this is a great way
to generate the hundreds and hundreds of key words
you need for your Amazon Ads.
This isn't Google or Facebook
where you're isolating a couple of keywords.
You need to use a lot of keywords, and to do that
you're going to use a tool like Publisher Rocket
to make it easier because check this out.
All you're going to do is click on the AMS Keyword Search
right here, and you're going to enter in a general keyword,
a phrase or a book title, and Publisher Rocket
will find a large list of AMS keywords
for you to use in your campaign.
And, voila (light chiming), you have a great big list.
Of course, you're going to want to sort through this list
a little bit, and probably add to the list
you generate from your manuscript review,
descriptions that you've written, previous keyword research.
But you take all that
and then you set it up in your ad dashboard,
and you begin tweaking on a regular basis.
Number five, run your ads
once your Amazon page is complete and looking good.
What does this mean?
Well, you know you have a book that is selling.
You've got Amazon reviews, so important,
your cover is great, your title is good,
and your book description is awesome
and ideally keyword rich.
If you're currently not selling books
and you don't have reviews,
Amazon Ads are probably going to be a waste of money
because Amazon Ads will help you sell a book
that is selling well or used to sell well.
If it doesn't sell well, the fundamentals probably
aren't in place for Amazon Ads to accelerate performance.
So, again, the fundamentals to success with ads on Amazon
are a great book cover, a title that speaks
to your ideal reader, a keyword rich book description
that sells your book, and Amazon reviews
that provide social proof to that person who clicks through.
Amazon Ads are simple in principle.
They are definitely much simpler than Google or Facebook,
but it's not as easy as they look at first glance.
The big thing is you really do need to manage them
and spend time tracking on a weekly basis at a minimum.
Besides Publisher Rocket as a tool that I think
is a must-have for running Amazon Ads,
which I'll link to below, I also highly recommend
you grab Brian Meeks' book, "Mastering Amazon Ads".
There's also some Facebook groups you can check out,
as well as some Amazon courses
that can help you master this,
which I highly recommend educating yourself.
Amazon is really becoming a pay-to-play market,
so, if you're not working with a company like Book Launchers
that will manage your ads, then I highly recommend
you invest some time and money into getting
a good grip on Amazon Ads for your book business.
Do you have an Amazon Ad tip?
Share that in the comments below.
I almost always respond to every comment,
but I'm especially active the day a video is posted.
And, when you comment the day a video is released,
you'll be entered to win some sweet #noboringbooks swag.
Like this tip?
Smash that thumbs up button, go ahead it feels good.
Try it, and make sure you subscribe to this channel
and turn (bell rings) those notifications on
so we can hang out every Tuesday and Friday
when a new video comes out.
I've had a really lovely time hanging out with you today,
and I would hate for our time to end.
How about we hang out over here on this video
about book presales, and whether they're important or not.
Or this video right here that's all about your Amazon page
and what you need to make sure it has.
I'll see you on one of those videos.
Go ahead, click on them, I'm waiting for you.
(upbeat music)