- A few weeks ago, me and Jacob
had the opportunity to with Garblic,
to pitch a major TV network.
Now that's a huge opportunity
and we're grateful to even get in the door.
But now, we've compiled these ideas
that we pitched to this network.
So, even if they don't buy what we pitch.
We have four usable ideas,
that were created at a network level.
If they say "No",
we can now take those ideas around to their competitors.
Or produce them ourselves.
Because me and Jacob went through the process
of getting them up to that high level.
There's always a market for good content.
And that's one of the things
I wanted to cover in this video.
Because we had that major network pitch.
We upped our game.
And created content at a level
that we hadn't created before.
My other little brother is a DJ as well,
so I was thinking about how he could get his beats sold.
So I did a thought experiment along those same lines.
If he wants to sell a beat, to let's say Chance the Rapper.
And my brother does EDM,
so this maybe wouldn't be a good fit for him.
But I just love Chance.
♪ You don't want no problem, want no problem with me ♪ ♪
So if you're making a beat for Chance the Rapper.
If it's good enough for him.
Even if he says "No".
Now you've delivered a beat that is at that level.
Just like we're delivering network pitches
that are at the level of the network that we're pitching.
And that I'm not allowed to say the name of.
And you can do that for your other projects.
Whether they're creative or for work.
The first step for doing this is:
either get an opportunity
or you don't really even need an opportunity.
Pretend you're going to work with "X".
And "X" is your dream client.
Maybe you're doing entertainment, and it's Netflix.
Maybe you're doing music, and is Chance the Rapper.
Or you're in business and it's Ford.
Or McDonald's.
A huge company like that.
Really convince yourself that
you're going to create a pitch for them.
Get in that mindset so that there's no backing down.
You need to feel like,
if you don't deliver this to the highest quality.
You're going to embarrass yourselves,
in front of this dream client.
Step two is: Get the Team Together.
And create the highest quality thing that you can.
Really get into it, pitch the team.
Do free work.
This is how you level up as a company.
Do multiple revisions.
Run this whole project as if they had hired you to do it.
Step three is: Set A Deadline.
And then pitch them on that deadline.
Be realistic with it.
For our movies that we're writing, I used to say
one month is enough time to have a script completely done.
Now I'm thinking it's more like two or three months.
So you, as you're delivering.
You'll figure out what a realistic deadline is.
But set one,
and stick to it.
The same way as if they had already signed a contract.
Then you pitch them with cold Email.
Keeping it short,
the same stuff we always talk about on this channel.
Look up "Alex Berman cold Email" if you want some scripts.
And if they say no or they don't get back.
Step Four is: White Label It.
Pitch it to other people that are similar
to person that you're pitching this to.
Worst case scenario, even if none of those people get back.
You've just leveled up you're company.
You've created something higher quality
than you've ever made before.
Your team is proud of it.
And you can put it up on Dribble,
you can put it in your portfolio.
Because of this strategy,
you've now leveled up as a company.
Or as an artist.
It's important that you have a deadline for the pitch.
Even in a real scenario sometimes they'll say
"Hey, send me stuff when it's ready.".
As a team we found that if you set a deadline,
it actually gets done.
Otherwise it just gets pushed out farther and farther and
it never actually gets delivered.
The rule of this challenge is you have to hit send,
you have to pitch the client.
If you really need an extension,
like we did with this indie movie recently.
After 30 days,
luckily you haven't told the client the actual date.
But you need to go and pitch your team
and sell them on the fact that you need an extension.
It should be extremely hard and
hurt your heart to ask for an extension.
Even if you're just asking it from yourself.
The same pain you'd go through
if you had to ask for an extension from a paying client.
And that's an insight we found to produce at a higher level.
That's relevant to all of us.
If you want the exact question's
that we ask potential clients on poll number one,
that helps us sell.
That document's in the description below.
If you want to help out the channel,
I'd love if you could think of
somebody that would get value from this video.
And send them a link to it.
Simple as that.
And if you run a company, and you want to get meetings
or close deals with enterprise level clients.
Check out "experiment27.com".
We do that all day and we'd love to help.
I'm Alex Berman, thanks for watching.