We all live in a yellow submarine Yellow Submarine Yellow Submarine ha copyright
Hi they're Kelsey Tonner here from beabetterguide.com and if you were can
still hear my voice and can still see me that means it's okay to upload a video
of yourself singing a famous Beatle song and that's okay with YouTube
Oh let's dive in we're gonna talk about periscope today what is it how you can
use it to promote your business and why I think it's gonna be so important in
selling more tours hopefully you'll stick around we've got some great info
so let's start with the basic periscope is a live streaming sort of broadcasting
app an app is the key word there so it's something you download on your mobile
device to your phone your smartphone or your iPad or other sort of tablet that's
and the important thing is that you have a camera when you broadcast you're able
to use your front-facing camera or your rear facing camera but the key is you're
not broadcasting from your desktop you're doing it from your mobile device
but simply put this app enables you to go live via your mobile device and
allows you to stream video and audio now of course you're gonna need a Wi-Fi
connection or some sort of wireless internet connection to be able to
broadcast this information out to the world of course the big way that makes
it more interactive is that you can actually send comments back and forth so
if I'm viewing your live stream I can send in a comment which you also see as
your streaming and so it allows for an interactivity which is really really
media very very cool what happens after a live broadcast well that's a good
question so after a broadcast is over your anyone but especially your
followers will have 24 hours to view that broadcast they can come back and
replay so you don't need to be there live and after that 24 hour period it's
taken off of the app now that being said if you did the broadcast yourself
that video that you made is saved to your device so basically you have
complete control over what that video does you could upload it to YouTube if
you want you could upload it to Facebook you could put it in a particular
playlist you have complete control over your scopes but here's why I think this
matters to you tour guides guys companies and activity operators
and periscope are a match made in heaven is what's happening right now is there's
hundreds and thousands of people periscope users around the world who are
being transformed into tour guides because they're showcasing their
everyday lives they're showing neat experiences neat events concerts all
kinds of things they're acting as tour guides and they're also proving that
even the most banal or boring of activities in some part of the world are
actually wildly fascinating to other people in other parts of the world so
just an example there's a Discovery section of periscope so when you get the
app you can click the world map and you can scroll in and out and zoom and you
can see all the live broadcasts that are happening right now just to get a sense
of what's out there so I've tuned in to live broadcast from
people that I don't know and found out what teenagers do on Friday night in
Kyrgyzstan and then I'll close that down and quickly zip over to a dance party in
Rio de Janeiro in Brazil and that can close that down and I witnessed a South
Korean Thanksgiving party so there were four generations of this South Korean
family and it was all Korean I didn't understand it but it was incredible to
be a part of that experience because they were live broadcasting it now I
believe that we as tour guides are uniquely gifted to share and broadcast
on periscope these types of experiences I mean this is literally our job it's
what we do we're live in front of people we need to be personable we need to be
warm we need to be entertaining we need to be educational you know inform people
of the sites that we're showing and we need to answer those questions live it
is perfect platform for tour guides all right all right now calm down
whippersnapper now why should I go and be periscoping parts of my tour it's not
like I'm gonna get paid for periscope and it sounds like this is all free hey
fair question moustache man but we're gonna open our minds just a little bit
further so very quickly here are six ways that I believe you can use
periscope and live broadcasting to grow your tour business and drive more sales
one give a taste of your tour live everyone loves a good tease and there's
no better way to get people a king to come on your
or than my live streaming some incredible parts of your experience or
your tour if you do this with YouTube videos already then you kind of know
what I'm talking about I take it to the next level with periscope and making it
interactive in life if this group of potential customers grows to love your
personality in your presentation style then you're gonna be the go-to tour
guide when they come and visit your area to periscoping will humanize your brand
periscoping lets you connect with customers in a personal way people who
are interested in your part of the world or maybe just found you online and want
to come on one of your experiences will suddenly have a way to connect with you
from anywhere on the globe you can showcase your wonderful engaging
personality or highlight the talent of your team by doing small interviews with
your guides showcasing their talents 3 show behind the scenes to build trust
besides showing that what goes on around your office you could also use periscope
for behind the scenes look at your company let people know what you're
doing on a day to day basis show the first moments of your tour
maybe introduce people to a chef who cooks your tours gourmet lunches could
you show someone how you research and design a new tour all of this
strengthens customers trust in your brand for tutorials and teaching
teaching someone something of value for free is a certified way to position
yourself as an expert in your industry whether that's mini lessons on the
history of your area or something as simple as a 10 minute video on how to
navigate your local subway system there is enormous potential to answer
your customers questions and knock their socks off with amazing value before they
even come in your tour 5 live Q&A this method of using periscope does two
things the first does that lets your customers and clients see you showcase
your expertise in a quick immediate way the second benefit is that you get to
see what questions your potential customers are asking this is incredible
market research for developing new tours or blog posts or updating your
frequently asked questions page or even providing insights into how you can
better position and market and sell your tour six announcements and special
offers people love discounts and giveaways and
they also love it when they're made to feel special so reward your periscope
fans with a unique coupon or discount offers that will help you boost sales
and push them into action in the same way if you've got a big announcement to
make I even may be celebrating your hundredth
tour or opening up a brand new tour that you've never offered before give your
periscope followers the inside scoop and they'll love you for it so hopefully
this video got you thinking a little bit but remember that
at its core periscoping is all about building relationships with people it
humanizes you in your brand and you can position yourself as an expert in your
niche in your field or in your part of the world but let's take this one step
further because let's face it new technology it can be kind of scary and
overwhelming so that's why I'm officially announcing a be a better
guide periscope challenge for 30 days I'm gonna do 30 broadcasts and each day
give you a free tour guiding tip some way to make your tour better and because
hashtags are pretty fun I came up with a hashtag stop the bad guides because
that's really what I'm out here to do so every day for 15 minutes I'll do a live
broadcast on periscope which if you download the app and follow me you'll be
able to tune in and see what this periscoping things although and I'll
give you your tour guiding tip and then I'll hang around and take some Q&A from
people and we can talk about guiding and talk about that tip or I can also share
some my experiences with periscoping and how it's going so hopefully I've got you
a little bit interested in periscope and the whole idea of this challenge is that
something that we could do together you know you can download the app and we can
play around with it a little bit I'll figure out how to broadcast and you can
see what it's all about has a special insider tip if you are gonna download
periscope for your phone or your tablet I want you to also follow this user at
save roam and I'll put it up on screen in just a moment this is the hugely
popular account of Darius Arya and he does daily live broadcasts from ancient
Rome he goes around to the various sites I've been following now for about two or
three weeks and you should follow him too because he's doing exactly what I
think you should be doing or what you could be doing with your tour you're
part of the world to showcase your talent now if you're interested in
joining me on this challenge I'll pop it up on screen there's three simple steps
that you need to do firstly you need to download the periscope app onto your
phone either from the App Store on a iPhone or from Google Play so allow
periscope to send you notifications as you're setting up the app just so that
you'll see how the app actually works and you can go back and change the
notification settings anytime you like so number two you've got to create an
account you can easily use your company's Twitter account your personal
Twitter account or just use cell phone number if you don't bother with
but I highly recommend linking in a Twitter count because there are a ton of
benefits that I'll share with you later thirdly you're gonna want to navigate
the app until you can search for users to follow and then you're gonna search
for at be a better guide that's me then you'll want to add me as someone you're
following then search for at save Rome and follow Darrius as well now whenever
either of us is live periscope will send you a notification and you can join in
if you'd like if you can't join live don't worry you'll still have 24 hours
to view the replay at your own convenience I hope you'll join me on
this be a better guide periscope challenge and everyday tune in live and
I'll give you a free tour guiding tip to make your tours better than ever -
you'll get to know me a little bit better and three together we're gonna
figure out what this periscope thing is all about
thank you so much for being here and tune in tomorrow for our first live
periscope broadcast goodbye' literally as I was recording this my phone buzzed
and I got a notification that someone's doing a live periscope broadcast now
this is by the luxury travel blogger basically travels the world staying in
luxury hotels and then he broadcasts it live I mean how cool is that job