If you are struggling to turn your passion into a location-independent
business and then tie that all together with your values and your purpose then you are in
the right place! Because in today's video I am sharing with you the exact process that I use
to identify a passion that I could monetize and then tie that all together with the overarching
value and purpose of my life. What i am about to share with you today has worked for me.
I have been successfully running my location independent business as a freelance travel and
digital marketing writer for the last four years. It has allowed me to travel to over 30 countries
and work with incredible brands like Neil Patel, Skyscanner as well as Reunion Island
Tourism. And this process has also helped me expand my business in recent years.
I am now running retreats in South Africa and I'm also teaching other women how to start a location
independent business with my signature course: Road to Remote. And in today's video, I am going
to share with you a small part of what is in the course. It's the process that I teach my students
to help them identify their big why and create a freedom-based business that is fueled by passion
and purpose. So if that sounds like something you want to know more about, let's get into the video!
Okay, so we're gonna kick things off with identifying your big why.
Now your big why is basically your reason for starting this location independent business and it
is crucial that you have this why because when sh*t gets tough, when sh*t hits that fan you need
to have this why with you so that you can look at it, remind yourself why you are on this journey, and
that you can push through those difficult times. Because there are going to be difficult times.
Because no journey is like a straight line, you know, going up. We all know that life is
like this. We have our ups, we have our downs and when sh*t is not going great we need to have
a strong enough reason to keep pushing forward. So the first question that I want you to answer
in your journals or in your head, however, you want to answer this is: "What is my reason for starting
this location independent business? Why am I doing it? And what I'm looking for in an answer around
this is a lot of emotion. You need to have a lot of emotional weight tied to this answer because
you need to have a strong emotional connection to it so when sh*t gets tough that is going to pull
you through. So you really want to dig deep. I would recommend maybe even writing two journal pages of
this so that you can really get to the core of why you are starting this business and that you get
past that surface-level fluff. The second question is: "What change do you want to see in the world?
What is the purpose of this business that you want to create? What problem do you want to solve?
How do you want to see the world changed for the better? So when I did this exercise
my answer was I wanted other women to have the same location independence and time freedom that I
enjoy. Because I truly believe that the world will be a better place where we live in a world where
remote work and location independence is the norm and it is not something that only a few select
have access to. And then, the third question is: "What topic or problem do you give a sh*t about?" So
some of the things that I wrote down when I did this exercise a few years ago was: I care about
sustainability because I'm passionate about, you know, looking after the environment and making
ethical choices which are going to benefit all the creatures on the planet. And I'm also passionate
about location independence. Like I mentioned earlier because I really give a sh*t about
helping other women achieve this freedom in their lives so that they can have this
time and location independence freedom but also financial freedom i really enjoy uplifting women
and helping them whether it's with their business or even with something like their confidence
so once you have written down those answers i then want you to go read back over what
you have written and highlight any common words phrases or themes that have come up for you so
when i did this exercise the common things that came up for me were freedom location independence
and travel so you want to pick the one that means the most to you has the most emotional
connection to you or you see the most correlation to it in your life so for me it was the word
freedom and looking back on my life in hindsight i can see that i've had this value of freedom for
basically almost my whole life before i even realized that it really was the driving value
of my life so for example i quit my job as a social media manager because that company
would not give me the freedom to work from one of their other offices around the world and if you
look at my dating life i will break up or i will not pay someone that tries to control how much i
travel like if they dislike how much i travel and then lastly i also just value not having a
salary cap anymore i you know value the freedom of being able to make as much money as i want and not
getting the same salary every single month with yes you know that comes with pros and cons because
i don't have the security of the same amounts every single month technically but i also like the
fact that i can go from having like a 40 000 rand month to a 60k a month or 100 000 month and i'm
you know and that's all i mean i have the freedom to do that i am not like stuck on a 30 000 salary
and then i have to wait for someone to bless me with a raise and that is essentially what you
are looking for with these questions with these exercises you are looking for this overarching
theme this overarching value that is going to tie to the next section which is finding your purpose
if you are feeling lost and uncertain and you're not really sure you know what is your purpose in
life like what should you actually be creating a business around like maybe you just have so many
skills or you only have so few skills and you're just not really sure how that all fits together
and what you're supposed to be doing this next exercise is really going to be such a game changer
for you it helped me so much i remember when i first did this and i completed it i felt like i
had such a breakthrough moment so i'm hoping that you guys also gonna experience the same thing
and what i am talking about is icky guy so ikigai is a japanese technique which can help you
basically identify that intersection between what you love what you're good at what the world
needs and what you can get paid for and i will admit that i am giving you an extremely brief
watered down version of ikigai if you really want to dive more into it i would highly recommend that
you watch kelly morita's channel she was one of my business faces we did a whole group coaching
course together and she's actually developed an entire course around the concept of ikigai
and she goes so in depth with it go check out her channel i will link to it in the description below
but anyway back to the video so there are four questions that you want to ask yourself the first
question is what do i love so what this question is basically asking you to do is list things like
your hobbies or things that you just enjoy doing that put you into a state of flow you know where
you kind of lose track of time because you're enjoying it so much and the second question is
what am i good at so what this question is asking you to do is basically list all the skills that
you really thrive at so this can be stuff that you do in your job as well as in your personal
life so for example you could write things like i am really good at writing i'm really good at
seo digital marketing social media strategy uh i'm really good at organizing things planning things
um i'm good at fixing cars i don't know things like that which are skills that you are really
good at and you know you're good at them because you know you either have the results to back it
up or maybe people have told you how good you are at doing those things and the third question is
what does the world need from me and this is asking you to basically dive deep into
what problem in the world do you solve or can you solve or that you're passionate about
solving what does the world need from you and then the fourth and final question is what is the world
willing to pay for and this is basically the market for your skills so for example let's say
you put down the skill gardening you really love gardening and you feel like the world needs more
landscapers but if no one is willing to pay for that service like if no one gives a [ __ ] about
having a beautiful garden then there is no market for a landscaper and then you would need to
look at something else on your list so just to give you example about how this all played out
for me this is what i wrote down so for the first question i wrote down that i love photography
i love writing and i love traveling then for the second question about what am i good at my skills
i wrote down that i have mad skills when it comes to seo when it comes to writing content especially
if someone wants something with a little bit more humor or wizards and i am very good at digital
marketing then for the third question what does the world need more of like what problem can i
solve i said the world needs more stories it needs more content because content marketing is such a
huge thing i know that the world definitely needs more of that and then for the fourth and final
question which is why can i get paid for i wrote that i could get paid for social media marketing
content marketing and content writing so when i completed this whole ikigai exercise it all
kind of converged around writing right because i love writing i'm very good at writing the world
needs writers and i can make money from writing and that is my ikigai and it ties in beautifully
to my value of freedom because i can write from anywhere i can write my articles from bali or from
south africa i now have the freedom to work from anywhere and travel as much as i want and create
this location independent lifestyle so as you can see all these things have kind of worked together
and i have created a location independent business around my passion my purpose and my values
and that is something i hope that you guys can also achieve and have for yourselves because it
really is so freaking fantastic to be able to do something that i am passionate about and feeds
into my purpose and ties into my values and if you have any questions about what we have spoken about
in today's video be sure to leave a comment down below and i will do my best to answer it or you
can reach out to me on instagram this is my handle over here and yeah make sure that you have turned
on those bell notifications and subscribed because in my next video well the next video is going to
be the fourth and final video of the series we are going to be taking a much deeper dive into
your skill set and looking at the different ways that you can make money from it but while that
video is busy getting filmed and edited you can binge watch a few of my older videos like this one
and this one here anyways guys thank you so much for watching and i will check you in the next one
cheers