Hello and welcome, this is an introductory video to Litmus and in particular the Litmus integration
within Dynamics 365 Marketing. Today most marketing automation tools including Dynamics 365 Marketing
provide either Omni channel or in most instances Multi-channel experiences for most organizations
to engage with their end users whether if it's community building providing product updates
or confirmation emails email still remains the dominant way that most users receive information
today we're gonna briefly go over the litmus capabilities
and in particular uh discuss uh how litmus integrates within dynamics 365
marketing what its benefits are and we're going to wrap up with a brief introduction to how you
can configure litmus and then ultimately provide a page for additional resources and follow-ups
so let's look at the first part which is how does litmus actually show up in dynamics to
describe marketing first of all uh when you open the dashboard page in dynamics to start marketing
you notice that there is this area which shows up the litmus email previews
remaining status what this shows is simply that by default out of the box
the organizations get a number of previews essentially that they can or a quota for
a number of previews that they can use within dynamics for marketing and then once users exhaust
that quota they can simply go ahead and sign up for additional quota using the litmus website
and so this essentially is a stats counter for how many previews are still remaining based on
the initial quota now let's look at what the actual experience looks like within uh dynamics
so here i have a pre-canned email it's a simple template that's been customized
very slightly and so what i want to do as a user is not only do i want to essentially obviously
look at what the preview looks like before i can send it out but i really want to make sure that
you know regardless whether customers are using gmail whether using outlook or they're using let's
say apple's mail they have a great experience but at the same time i want to go beyond email
clients i also want to test it on various devices and this is where both if you think about the
combination of the number of email clients and the number of devices that are available that
combination is a very very large matrix and this is truly where litmus shines where it takes away
a lot of the burden from manual testing having to worry about testing on different devices and form
factors and provides this really nice intuitive way for a user to simply select whichever
email clients or devices that they're interested on and simply test it on those via clicking on
which template they want to test the email on so let's look at that experience so from here what
i can do is i can click on the preview tab and what this does is it provides me with the default
preview of what the email looks like once this is the default preview and you can see out of
the box dynamics allows you to do a preview on desktop tablet or mobile but really what i want
to do is i want to go even deeper i want to test on individual devices and individual email clients
and the screen that you're seeing here is that these are all the different
mail clients and device types in fact there are over 90 of these that you can test your email with
so let's say right now that i want to be i want to test my email on um outlook 2016 that runs on
windows 10 but also know that most of my users are using outlook on an ios device and so what i want
to do in this case is i want to be able to go and also select io outlook ios so that this allows me
to see what email would look like on a desktop application in ios in outlook and also what it
looks like in outlook running on ios to simply test that i can click and then what you'll see is
my email as it would be exactly rendered on outlook running on desktop you can clearly
see this is an outlook app and so i can quickly look at that and confirm that the experience looks
great similarly i want to make sure that it looks good on ios so i can click on that and now i see
exactly what the email would look like on ios so you can see you know rather than me spending
hours and hours and hours setting up devices and various email clients on those devices i
was able to simply test the my email by taking advantage of the litmus integration and being
able to target both form factors and email clients which really saves a ton of time but
most importantly it helps you guarantee that you can provide an optimized and a great experience
for end users so that you know it's not the case where your email might look great on your desktop
let's say client but because you haven't had a chance to test it on ios device if your
user opens the same email on ios now you have problems with margins and flows and so forth
now we've looked at the experience within the product let me just quickly cover what
the configuration experience looks like so um in order to enable litmus you can simply go ahead
to the default marketing settings within the dynamic 65 marketing app and then by clicking
the default marketing settings you'll simply get a essentially a set of options and one of
those options is to enable litmus integration which is available on the marketing email page
once you do that then the actual litmus preview page appears as we saw in the
previous experience and beyond that you can simply go ahead and also explore more about
the product offerings and services from litmus by clicking the litmus test that's available
i'm sorry the litmus page that's available on the litmus pane and then that will take you to
the pricing and plan options so this was a very uh quick overview of litmus and in particular
the limitless integration with the dynamic 65 marketing for any additional questions or
to understand for the capabilities please feel free to consult the dynamics page on litmus
you